Parties, courts and Patent and Trademark Offices worldwide are fast realizing that following conventional, pre-determined processes for resolving disputes of all kinds means –
Exposure to risk (of losing)
Uncertainty
Loss of control (by parties to their lawyers)
Unnecessary costs
Substantial delays
Alternative dispute resolution (ADR) is a modern and pragmatic approach to dispute resolution that can save money and time and help find the best solution for everyone involved.
While ADR is not a solution in all cases, the International Trademark Association (INTA) encourages parties to consider this approach, and in particular, mediation, as a first step in resolving most intellectual property conflicts.
INTA has developed an Alternative Dispute Resolution model to provide customized options for parties with conflicts involving trademark and related issues. The Association hopes that you will use this program, with its panel of trained neutrals, to attain your dispute resolution goals.
INTA’s commitment to ADR is strong. Part of INTA’s 2010 – 2013 Strategic Goal is to promote the use of ADR worldwide. The ADR committee is a popular committee within the overall committee structure. Its mission is to promote and expand the worldwide use of alternative dispute resolution, including through a qualified panel of neutrals, as a cost-effective method of resolving trademark disputes.
ADR 
