It could be an iconic symbol, a distinct package shape, a recognizable phrase or slogan, and more. The most important thing that trademarks do is identify and distinguish the source of the goods or services of one party from those of others. They help consumers know what to expect and that instills trust and builds brand loyalty.

Beyond that, trademarks have a significant impact on the world. Trademark-intensive industries contribute to job creation and economic growth, foster innovation, and, through corporate social responsibility initiatives, better society. The proliferation of counterfeit products, online and off-line, undermines the important role of trademarks in our marketplaces and threatens the benefits we derive from them.

Owners of trademarks and other IP rights range from individuals, entrepreneurs, and small business owners to big brands. Brands elevate everyday items and tell stories. They spark emotion. They have the power to inspire, to exhilarate, and to enrich. Often, they mark the most important milestones in our lives.

Here, especially for consumers, we’ve curated resources about the importance of trademarks and brands.

We answer your most frequently asked questions about trademark fundamentals and related topics.

Please note that any content repurposed from our Fact Sheets must include the following copyright notice: © International Trademark Association (INTA). Reprinted with kind permission.

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