2016 Annual Meeting

Advanced Mediation Training: Guiding the Parties to and Through an Effective Mediation
(Day 1; advance registration required; CLE credit available)

Great mediators help counsel and parties navigate mediation preparation, manage the opening joint session and provide expertise in negotiation strategy. Proper preparation is one of the most important factors to a favorable outcome. Experienced mediators set the stage by assisting the parties in specific preparation techniques. As the process expert, mediators help the parties attain maximum value from giving an effective presentation in the joint opening session. Throughout the mediation, the best mediators give feedback and coaching grounded in current negotiation theory to guide the parties to resolution.

This course will be based on teacher presentations and demonstrations, videos and small–group simulations. Over the course of the training, each participant will practice his or her new skills by acting as the mediator during part of a simulated mediation. Trainers will observe and comment on the simulations as they progress. Each participant will receive specific written feedback from a trainer.

Fee: US $1,750 (for a two-day program)

The registration fee includes breakfast, lunch, CLE and course materials. Participants MUST commit themselves to attending the full two–day program. Tickets for admission to this event will not be sold onsite. Registration is limited to 24 participants.

Course on International Trademark Law and Practice
(Day 1; advance registration required; CLE credit available)

This course is designed to provide a comparative analysis of trademark law and practice in countries around the world. Depending on the topic, the focus will vary from historical, philosophical and legal perspectives to practical “how to” tips and advice. Each international jurisdiction covered in the course will be taught by a professor or practitioner from that region. Practitioners new to trademark law, law and paralegal students, trademark administrators and in-house counsel seeking to obtain a well–rounded overview of trademark law and practice from around the globe are encouraged to attend.

Fee: US $650 (for a two-day program)

The registration fee includes breakfast, lunch, CLE and course materials. Participants MUST commit themselves to attending the full two–day program. Tickets for admission to this event will not be sold onsite.

Continental Breakfast

Continental breakfast will be served daily until 10:00 am in the Hospitality Area in West Hall D.

Board of Directors Meeting

Registration and Hospitality

Career Development Day

Workshop: Anticounterfeiting Solutions for Brand Owners
(By invitation only to in-house practitioners)

This program will include helpful information about the anticounterfeiting resources offered by INTA and other public and private organizations, provide valuable networking opportunities and insights into the voluntary collaborations with online platforms to combat counterfeiting and explore the relationship of in-house counsel and investigators. The event is open to all INTA corporate members attending the Annual Meeting.

CSA01 Experienced Trademark Administrators Idea Exchange and Best Practices
Advanced Level

New this year! Join INTA’s Trademark Administrators Committee as it hosts a moderated and lively interactive session for Super Experienced Trademark Administrators (non–attorney trademark professionals with 11+ years of experience). This session is designed to be a discussion where attendees will choose two topics to join, on a rotating basis, throughout the 75 minutes. Attendees will contribute to the discussions on professional and career development topics including:

• Expanding your skills.
• Staying marketable.
• Being a Mentor.
• Identity crisis (you’re not a lawyer, but so what).
• Cross-Selling.
• Being a trainer/teacher.

While this session is designed for senior level Trademark Administrators (TMAs) and will focus on the advanced–level aspects, TMAs of all levels are welcome to participate.

Moderator:
Emily Quackenbush, Holland & Hart LLP (United States)

Facilitators:
Deborah Louise Brincat, Procter & Gamble France SAS (France)
Shama L. Elliott, American International Group, Inc. (United States)
H. Michelle Renne, Mars, Incorporated (United States)
Joyce Skiff, Velcro Group Corporation (United States)
Gwen Spurrier, Gray, Plant, Mooty, Mooty & Bennett, P.A. (United States)
Marion Woods, Sutherland Asbill & Brennan LLP (United States)

CSA02 For the Global Good: A How–to Guide for Pro Bono IP Work Around the World
Beginner to Intermediate Level

Few things are as fulfilling as helping those in need, but our best intentions frequently break down when we are faced with the complications of pro bono work, particularly on an international level. How can your organization set up a pro bono program? Are there laws in your or other jurisdictions that you need to know about? What about malpractice insurance? How do you coordinate across borders?

