The Fourth Issue of the 2024 China Bulletin Is Now Available

The December 2024 issue of the China Bulletin highlights some of the Association’s major announcements, achievements, and research efforts from the past few months:

• INTA Elects Elisabeth Stewart Bradley as 2025 President: On January 1, 2025, Elisabeth Stewart Bradley assumed the role of 2025 INTA President and Chair of its Board of Directors. The election, along with that of the 2025 INTA Officers, took place during the quarterly Board meeting on November 12, 2024, at the 2024 Leadership Meeting in New Orleans, Louisiana, USA.
• What the 2024 EU Elections Mean for Intellectual Property: To help businesses, innovators, and investors—both within the European Union and outside it—to navigate these changes, INTA has prepared the EU Election Report, analyzing the potential effects of the 2024 elections on EU priorities related to intellectual property (IP). This report offers valuable guidance for understanding the evolving political and commercial landscape, helping stakeholders prepare for possible shifts in the promotion, protection, management, and commercialization of their intangible assets.
• Interview: Pulling Back the Curtain on Brand Valuation: David Haigh, the founder and CEO of Brand Finance Plc, discusses brand valuation in an excerpt from his Brand & New podcast interview. INTA is committed to providing brand professionals with a solid understanding of brand valuation and evaluation, to help them become key partners with their finance teams and effectively communicate the value of trademarks to both members of the C-suite and external partners.
• The Risk for Brand Owners of Ambush Marketing During Major Sporting Events: Major sporting events like the Olympics and FIFA World Cup attract vast public interest, reaching billions globally. These events are valuable for brands and highlight the necessity to prevent unfair practices like ambush marketing, which threatens the IP rights of official sponsors and organizers. Ambush marketing involves companies linking their products to major events without sponsorship. These companies exploit mass communication channels like radio, TV, e-commerce, and social media, or sell products near event venues.

This issue also includes the following legislative and case law developments:

• ARGENTINA: Suzuki Cancels Bad-Faith Trademarks Registered Almost 30 Years Ago
• CANADA: New Bill 96 Regulation Offers Some Clarity for Brand Owners
• EUROPEAN UNION: Board of Appeal Erred in Finding McDonald’s Proved Genuine Use of BIG MAC
• EUROPEAN UNION: TOUR DE X Does Not Harm Reputation of TOUR DE FRANCE
• INDIA: Identical or Near-Identical Trademarks: What the High Court of Rajasthan Said
• SOUTH KOREA: Expanding KIPO’s Authority Against Unfair Competitive Acts
• UNITED KINGDOM: Supreme Court Raises the Bar for Accessory Liability to Trademark Infringement
• UNITED STATES: Abitron on Remand and the Question of “Domestic” vs. “Foreign” Application of the Lanham Act
• UNITED STATES: Supreme Court Rules TRUMP TOO SMALL Not Registrable

The China Bulletin is a quarterly publication providing insight into the Association’s advocacy work, educational events, Legal Resources, and other activities. It also includes in-depth feature articles and Law & Practice updates covering notable case law and legislative developments and trends from around the globe.

Articles in the China Bulletin come primarily from the INTA Bulletin. The INTA Bulletins—China Subcommittee selects, translates, and prepares the articles for publication.

Download the December 2024 China Bulletin.

Although every effort has been made to verify the accuracy of this article, readers are urged to check independently on matters of specific concern or interest.

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