Flavors of Philly!

Whether you’re visiting Philadelphia for the first time or you’re a regular visitor, we would love for you to join us for this amazing walking food tour ! Get ready to taste and drink the famous foods of Philly! This is a very casual walking tour, so be sure to wear comfortable attire. The tour includes food and beverages.

Cost: $225. Limited capacity.

A Journey Through Art!

The Philadelphia Museum of Art is the cultural heart of the city—this is the place to be if you love art, with a surprise around every corner. Join us for a guided tour and discover the Museum’s most renowned treasures! The tour includes a private tour guide. Food and beverages are not included.

Cost: $37 – SOLD OUT

Badge Collection and Information Desk

Axe It Out: Networking with a Twist!

Whether you’re a seasoned pro or just curious to try something new, this is the perfect opportunity to have a blast like never before!  Join us for this unforgettable axe-throwing activity that’ll have you hooked from the very first toss. Sign up now, and let’s make some memories!! Food and beverages are not included.

Cost: $120 – SOLD OUT

A Journey Through Art!

The Philadelphia Museum of Art is the cultural heart of the city—this is the place to be if you love art, with a surprise around every corner. Join us for a guided tour and discover the Museum’s most renowned treasures! The tour includes a private tour guide. Food and beverages are not included.

Cost: $37 – SOLD OUT

Target Triumph: Aim, Shoot, Win!

Step into a world where precision meets fun, where focus meets excitement! With expert instructors guiding you every step of the way, you’ll learn the art of archery from bow to bullseye. Whether you’re aiming for victory or simply aiming to have a good time, this archery class promises an experience you’ll never forget. Sign up now and let the adventure begin! Food and beverages are not included.

Cost: $71 – SOLD OUT

Brew Tour Nation!

Join us on this beer history tour, which highlights Philadelphia’s unique and pivotal role in American brewing. While we bicycle through one of Philadelphia’s most historic but often overlooked neighborhoods, you’ll learn how lager took over America, beginning right here in Philadelphia! The tour includes: three beers at local breweries (all outdoors), a bicycle, helmet, a souvenir water bottle, and a tour guide.

Cost: $100 – SOLD OUT

Welcome Reception and Meet the Exhibitors

2024 TMAP Dine Around (Optional)

Dine Around is a yearly TMAP tradition where attendees meet at one of the area’s most fun restaurants to share a meal and network together. Usually, several small groups of 10-15 people go to different restaurants, and each group of attendees is spearheaded by a Dine Around Captain.

Limited capacity. Registrants pay for their own meals.

Register Now

Zumba Class!

Get ready to shake, shimmy, and sweat your way to fitness at our high-energy Zumba class. Whether you’re a seasoned dancer or have two left feet, our Zumba class is perfect for all levels. You’ll be guided by our charismatic and energetic instructor, who will keep you moving from start to finish. Join us for an hour of heart-pumping, calorie-torching fun, where you’ll forget you’re even working out!

Cost: $40

Badge Collection and Information Desk

Exhibition Hall Open

Breakfast in the Exhibition Hall

Welcome Remarks and Co-Chair Overview of the Day 

Keynote Speaker—Leadership, Resilience, and Embracing Change: Fireside Chat with Ayala Deutsch

Join our 2024 TMAP Co-Chairs for an inspiring fireside chat with our keynote speaker, Ayala Deutsch, the esteemed 2020 INTA President and a 2024 honoree of Women in Sports and Events (WISE). Ayala will share her insights on leadership, resilience, and the power of embracing change in a dynamic world, including:

• Navigating technological shifts ushered in by AI,
• Operating in a world with volatile geopolitics, and
• Delving into societal expectations and transformation from climate action to social justice and post-pandemic work and life integration.

Don’t miss this unique opportunity to learn from a true trailblazer in IP, sport, and business, and gain insights on strategies for embracing transformation and thriving in an ever-shifting landscape.

Moderator:

• Kathy Merlino, Manager, Intellectual Property Portfolio, Cozen O’Connor (USA)
• Leyla Harper-Dominique, Partner, Ideas Trademarks and Patents (Haiti)

Speaker: Ayala Deutsch, Executive Vice President & Deputy General Counsel at NBA Properties Inc. (USA)

The Power of AI: What TMAs Need to Know

Get ready to ride the wave of the AI revolution in the Intellectual Property (IP) world! AI is not just a buzzword; it’s a dynamic technology that trademark practitioners must embrace. In the IP field, AI is shaking things up—presenting both opportunities and challenges.

How can trademark practitioners prepare themselves for the AI-powered future? This session will be both informative and engaging!  Expect interactive discussions and practical examples that will bring the content to life. Network with trademark professionals, share your experiences, and learn best practices to level up your AI game.