Recognizing that there are challenges to implementing pro bono programs across the globe, this international panel will provide practical guidance on navigating those challenges in various jurisdictions and implementing successful pro bono initiatives. Registrants will also receive information on practical resources available through INTA, including INTA’s Pro Bono Toolkit and Pro Bono Resource Guide.

Moderator:
Rose Hickman Rigole, StrategyIP, A Professional Law Corporation (United States)

Speakers:
David Aylen, Gowlings International Inc. (Russia)
Juli Hopf, Spoor & Fisher (South Africa)
Eugene Low, Hogan Lovells (Hong Kong SAR, China)

CSA03 Tomorrowland: The Future is Today in Big Data and Analytics for Law Firm Practitioners
Advanced Level

Big data, the computer analysis of massive amounts of information, is transforming the business landscape. Many industries are starting to understand the benefits that can be derived from analyzing and visualizing the enormous amount of data created these days. Even traditionally conservative industries like law firms, which have historically relied upon paper documents, are beginning to explore potential uses for big data. As everything becomes digitized, it allows for the analysis of data in ways that were impossible with paper records. Big data then presents enormous opportunities for lawyers as well as challenges, This panel will help attorneys consider and understand the following issues:

• Litigation strategies. Choosing cases and predicting outcomes.
• Fee structures with big data. Monitoring the competition and adjusting rates.
• Legal research using analytics. Expanding sources to solve legal problems.
• Big data the in the courtroom. Determining jury selection, evaluating evidence, and calculating damage awards.
• Using big data as a business development tool. Extending contacts and finding influencers.

Moderator:
Ian Ballon, Greenberg Traurig LLP (United States)

Speakers:
Alex Butler, Bloomberg BNA (United States)
Daniel Lewis, Ravel Law (United States)
Darren Schleicher, Lex Machina (United States)

Luncheon Table Topics

CSA20 Cultural Intelligence for Trademark Lawyers Today–A Soft Skill Often Underestimated
Beginner to Intermediate Level

Trademark practitioners face divergent cultures and customs when interacting with their international counterparts. Understanding these global cultural differences and nuances can help practitioners successfully navigate interactions with international clients and counsel, and avoid potential pitfalls that could unintentionally alienate a business partner. Through a series of vignettes depicting professional and social situations that one may encounter when interacting with professionals from different cultures, a geographically diverse panel of trademark practitioners with a wide spectrum of experiences in the global market will share their insight on spotting and understanding cultural differences.

Moderator:
Alison Tan, The Procter & Gamble Company (United States)

Speakers:
Philippe Bhering, Bhering Advogados (Brazil)
Myrtha Hurtado Rivas, Novartis Pharma AG (Switzerland)
Stephen Jiew, Al Tamimi & Company, Advocates & Legal Consultants (United Arab Emirates)
Mark David McVicar, Winkler Partners (Taiwan)

CSA21 Running the Technologically Advanced Trademark Law Firm Practice
Advanced Level

Tech savvy speakers will discuss various best practices and new developments involved in running the technologically advanced trademark law firm practice. Topics to be discussed will include

• IP docketing software.
• Data/file storage in the cloud.
• Disaster recovery plans.
• Transcription/voice recognition software.
• Billing and financial software.
• Hardware platforms.
• Integrating various software in law firms to work together.

Moderator:
Mark Kachigian, Head, Johnson & Kachigian (United States)

Speakers:
Anuj Desai, Arnall Golden Gregory, LLP (United States)
Cory Furman, Furman IP Law & Strategy PC (Canada)
Nathalie Dreyfus, Dreyfus & Associes (France)

Committee Meetings

CSA50 The Global Associate Relationship: Choosing and Working with the Best Local Counsel Around the World
Intermediate Level

The Annual Meeting is where thousands of trademark practitioners from all around the world converge to meet their clients and local counsel located across the globe. There is no better place for law firm members to discuss how to find the most qualified counsel and how to manage those valuable relationships. Law firms have unique issues when dealing with Foreign Associates unlike those of corporate members. For one thing, law firms are often responsible for overseeing the portfolios of multiple clients whose individual interests must be kept paramount. Additionally, law firms also frequently receive work from Foreign Associates whose clients are looking to protect their marks in the firms’ local jurisdictions. This panel will address some of the competing tensions that arise under these circumstances and will cover topics including the following:

• Using resources such as the INTA Membership Directory to find qualified local counsel.
• Determining the skill sets of local counsel for various tasks such as prosecution and litigation.
• Developing metrics for determining what constitutes good local counsel.
• Language and cultural considerations among various regions.
• The pros and cons of using local counsel as a hub for a region.
• The use of local liaisons by multinational firms.
• Best practices for developing relationships with local counsel, on the firm and individual level.

