Internet Explorer users, please open this podcast episode in Spotify here: Inside the Dupe Revolution: Part 2
Guests
Alastair Gray (Guest Host) INTA, Director of Anti-Counterfeiting The Netherlands
David Lipkus Co-Founder, Lipkus Law Canada
Cassandra Bankson Beauty Influencer/Aesthetician USA
Jessica Binns Editorial Director at Berns Communications Group; Contributor, Vogue Business USA
In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers.
Brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty. IP attorney David Lipkus delves into the legal tools available to brands and explores how different jurisdictions approach the legality of dupes. The episode features an extended conversation with influencer Cassandra Bankson.
This episode is part two of a special series in collaboration with INTA’s Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands.
Listen to Inside the Dupe Revolution: Part 1.
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About Brand & New
Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.
Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.
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