Moderator: Shama Elliott, Trademark Paralegal Manager, PwC (USA)

Speakers:

• Liza Garibaldi, Director, Legal Operations , Stability.AI (USA)
• Mark Jansen, Partner, Fenwick and West (USA)
• Jedidiah Weller, CEO & Software Guru, StartupWars (USA)
• Emily Wilson, Attorney at Law, Grunecker Patent Attorneys & Attorneys at Law (Germany)

Networking Break in the Exhibition Hall

Geopolitics, Embargos and Sanctions: Managing a Trademark Portfolio in a Volatile Market

Geopolitics plays a significant role in shaping intellectual property (IP) policies worldwide. The interplay between national interests, economic power, and technological advancement often dictates how countries approach IP protection and enforcement. Geopolitics has become a key factor in how countries around the world define their national IP policies and their participation in international treaties related to IP.

This geopolitical influence has increasingly manifested in the use of sanctions as a tool in the intellectual property landscape. Sanctions have evolved from a means to enforce IP rights and exert pressure on other nations to conform to international IP standards (e.g., the U.S. “301 report, the EU “third country report”) to a component of broader economic responses to geopolitical events, as seen in the IP-related sanctions deployed against Russia following its invasion of Ukraine.

This session will provide practical insights for IP practitioners navigating the complex landscape of sanctions in their everyday practice. Attendees will gain valuable tools and knowledge to handle sanctions-related challenges in their IP practice and to provide informed advice to clients operating in this evolving geopolitical environment.

Moderator: Taras Kulbaba, Managing Partner, Bukovnik & Kulbaba IP Guardians (Belgium)

Speakers:

• Nadine Jacobson, Partner, Fross Zelnick (USA)
• Nidia Osorio, Partner, NIDIA OSORIO & Co (Colombia)
• Jon Parker, Partner, Gowling WLG (United Arab Emirates)

Lunch and Learn Circles

Lunch and Learn Circles provide registrants with unique opportunities to meet colleagues from around the world in small group settings during lunch to discuss topics of interest. These dynamic discussions will cover the latest trending topics in law, practice, and professional development. No additional payment is required.

REGISTER NOW

USPTO: An Overview of the Last Year and a Preview of the Year to Come

Join the 2024 TMAP Co-Chairs for a fireside chat with David Gooder, Commissioner for Trademarks. This session will provide a comprehensive overview of last year’s developments and a preview of what’s ahead.

We’ll cover key trends in trademark practice, including updates on pendency, recent scams impacting the community, and insights into the IP Attaché Program, which aims to enhance trademark protection and enforcement.

Don’t miss this chance to hear directly from USPTO leaders about important changes and initiatives in the trademark field.

Moderators:

• Kathy Merlino, Manager, Intellectual Property Portfolio, Cozen O’Connor (USA)
• Leyla Harper-Dominique, Partner, Ideas Trademarks and Patents (Haiti)

Speaker:

• David Gooder, Commissioner for Trademarks, USPTO (USA)

The Power Play: Maximizing Your Brand’s Potential with NIL and Trademark Law

This session will provide practical insights and guidance from a network of industry experts at the forefront of NIL (Name, Image, and Likeness) and trademark developments. Join us for a comprehensive discussion about the practical application of concepts involving NIL and trademarks in the current legal and business landscape. This session will provide an understanding of the intersection of intellectual property rights and the evolving landscape of athlete endorsements, brand partnerships, and trademark protection.

Key topics will include:

• Understanding NIL rights;
• Trademark strategies for brand protection;
• Navigating sponsorship and endorsement deals;
• Enforcement and litigation;
• Ethical considerations and compliance.

Moderator: Paula Wright, Director, Global Trademarks and Legal Operations, AstraZeneca (USA)

Speakers:

• Tara Dressler, Director for Trademarks, University of Colorado (USA)
• Robert N. Hunziker Jr., Special Counsel, Covington & Burling LLP (USA)
• Janet Moreira, Partner, Caldera Law (USA)

Let’s Get Real: Top Anticounterfeiting Tips

In the world of both traditional marketing/branding channels and innovative social media platforms, brands are often the target of shrewd counterfeiting.

Our panel discussion will focus on the measures TMAs and other legal professionals have created and implemented to address counterfeiting, including:

• Effective tools to track and/or manage counterfeiting incidents, including working with outside counsel and other service providers.
• Approaches taken by brand owners and their legal teams with investigators, customs, the legal and justice system, and related online mechanisms (UDRP; Amazon; take-down orders) and which are helpful, and effective from a time, and cost perspective?
• The success of counterfeiting countermeasures such as adopting brand authentication technology, utilizing global searches, letters to retailers and online marketplaces, public awareness campaigns from the company and/or brand ambassadors or influencers.
• The importance of these countermeasures to brand owners in protecting their IP rights (including licensing arrangements with third parties); protecting their brand image and reputation; ensuring dangerous products are removed from the marketplace; and protecting consumers). We will also review the costs associated with implementing these measures and the costs resulting from the loss of rights and/or profits.