Moderator:
Cristina Guerra, Guerra IP (Brazil)

Speakers:
Tomoya Kurokawa, SOEI Patent & Law Firm (Japan)
Axel Nordemann, Boehmert & Boehmert (Germany)
Peter Sloane, Leason Ellis LLP (United States)

Annual Meeting Registrant First-Time Orientation and Reception

Learn from experienced Annual Meeting attendees about the many resources and opportunities for education and networking; also find out how to navigate the Exhibition Hall and make the best use of your time. Don’t miss out on this informative event and discover what’s new at this year’s meeting. After you hear from experienced INTA attendees about how to maximize your time at the meeting, stick around to network with other first-time attendees and get to know each other better.

First-time attendees, young practitioners, and students, as well as new INTA members, will find this orientation essential to making the most of their first Annual Meeting and will have the opportunity to network at a reception after the session.

Committee Meetings

Get “INTA the Groove” with Kool & the Gang
House of Blues

You are invited to an exclusive Kool & the Gang Concert for INTA registrants only! There are too many hits to list, but don’t miss this unique opportunity to dance all night at the House of Blues with your colleagues as you watch Kool & the Gang perform favorites like Celebration, Get Down On it, Jungle Boogie and so many more! This event has limited space, so be sure to buy your ticket when you register for the meeting.

Kool & the Gang has sold over 70 million albums worldwide and influenced the music of three generations. Their long list of hits has earned two Grammy Awards, seven American Music Awards, 25 Top Ten R&B hits, nine Top Ten Pop hits, and 31 gold and platinum albums. Kool & the Gang has performed continuously for the past 45 years, longer than any R&B group in history. Their bulletproof funk and tough, jazzy arrangements will keep you dancing all night long.

Fee: US $225

Guest tickets are also available for sale. The fee includes exclusive access to the Kool & the Gang Concert and open bar for the duration of the event. Tickets are nonrefundable.

Learn more about sponsoring this event.

Registration and Hospitality

Continental Breakfast

Continental breakfast will be served daily until 10:00 am in the Hospitality Area in West Hall D.

Course on International Trademark Law and Practice
(Day 2; advance registration required; CLE credit available)

The Course is designed to provide a comparative analysis of trademark law and practice in countries around the world. See Saturday’s program for full description.

Advanced Mediation Training
(Day 2; advance registration required; CLE credit available)

INTA’s two-day mediation training course teaches the detailed process of mediation, including how to assist the parties in applying a negotiation framework, defining the issues, focusing on the parties’ interests and developing options that satisfy both parties and lead to a lasting resolution.

See Saturday’s program for full description.

Committee Meetings

Breakfast Table Topics

Committee Meetings

In-House Practitioners Workshop and Luncheon
(Limited to in-house practitioners only; advance registration required)

Early Bird Fee (before March 4): US $150
Standard Fee (after March 4): US $200

This combined workshop and luncheon, designed exclusively for in-house practitioners, offers a unique opportunity to network, benchmark and exchange best practices for strengthening your brand in a marketplace where corporations of all sizes face challenges.

Registration includes admission to the workshop sessions and luncheon with keynote (not sold separately). Tickets for admission to this event will not be sold onsite.

CSU01 INTA’s Annual Professor vs. Practitioner Debate. “RESOLVED: Tarnishment Law is Just a Tool to Suppress Free Speech”
Intermediate Level

Don’t miss INTA’s annual Professor vs. Practitioner Debate, bringing passion and intellectual rigor (not to mention a fair bit of good humor) to the Annual Meeting. Each year, in a rumble between all-stars, a renowned professor battles a  prominent practitioner regarding an important issue in trademark law.   The debate resolution is designed to be provocative, and debaters are asked to take extreme opposing positions on it. Equivocation is discouraged! The debate will observe traditional rules and strict time limits, with an opportunity at the conclusion for audience voting.

