INTA’s advocacy, resources and communications initiatives for our members depends on having accurate data. INTA’s Impact Studies Committee (ISC) commissions and coordinates research projects and studies on behalf of the Association. This section sets out the various studies that INTA has commissioned and published.
Completed studies are available at no cost. Simply provide your contact information to download a study. To learn more about INTA’s Impact Studies, contact ISC Staff Liaisons Sheila Francis (email@example.com) and Renee Garrahan (firstname.lastname@example.org).
Gen Z Insights: Brands and Counterfeit Products
INTA published this report in May 2019. This study explores the relationship between Gen Zers and brands and their attitudes and perceptions of counterfeit products and unpacks the importance of different practical and ethical considerations influencing Gen Z’s purchase of counterfeit products.
The following 11 reports, corresponding infographics, and translations are available:
Watch the following video for an overview of Gen Z Insights: Brands and Counterfeit Products
Translations of the executive summary for the global report and certain country reports are available below.
- Bahasa Indonesia
- Chinese (Simplified)