Patent Series

Business and Technology | Choosing Your Armor: Patents vs. Trade Secrets in IP Strategy

In the ever-evolving landscape of intellectual property, choosing between patents and trade secrets can significantly impact your business’s competitive edge. This session will guide you through the decision-making process, helping you understand the strengths and weaknesses of each option in protecting your innovations.

Key topics include:

• Understanding Patents and Trade Secrets: Explore the fundamental differences between patents and trade secrets, including their legal protections, duration, and applicability.
• Strategic Considerations: Learn how to assess your innovation’s nature and market dynamics to determine which IP protection aligns best with your business goals.
• Risk Assessment: Discuss the potential risks associated with each option, including the implications of public disclosure versus the costs and time involved in patenting.
• Valuation: Delve into the valuation of intangible assets and how assessments could differ between patents and trade secrets
• Real-World Scenarios: Analyze case studies highlighting successful and unsuccessful IP strategies, providing valuable insights into best practices.

Join us for this engaging session to empower your decision-making process in choosing the right intellectual property strategy, ensuring your innovations are safeguarded effectively in a competitive marketplace.

Business and Technology | Navigating Global Patent Disputes: What Brand Legal Practitioners Need to Know

Join us for an insightful panel discussion that will delve into key trends in patent disputes across major jurisdictions, including the Asia-Pacific region, the European Union, the United States, and Latin America. Our panelists will examine recent landmark cases and explore how these developments are shaping the landscape of patent litigation and IP business. This session will focus on evolving strategies for both defendJoin us for an exciting series of sessions curated for IP professionals ready to dive into the world of patent practice! ing and enforcing patent rights, highlighting their significant impact on businesses operating in today’s competitive environment.

Key topics will include:

• An analysis of recent high-profile patent disputes and their implications for global markets.
• Strategies for effectively navigating the complexities of patent law across different jurisdictions.
• The impact of regulatory changes on patent enforcement and defense strategies.
• Best practices for protecting intellectual property in an increasingly dynamic environment.
• What brand legal professionals need to know about these developments and why staying informed is crucial for their practice.

Don’t miss this opportunity to enhance your knowledge and equip yourself with the tools needed to navigate the evolving world of patent law effectively. Whether you are an IP attorney, business leader, or innovator, this panel will provide invaluable insights to help you stay ahead in the rapidly changing landscape of patent disputes.

Moderator: Kerim Yardimci, Senior Partner, Deris Intellectual Property Attorneys (Turkey)

Speakers:

• Gregory Gramenopoulos, Partner, Finnegan (USA)
• Clemens Heusch, Head of Global Litigation and Disputes, Nokia (Germany)

Business and Technology | Patent Power Play: Essential Insights for IP Professionals

As legal brand professionals increasingly engage with the patent landscape, it’s essential to grasp the unique features of patent practice that set it apart from trademark law. This session will explore critical elements, including the role of standards boards, regulatory nuances, and the implications of licensing practices.

Key topics include:

• The Role of Standards Boards: Understand how Standards Boards shape patent practice by influencing technology standards and fostering industry collaboration.
• Regulatory Nuances: Explore specific regulations, such as the Bolar exemption, that create distinct implications for patent licensing and enforcement compared to trademark law.
• Licensing Standard-Essential Patents (SEPs): Gain insights into the complexities of SEPs, including the significance of licensing agreements under fair, reasonable, and non-discriminatory (FRAND) terms and how this differs when licensing non-SEPs
• Implications for Brand Management: Learn how the unique aspects of patent practice impact brand strategy, including licensing agreements and regulatory compliance.

Join us for this session to deepen your understanding of the distinctive elements of patent practice, equipping you with the tools to effectively manage brand assets in a patent-driven landscape.

Business and Technology | Unlock Your Leadership Potential: Transforming Trademark or Patent Professionals into Dynamic IP Professionals

In an evolving landscape of intellectual property management, the role of trademark professionals is crucial in driving innovation and protecting brand integrity. This session will delve into the transformative journey towards becoming a dynamic leader in the IP field. Hear from those who have journeyed from being trademark counsels to Chief IP Counsels and others who started their careers as trademark litigators and are now actively involved in patent litigation. Through interactive discussions and practical case studies, participants will gain insights into developing strong, substantive, and dynamic management strategies that foster collaboration, creativity, and strategic thinking within their teams. Join us to unlock your potential as a leader in the intellectual property arena and explore the pathways to success in your mission.