This year’s debate, “RESOLVED: Tarnishment Law is Just a Tool to Suppress Free Speech,” will not disappoint. Professor Glynn Lunney of Texas A&M University School of Law (United States) will argue in the affirmative. His counterpart practitioner, Antoine Gautier-Sauvagnac of FTPA (France), will argue the negative. The debate will highlight not only divergent attitudes on the benefits of tarnishment theory, but also important policy differences between the US and European perspectives.  A question and answer panel with the audience will follow.

Speakers:
Glynn Lunney, Texas A&M University School of Law (United States)
Vs.
Antoine Gautier-Sauvagnac, FTPA (France)

Madrid System Users’ Meeting (MSUM) Organized by World Intellectual Property Organization (WIPO)

Don’t miss the opportunity to hear WIPO presenters provide an overview of key Madrid System developments, and engage with officials from a selection of Madrid System Contracting Parties. Invited officials will address specific issues regarding the designation of their countries in an International Registration, including how to avoid and respond to provisional refusals. An interactive question and answer session will follow.

Judges Workshop: Trademarks Beyond Borders– A Discussion with IP Judges on Hot Topics in Trademark Law
(Exclusive to IP Judges)

IP Judges from several different jurisdictions worldwide will participate in an open and interactive discussion on hot topics in Trademarks and recent noteworthy decisions in this Workshop exclusively for IP Judges.

Committee Meetings

Committee Meetings

China Trademark Association Panel
Open to all

Attend this session to hear updates on Chinese trademark office practices from Chinese government officials and association leaders.

Speakers:
Liu Yanhong, State Administration of Industry and Commerce, Trademark Office (China)
Wang Peizhang, Secretary General, China Trademark Association (China)

Trademark Administrators Brunch: Become the CEO of Your Mind– Maximize Your Strengths, Minimize Your Weaknesses
(Advance registration required)

What motivates you?  Do you react to client or shareholder concerns?  Is everything a reaction, rather than being proactive?  Enter your inner CEO—the master of your mindset and actions on your day-to-day experiences; the one that makes choices about how to maximize your strengths and minimize your weaknesses.

Join us at the Trademark Administrators Brunch to meet keynote speaker Dia Draper, Founder and CEO of Workplace Evolved, who will provide a fun, lively and interactive program to give you the tools to tap your inner CEO and start making choices about how you act, what you say and the way you take advantage of opportunities and overcome challenges.

Registration is US $50 and tickets are sold on a first-come, first-served basis. Tickets for admission to this event will not be sold onsite.

Luncheon Table Topics

Exhibition Hall

Visit the 100+ exhibitors displaying their products and services. Exhibitors include trademark solution providers, law firms, media companies, IP offices, trade associations and government offices.

Committee Meetings

Japan Patent Office (JPO) User’s Meeting: Recent Activities and Examination Practices for Trademarks in Japan

Open to All! Join JPO trademark representatives for an informational user’s meeting. Attendees will be able to get an update on the JPO’s recent activities. Representatives will also provide information on trademark examination practices in Japan and will accept questions from the floor.

Committee Meetings

CSU20 What Do You Do When a Copyright Issue Lands On Your Desk?
Intermediate Level

Today, more than ever, brand owners and trademark attorneys are being asked to include copyright protection in their in-house or client portfolios. Companies are becoming increasingly aware of the importance of copyright to overall brand identity protection; and recognizing that the overlap between trademark and copyright can serve as another tool in their brand protection arsenal. Brand owners and trademark attorneys are learning that they need to institute best practices against copyright infringement to protect both their own intellectual property and to protect the company against costly and reputation damaging copyright infringement claims.

Speakers will share insight on all the copyright topics you need to know more about, including:

• Best practices for practical tips on maximizing brand protection through copyright.
• How to protect against copyright infringement in your company.
• Issues and copyright concerns in the corporate environment.
• How to obtain copyright permission and much more.