Our session will include a fun, interactive quiz for participants to determine if they can tell the difference between genuine and counterfeit articles!

Moderator: Tracy Corneau, Business Development Manager & Senior Trademark Agent, Andrews Robichaud (Canada)

Speakers:

• Kristina Montanaro Schrader,  Anti‑Counterfeiting Team Leader, Adams and Reese LLP (USA)
• Tamara Rabenold, CEO and Owner,  Vaudra International (USA)
• Georgina Danzig, Partner, Heer Law (Canada)

Networking Break in the Exhibition Hall 

Licensing 101: It is All Fun and Games Until… 

Let’s talk about Licensing Agreements during an entertaining hour of fun and games. Licenses need clear terms for both sides to understand their rights and responsibilities and to reduce the chances of conflict. In this session we will go through the steps of drafting an effective licensing agreement, including identifying the right type of licensing arrangement, defining the key terms and clauses in license agreements, and using key language that ensures clarity.

Moderator: Marion Woods, Senior Trademark Paralegal, Amazon (USA)

Speakers: Michelle Renne, Senior Marketing Properties Specialist, Mars Incorporated (USA)

Influencer Co-branding: Pros and Cons from the Marketing and Legal Perspectives

Brands have been harnessing the power of influencers to reach new markets. However, relationships between brands and influencers are not always easy. The lack of previous experience and the speed of the market have introduced risks and harmed some brands. New public and private initiatives have arisen in several jurisdictions looking to mitigate these risks.

Some influencers have even become brands themselves, so new co-branding scenarios may arise. Are traditional co-branding arrangements suitable when one of the involved brands is an individual?

In the world of social media marketing, where the rule is “the more viral, the better,” association with a well-known social media creator can have a lot of value. The primary difference between influencer co-branding and influencer marketing is that the influencer has a significantly more advantageous position with co-branding. With influencer marketing, you are marketing through an influencer. With influencer co-branding, you are forming a genuine partnership with an influencer. Is Influencer co-branding a trend that allows businesses to further leverage the brand of an influencer they partner with?

Moderator: Eva Toledo Alarcón, Co-CEO, Padima (Spain)

Speakers:

• Monica Riva Talley, Director, Sterne, Kessler, Goldstein & Fox P.L.L.C. (USA)
• Joanna Leong, Manager, Legal Affairs & Counsel, Honda Canada Inc. (Canada)
• Pamela Hernandez, Partner, Minino (Dominican Republic)

Philly’s Cheesesteak Secrets Revealed!

Grab an apron, your camera, and a beer during our guided cheesesteak-making experience! During this tour, you will try different Philly bites and make your own cheesesteak. Who will have the cheesiest, the meatiest, or the messiest creations?

Includes: Food, beverages and an experienced guide.

Cost: $179 – SOLD OUT

MANNA Meal Packing and Prep Volunteers!

Join us to volunteer at MANNA! MANNA is a leader in evidence-based nutrition services, uniting dietitians, chefs, drivers, and thousands of volunteers to cook and deliver nutritious, medically appropriate meals. We also provide nutrition counseling to neighbors battling serious illnesses such as cancer, renal disease, and HIV/AIDS. As a kitchen volunteer, you will assist with various tasks, which may include bagging sandwiches, scooping soup, applying nutrition labels, or participating in the meal packing assembly line. Your efforts will make a significant difference in the lives of those in need.

Cost: $50

Negotiating (and Persevering!) for Success: How Women Can Advocate for Themselves in the Workplace

Presented by the Women’s LeadershIP Initiative

Join us for a fireside chat about how our speakers successfully negotiated and advanced to the next levels in their careers, including obstacles they faced and how they persevered.  Hear about their experiences and how those skills may be utilized and built upon by mentees and the next wave of women leaders.

Moderator: Sam Skains-Menchaca, Partner, Bradley (USA)

Speakers:

• Amaya Singh, Partner, LexOrbis (India)
• Dianne Tibbs Johnson, Senior Paralegal, Coates IP (USA)
• Keisha Vidrio Le’on, Senior Paralegal, Intellectual Property, Red Bull (USA)

Badge Collection and Information Desk

Breakfast in the Exhibition Hall

Exhibition Hall Open

Welcome Remarks

Speaker: Etienne Sanz de Acedo, CEO, International Trademark Association (USA)

Legislative Developments Across Key Jurisdictions that Affect TMAs—Around the World in a Day 

This session will offer a flavor of the legislative changes that are happening in major jurisdictions in the trademark world. Our discussion of these changes will enable participants to look outside of our routine work bubbles and build a more comprehensive understanding of our work. In light of the separate session led by USPTO, this session will focus on developments in Europe, Latin America and the Caribbean, the Middle East, and China.

