In-Person Mini-Conference—Berlin

Registration and Coffee

Welcome and Opening Remarks

Prof. Dr. Axel Nordemann, Partner, Nordemann Czychowski & Partner (Germany), INTA Board of Directors

Berlin Mini-Conference Project Team:

• Désirée Fields, Legal Director, Pinsent Masons LLP (United Kingdom)
• Ulla Sieber, IP Counsel, PUMA SE (Germany)

SESSION 1—Digital Brand Protection in a Changing Global Regulatory Environment

The role of online marketplaces in our daily lives has grown exponentially and has become the norm across the world. In recent years, social media has been playing a greater role in how and where consumers shop. This panel will explore the unique challenges and opportunities faced in an online world, including:

• Recent and ongoing developments in the global regulatory landscape that have already impacted or are likely to impact efforts to enforce trademark rights and protect consumers online
• The 2018 implementation of the EU General Data Protection Regulation (GDPR), which created significant challenges for trademark owners seeking to address cybersquatting and online infringement, phishing, and other brand abuse in light of substantial changes to the “WHOIS” domain name registration data system
• Proposals to update the EU Network and Information Security Directive (NIS2) and other initiatives that have important implications for online brand protection
• The increase of shoppable content on social media and how to address fake content/fake sales and enforce your IP rights

As other jurisdictions beyond the EU increasingly look to update their own laws relating to data protection and ecommerce, how can the global Internet ecosystem keep pace with the changing framework while still ensuring that appropriate tools remain available for trademark owners and other third parties seeking to mitigate online counterfeits and other infringements? This panel will grapple with these developments and discuss best practices for brand owners as we continue to navigate the evolution of digital brand protection amidst constant regulatory changes.

Moderator & Speaker: Ulla Sieber, IP Counsel, PUMA SE (Germany)

Speakers:

• David Franklin, Global Director of Brand Protection, CSC Digital Brand Services (United Kingdom)
• Youri Mercier, Deputy Secretary General, Federation of the European Sporting Goods Industry (FESI) (Belgium)

DISCUSSION FORUM—Online Marketplaces: Data Privacy and Protection and IP

Let’s continue the conversation from the last panel and talk about data protection and IP in our online world—the challenges and opportunities brand owners face. Have an opportunity to ask questions and share experiences with fellow registrants as we navigate these ever-changing waters in our online world.

Facilitator: Ulla Sieber, IP Counsel, PUMA SE (Germany)

Networking Lunch

SESSION 2—Goods in Transit: Challenges in Stopping Counterfeit Goods

Counterfeit products are an ongoing threat to consumer health and safety, and to the global economy. This panel will focus on the current legislation and case law on the issue of stopping counterfeit goods in transit at the Customs level. The discussion will include a comparison of past and current regulations, and recent case law decisions at the Court of Justice of the European Union (CJEU). The panelists will share opportunities and challenges for both the public and private sectors and how finding a solution must include enhanced public and private sector collaboration.

Moderator: Désirée Fields, Legal Director, Pinsent Masons LLP (United Kingdom)

Speakers:

• Dr. Wiebke Gorny, Attorney at Law, Anwaltsbuero GORNY (Germany)
• Yen Hoe, Brand Protection Manager—Europe, Diageo Plc (United Kingdom)
• Dr. Luigi Sansone, CEO & Advocate, SALAMONE SANSONE (Malta)

SESSION 3—Thinking Beyond Trademarks: The Importance of Designs and Copyrights

We have evolved from trademark experts to brand legal experts and any strategies that we develop and integrate for our business teams must include a variety of rights—from trademarks and patents to designs, copyrights, and more.

This panel will focus on developing and implementing appropriate strategies to integrate effective protection and enforcement routines for design and copyright rights. A panel of experts will discuss key issues on the state of the law today in Europe including the new Directive on Copyright in the Digital Single Market, the current Directive on the legal protection of designs, and the impact of BREXIT on IP protection strategy. The panel will address new digital assets and their protection as well as why copyright and designs are taking a front seat in protection strategies across various industries.

Walk away with practical tips and watchouts that you can incorporate into your practice today

Moderator & Speaker: Dr. Michael Ritscher, Partner, MLL Meyerlustenberger Lachenal Froriep Ltd (Switzerland)

Moderator: Jordi Güell, Founder, GÜELL IP (Spain)

Speakers:

• Laurence Morel-Chevillet, IP & Brand Protection Director, BVLGARI (Italy)
• Florian Traub, Partner, Pinsent Masons LLP (United Kingdom)

Afternoon Coffee Break

DISCUSSION FORUM—Questions & Answers: Developing a Strategy

The speakers from Session 3 will answer your questions on how they were able to develop effective protection and enforcement strategies, share their views on the state of the law and where they think it should be going, and describe the biggest challenges their industries face today. The panelists will also challenge participants to share experiences with each other as they are developing effective strategies in this changing and challenging marketplace. Don’t miss your chance to ask a question of the panelists or each other as we grow together in our knowledge!

Facilitator: Dr. Michael Ritscher, Partner, MLL Meyerlustenberger Lachenal Froriep Ltd (Switzerland)

Closing Remarks

Berlin Mini-Conference Project Team:

• Désirée Fields, Legal Director, Pinsent Masons LLP (United Kingdom)
• Ulla Sieber, IP Counsel, PUMA SE (Germany)

Reception