Moderator:
Christopher Kenneally, Copyright Clearance Center, Inc. (United States)

Speakers:
Gretchen Klebasko, Legg Mason & Co., LLC (United States)
Randi Singer, Weil, Gotshal & Manges LLP (United States)
Maury Tepper, Tepper & Eyster, PLLC (United States)

CSU21 Mediation Live! A Real-Life Mediation Experience
Advanced to Intermediate Level

Mediation is a specialized process that is becoming increasingly common in the resolution of trademark disputes. Practitioners with limited firsthand mediation experience, however, may be at a disadvantage when attending a mediation. This session seeks to make practitioners more comfortable with the mediation process, so as to better prepare for mediation.

Attendees will observe the recreation of an actual mediation conducted by experienced outside and in-house practitioners and a seasoned mediator from the INTA Panel of Trademark Mediators who participated in the mediation when it took place. During this session, the presenters will demonstrate the important steps routinely encountered in a typical trademark mediation, from start to finish. This will permit attendees to see and understand how the mediator mediates and navigates between the parties and their counsel; how counsel works through the process with the mediator and the client; and how to approach mediating their own disputes to reach a practical solution without litigation.

Participants will include a claimant brand owner, based in the U.S., represented by in-house counsel and their external counsel, a defendant brand owner based outside of the U.S., represented by in-house counsel and their external U.S. and non-U.S. counsel, the mediator, and a narrator that will interject with observations about the mediation.

Moderator:
James M. Amend, Kirkland & Ellis LLP (United States)

Speakers:
Miles J. Alexander, Kilpatrick Townsend & Stockton LLP (United States)
Lori A. Ball, Molson Coors Canada (Canada)
Daniel R. Bereskin, Bereskin & Parr LLP (Canada)
Leslie J. Lott, Lott & Fischer, PL (United States)
Louis T. Pirkey, Pirkey Barber PLLC (United States)

CSU22 Followership: An Essential Element of Leadership

Leadership has rightly been the focus of a huge amount of study, analysis and attention, and developing leadership skills sits easily with the aspirations many of us have in our professional—and personal—lives. But how do we view “followership” and what are its characteristics? This session will explore the strength and influence the skilled follower brings to any team—as a reality checker for the team leader, an affirmer or constructive critic, a conscientious contributor, and the glue that bonds the team and its leader together. Followership can of course be a stepping stone to leadership, but it needn’t be – it’s also a role in its own right with a vital impact on enabling a team to realize its potential. This will be a lively and engaging session which gives followership center stage.

Moderator:
Jonathan Clegg, Cleveland (United Kingdom)

Speakers:
Ricardo Alberto Antequera, Estudio Antequera Parilli & Rodriguez (Venezuela)
Ian K. Boyd, Harvey Siskind LLP (United States)
Jason Champion, Knobbe, Martens, Olson & Bear, LLP (United States)
Purvi Patel Albers, Haynes and Boone, LLP (United States)
Virginia Smith, Exxon Mobil Corporation (United States)

CSU23 Opportunities and Challenges of Being an Adjunct Professor
(Organized by Adjunct Professor Subcommittee; open to all)
Advanced Level

Current and past adjuncts, as well as INTA members who are interested in becoming an adjunct professor are invited to join this panel to learn, listen and discuss teaching methods, new techniques and ways to improve your skills. Speakers will share their insights on:

• Public speaking and how to engage students.
• Socratic method versus presentation. How to really involve students in learning.
• How and when to include visuals and other media in presentations and enhance learning.
• Audience participation will be encouraged to enhance the discussion.

Speakers:
Rudy Gaines, Marksmen (United States)
David Bernstein, Debevoise & Plimpton LLP (United States)
Kenneth L. Wilton, Seyfarth Shaw LLP (United States)

Free Speech and Trademark Law:  A Survey of Recent and Relevant Cases from United States, Japan and Norway Concerning Speech, Expression and Trademark Protection

An informative and timely moderated panel discussion concerning recent trademark decisions, future trends, and their most important and news-worthy decisions of the past year concerning free speech rights, property rights in trademarks, political and commercial speech.