Moderator: Lei Yongjian, Partner, Wanhuida Intellectual Property (China)

Speakers:

• Manal Akouri, Partner, Karawani & Co (United Arab Emirates)
• Dennis Escalante, IP Regional Manager, Ideas IPS (Costa Rica)
• Katarina Kompari, Head of Legislative Affairs Service, EUIPO (Spain)
• Ruirui Sun, Trademark Counsel, Wanhuida Intellectual Property (China)
• Olivier Pierre, Information Assistant, Madrid Information and Promotion Division, WIPO (Switzerland)

Let Us Introduce You to the TMA Certificate Program

Today’s law firms and in-house legal departments are always on the market for skilled professionals, particularly Trademark Administrators, to assist with the complex and dynamic world of trademark portfolio management. INTA’s recently launched Trademark Administrators Certificate Program can help you equip yourself with the specialized skills you need to excel in your career and make your résumé stand out.

Join us for this interactive and informative session that will introduce you to and provide details about the Certificate Program as well as present you with insights on using it to advance your career. Details regarding the curriculum will be provided, and you will also have an opportunity to ask questions of instructors, content advisors, and recent program participants as they share their knowledge, firsthand experiences, and takeaways from the Certificate Program.

Come discover why more than 100 people have already participated in the Beginner Program and be among the first to know about subsequent programs.

Moderator: Audrey Wilkins, Intellectual Property Manager, Cowan DeBaets Abrahams & Sheppard LLP (USA)

Speakers:

• Kelly Kleinwachter, Trademark Paralegal Supervisor, Marshall, Gerstein & Borun LLP(USA)
• Jennifer Lynch, Assistant Manager of Trademark Paralegals and Assistants, Fish & Richardson P.C. (USA)
• Michelle Manahan, Sr. IP Specialist, NetEase Games (USA)

Networking Break in the Exhibition Hall

Nurturing Resilience: Strategies for Managing Burnout in the Workplace

In today’s fast-paced work environments, burnout has become a pervasive issue, impacting both individuals and organizations alike. This globally focused session is designed to equip you with practical strategies to recognize, prevent, and address burnout effectively within your teams and organizations.

Guided by NAMI (National Alliance on Mental Illness), this session delves into the root causes of burnout and explores its far-reaching implications on employee well-being, productivity, and organizational culture.  This session will provide participants with practical tools and actionable insights—from stress management and self-care strategies to fostering a culture of support and open communication—to mitigate burnout and cultivate a healthier, more sustainable work environment.

Moderator: Kristen Merker, Manager, Trademarks & Brand Protection, Netflix (USA)

Speakers: Schimen Scott, Education and Training Manager, National Alliance on Mental Illness (USA)

Lunch and Learn Circles

Lunch and Learn Circles provide registrants with unique opportunities to meet colleagues from around the world in small group settings during lunch to discuss topics of interest. These dynamic discussions will cover the latest trending topics in law, practice, and professional development. No additional payment is required.

REGISTER NOW

Generative AI:  Navigating Legal Risks and Challenges

From uncertainty about ownership, to infringement, and concerns about privacy rights and data protection, generative AI presents legal risks and challenges. Identifying key areas of high risk and developing effective risk-mitigation strategies can help provide IP owners and IP practitioners with an operative framework to keep pace with evolving technology trends.

Moderator: Lucy Plovnick, Partner, Mitchell Silberberg & Knupp LLP (USA)

Speakers:

• Emil J. Ali, Partner, McCabe & Ali, LLP (USA)
• Jimena Cuevas, Associate, Arochi & Lindner, (Mexico)
• Steven Kennedy, Partner, Cassels Brock & Blackwell LLP (Canada)
• Jenna Loadman, Intellectual Property Counsel, QVC (USA)

Key Relationships That Help You Take the Lead in Your Career

Presented by the Leadership Development Committee

Improvising on the African proverb “it takes a village,” this session will explain and demonstrate the role a manager, mentor, coach, sponsor (and you!) play in your leadership journey. The panel will provide real-world examples of how each of us can benefit from these key relationships. Discussion topics will also include INTA’s mentoring program, managing up, mentor circles, and finding a sponsor.

Moderator: Kara Fielder, Senior Intellectual Property Manager, Worldpay (USA)

Speakers:

• Eileen Dunlap, Senior Paralegal, Caribbean IP (USA)
• Denise Grassi, Senior Manager, Global Trademarks, Edgewell Personal Care (USA)
• Deborah Hampton, Trademark Team Lead, The Chemours Company (USA)
• Sergio Olivares, Partner, Olivares & Cia (Mexico)

Closing Remarks

Departure Delights