2023 New York Conference:
The Business of Data

Central Park Morning Walk/Run
Join us for a fun run with a cause! The group will enjoy an early morning walk/run and take in the crisp NYC air to help get you energized and ready to take on the day ahead. To help maintain the beauty and vibrancy of the Park, we will donate all funds collected from this activity.

Networking Breakfast

Welcome & Opening Remarks

Speaker:

• Jomarie Fredericks, Deputy General Counsel, Chief IP, and Brand Counsel, Rotary International, 2023 INTA President (USA)

Conference Co-Chairs: 

• Phillip V. Marano, Counsel, Greenberg Traurig, LLC (USA)
• Cathy Lueders, SVP, Assistant General Counsel, Global Government Contracting, Mastercard (USA)

Which Rights for Which Data? A Legal Take on the Big Data Landscape
Data is everywhere, from machine-generated data sources from personal devices, phones, and wearables to data volunteered by consumers through customer service communications.

Join us for this session focused on both the U.S. and international environments, as our panelists tackle these questions:

• What are the legal rights that attach to these different data sets, and who owns those rights?
• How can businesses protect the valuable data they are gathering and leveraging—through copyright law, contract law, anti-hacking law, trade secrets, data rights, or even unfair competition law?
• Are these rights sufficient to protect a business’s assets and activities? Are there other forms of protection to consider, technical for instance?

Moderator:

• Ainslee Schreiber, VP, Legal, Global Head of IP, Privacy, and Product Development, WeWork (USA)

Speakers:

• Otavio Padilha, Partner, Soerensen Garcia (Brazil)
• Liisa Thomas, Partner, Sheppard Mullin (USA & United Kingdom)
• Arjun Khurana, Partner, G&W Legal (India)

Managing Data Subjects’ Rights in the Context of Immersive Technologies
There are many challenges raised by exercising and enforcing individuals’ rights when data is collected through smart devices, virtual reality games, the metaverse, etc. While the goal is to provide the ultimate user experience, it can be complex for controllers to comply with notice or consent requirements to harness and process this data in the context of brand protection, among other things.

This session will focus on the interplay between intellectual property and data privacy, as well as on the many innovative ways to:

• Ensure compliance, both from the perspectives of the data subjects and the service providers, including real-life examples.
• Understand third-party services, such as data fiduciaries, and the extent to which they can be part of the solution to compliance issues.

Moderator: 

• Francesca Silverman, Vice President and Senior Managing Counsel, Intellectual Property, Mastercard (United States)

Speakers:

• Flavia Mitri, Privacy & Cybersecurity Legal Director, Uber (USA)
• Leann M. Pinto, President, IPwe (USA)

Food for Thought Networking Lunch

Capsule Keynote

Speaker: 

• Anne Bradley, Senior Fellow, Future of Privacy Forum, previously VP, Chief Privacy Officer & Global Counsel Digital Transformation, Nike (USA)

Navigating E-commerce in 2023 (Part I)
Part I of this session will offer a comprehensive overview of the Digital Services Act—a landmark regulation that protects consumers and brand owners in the fight against illegal content and counterfeit goods. The discussion will include an explanation on how this advancement in the law will provide: mechanisms of transparency, standardization of industry action and co-regulatory oversight to bring accountability, and improved effectiveness across online intermediary digital services.

Moderator:

• Diane Fiddle, Certified Privacy Professional, Global Chief Legal Officer, Privacy and Compliance Officer (USA)

Speakers:

• Martin Boden, Partner, Boden Rechtsanwälte (Germany)
• Robert Lister, Senior Counsel, Privacy, Ropes & Gray (USA)
• Chris Oldknow, Senior Manager Public Policy, Amazon (USA)

Navigating E-commerce in 2023 (Part II)
In 2022, the implementation of U.S. state data protection laws, such as the California Consumer Privacy Act, and decisions in cases such as The People of the State of California v. Sephora USA, Inc., where fines were imposed against brand owners, sent ripple effects in the brand and AdTech world. This session will feature a discussion on the expected changes in the U.S. and globally in 2023 as we move forward in the world of consumer protection and OPT OUT requirements, and the effects of these changes on e-platforms that rely on real-time data for targeted advertising purposes. What do brand owners need to know and do in this new environment?

Moderator:

• Diane Fiddle, Certified Privacy Professional, Global Chief Legal Officer, Privacy and Compliance Officer (USA)

Speakers:

• Greg Tulquois, Partner, Global Co-Chair, Commercial Contracts, DLA Piper (France) 
• Ian Ballon, Head of Privacy Practice, Greenberg Traurig LLP (USA)
• Scott W. Pink, Partner, O’Melveny & Myers LLC (USA)

New York Pre-Annual Meeting Reception

48 Lounge
1221 6th Ave
New York, NY 10020

REGISTER NOW

Bowl With Us!
What’s better than bowling with friends? Enjoy the city that never sleeps, and join the excitement after the NYC Pre-Annual Meeting reception for a night of fun, drinks, and bowling!

Cost: $88 

Central Park Morning Walk/Run
Join us for a fun run with a cause! The group will enjoy an early morning walk/run and take in the crisp NYC air to help get you energized and ready to take on the day ahead. To help maintain the beauty and vibrancy of the Park, we will donate all funds collected from this activity.

Networking Breakfast

Welcome Back Address

Speaker:

• Etienne Sanz de Acedo, CEO, International Trademark Association (USA)

Advancing Women in Technology (STEM): Challenges and Opportunities presented by The Women’s LeadershIP Initiative

Join our fireside chat as women leaders share their experiences navigating through a space in which traditionally underrepresented by women. Be prepared to hear the speakers inspiring stories as they discuss how they made their voices heard and became successful in the male dominated tech and STEM world. 

Moderator:

• Deborah A. Hampton, Senior Trademark & Copyright Program Manager, The Chemours Company FC, LLC (USA)

Speakers:  

• Lisa Knight, Chief Intellectual Property Counsel, AIG (USA)
• Nuria Lopez, Partner, Daniel Law (Brazil) 
• Lata Setty, Founding LP, Investor, and Diligence Lead, How Women Invest (USA)

From IP Expert to Data Privacy Officer
Join us for this fireside chat with Sylvie de Oliveira, who worked as an IP/IT outside counsel in law firms for years before becoming the Group Data Privacy Officer of the cosmetics company L’Oréal.

Moderator

• Stephanie O. Sparks, Partner, Hoge Fenton (USA)

Speaker

• Sylvie de Oliveira, Group Data Privacy Officer, L’Oréal (France) 

Capsule Keynote

Speaker: Jim Halpert, General Counsel, Office of the National Cyber Director, White House (USA)

Cybersecurity Threats in 2023
The pandemic and the war in Ukraine have revealed many new cyber security risks for businesses, essential infrastructures, governments, and individuals. This session will focus on the most recent generation of data threats and their potential evolution to help you better understand the cyber environment and trends that businesses must understand and monitor.

This panel will discuss how to address proactively these risks from a legal, technological, and organizational perspective, as well as best practices and expectations in incident response.

Moderator:

• Jordan Rae Kelly, Senior Managing Director and Head of Cybersecurity Americas, FTI Consulting (USA)

Speakers:

• Dominique Shelton Leipzig, Partner, Mayer Brown (USA)
• Rajesh De, Partner, Mayer Brown (USA)
• Erika Brown Lee, Managing Director, General Counsel, Global Data Privacy, Citigroup (USA)

Mix it up at INTA HQ
Try your hand at crafting cocktails like an expert mixologist. This class promises to be fun, informative, and fully interactive. Held in INTA’s HQ, you’ll also have a complete tour of our office!

Cost: $115