Moderator:
Rachel Rudensky, AKERMAN, LLP (United States)

Speakers:
The Honorable Kara Farnandez Stoll, the United States Court of Appeals for the Federal Circuit (United States)
The Honorable Kimberly A. Moore, The United States Court of Appeals for the Federal Circuit (United States)
The Honorable Elisabeth Ohm, Deputy Director of the Norwegian Board of Appeal for Industrial Property Rights (Norway)
The Honorable Yasuhito Okinaka, The IP division of the Tokyo District Court (Japan)

USPTO Users’ Meeting:  News and Updates from the United States Patent and Trademark Office

Join Trademark Commissioner Mary Boney Denison for an overview of new USPTO initiatives, including proposed rulemaking regarding trademark fees and trademark maintenance filings, as well as an update on ongoing USPTO projects such as allowing registrants to amend IDs in registered marks to reflect technology changes. In addition, Chief Administrative Judge Gerard Rogers will discuss proposed changes to Trademark Trial and Appeal Board rules.

Opening Ceremonies and Keynote Address

Hear from INTA’s CEO and 2016 President as they share their vision for the Association in 2016 and discuss INTA’s impact on the IP industry. The 2016 Annual Meeting Co–Chairs will also introduce you to this year’s program and welcome the Keynote speaker.

INTA CEO’s Address
Etienne Sanz de Acedo, International Trademark Association (United States)

2016 INTA President’s Address
Ronald van Tuijl, JT International S.A. (Switzerland)

2016 Annual Meeting Project Team Co-Chairs
Peter Dernbach, Winkler Partners (Taiwan)
Rick McMurtry, Turner Broadcasting System, Inc. (United States)

Keynote Address

Diane Nelson

President of DC Entertainment (DCE)
President, Warner Bros. Consumer Products (WBCP)
President & Chief Content Officer of Warner Bros. Interactive Entertainment (WBIE)

As President of DC Entertainment, Nelson is charged with leading the efforts to fully realize the power and value of DC Entertainment’s rich portfolio of stories and characters, including such cultural icons as Batman, Superman and Wonder Woman, across all media and platforms, while strategically integrating the DC Comics, Vertigo and MAD brands deeply across Warner Bros. Entertainment and all its content and distribution businesses.

Welcome Reception

Join us at the OCCC for this great networking opportunity as we welcome all attendees to the 138th Annual Meeting. Take the time to meet up with old friends and colleagues, meet new acquaintances and work the room.

Registration and Hospitality

Continental Breakfast

Continental breakfast will be served daily until 10:00 am in the Hospitality Area in West Hall D.

Breakfast Table Topics

Committee Meetings

Exhibition Hall

Visit the 100+ exhibitors displaying their products and services. Exhibitors include trademark solution providers, law firms, media companies, IP offices, trade associations and government offices.

CM01 Balanced Enforcement: A Look at Strategic Options for Enforcement in Today’s Climate
Intermediate Level

For high volume or high profile portfolios, approaching enforcement can be overwhelming and daunting at times. It is not always possible to enforce against every single infringement reported or discovered. This panel will focus on balanced approaches to enforcement in light of the proliferation of content, the heightened potential for public relations blow back in the current climate, and examples of how nontraditional enforcement has led to ideal outcomes. The session will touch on the contours of a brand owner’s duty to enforce, identifying ideal candidates for enforcement, and conventional and unconventional tips for enforcing in effective, efficient, impactful methods.

Moderator:
Monique E. Liburd, Google Inc. (United States)

Speakers:
Leah Chan Grinvald, Suffolk University Law School (United States)
Brendan Hughes, Cooley LLP (United States)
Kimberly Reddick (United States)
Jeremy Roe, Anheuser–Busch InBev Services, LLC (United States)

CM02 Utilizing Regional IP Attachés Representing the U.S., Europe, & Japan Abroad: For Brand Owners and Policy Makers
Intermediate Level

Many national IP Offices station IP Attachés in regions throughout the world to advocate for sound international IP policy and to help protect their respective commercial interests abroad. Learn about the valuable resources and support provided by these IP Attachés and how to utilize them as both sources of information and as allies in trademark protection and anticounterfeiting enforcement activities. Speakers will discuss:

• As a brand owner or brand owner representative, what can IP Attachés do for me?
• How do IP Attachés initiate and take part in anticounterfeiting efforts?
• What types of policy matters to IP Attachés promote?
• What types of outreach and education to IP Attachés provide to the public and to local governments?
• How do IP Attachés coordinate with their respective home offices and other government agencies?

Moderator:
Aisha Salem, USPTO IP Attaché for Middle East and North Africa (Kuwait)

Speakers:
Gerardo Munoz de Cote, Televisa, S.A. de C.V. (Mexico)
Riki Kishimoto, Ministry of Foreign Affairs (Japan)

CM03 Nontraditional Trademarks, Innovation, and Competition: Friends or Foes?
Intermediate Level

In addition to words, names, logos, and product packaging, governments around the world are increasingly allowing registration and protection of nontraditional trademarks (also known as trade dress) such as product configurations, colors, scents, sounds, tastes, textures and motions. As these signs can identify and distinguish goods and services, brands can benefit from registering and enforcing rights in such innovative types of trademarks. Yet protection of nontraditional trademarks may also significantly hinder competition and communication in the marketplace. In addition to explaining the requirements for registration and enforcement of nontraditional trademarks, this panel of distinguished professors will discuss the advantages and disadvantages of protecting such trademarks.

Moderator:
Lisa Ramsey, University of San Diego School of Law (United States)

Speakers:
Ann Bartow, University of New Hampshire School of Law (United States)
Michael Handler, University of New South Wales (Australia)
Martin R.F Senftleben, VU Amsterdam University (Netherlands)

CM04 Beyond Native Advertising: The Line Between Social Media Posts and Advertising
Intermediate Level

This session will focus on some of the issues that brands encounter on social media platforms such as native advertising and promotions with new media (e.g., video, emoji, stickers, etc.). Speakers will examine common pitfalls and best practices in establishing social media policies, and address other legal issues in the areas of publicity rights, endorsement disclosures and industry regulations.

Moderator:
Stephen Jadie Coates, Twitter, Inc. (United States)

Speakers:
Barry Benjamin, Kilpatrick Townsend & Stockton LLP (United States)
Ann Chen, Abbott Laboratories (United States)
Leanne Stendell, YUM! Brands, Inc. (United States)

CM05 3D Printing and the Future (or Demise) of Intellectual Property
Beginner to Intermediate Level

America is on the verge of a manufacturing renaissance, fueled in part by 3D printing. But 3D printing and the democratization of manufacturing could disrupt traditional business models and intellectual property protection, and lead to other profound changes. In an entertaining and visionary presentation, John Hornick, Finnegan partner and author of the new book, 3D Printing Will Rock the World, will speak about:

• Implications of the democratization of manufacturing.
• What is 3D printing away from control and how will it affect business models?
• Why 3D printing may change everything.
• How 3D printing may disrupt IP rights and licensing.
• What will it take to trigger such disruption?
• 3D printing today and tomorrow.

Speaker:
John F. Hornick, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP (United States)

CM20 Trademark and Copyright Law in Digital Enforcement
Intermediate Level

This session will provide attendees with a chance to take a closer look at how trademark and copyright law can overlap in digital enforcement matters. Experts in the industry will do a deep dive into digital enforcement and will discuss how digital enforcement is handled, how it impacts their business, and how trademark and copyright law inform that enforcement.

Moderator:
Esther Ono, Turner Broadcasting Inc. (United States)

Speakers:
Geri Lynn Elias, Kate Spade & Company (United States)
Patrick M. Flaherty, Verizon Communications (United States)
Amy R. Grayem, Nationwide Mutual Insurance Company (United States)
Kat Johnston, Facebook, Inc. (United States)
Alli Pawlenty-Altman, Amazon.com, Inc. (United States)

CM21 Anticounterfeiting Strategies in South East Asia and Africa
Intermediate to Advanced Level

This interactive session will present a case study where brand owners and regulatory bodies are informed of strategies for effectively combating counterfeits in any industry area. Speakers will discuss highlight issues and offer perspectives from each region represented.

Moderator:
Lara Kayode, O. Kayode & Company (Nigeria)

Speakers:
Kingsley Ejiofor, The National Agency for Food and Drug Administration and Control (NAFDAC) (Nigeria)
William Mansfield, ABRO Industries, Inc. (United States)
Nick Redfearn, Rouse & Co. International LLP (Indonesia)

CM22 Taking it Too Far: When Pretexts and Bullying Create Ethical Dilemmas
Intermediate Level

Protecting trademarks from infringement and dilution is often among the highest of priorities for brand owners. But, how far is too far to go in vigorously asserting rights against would-be infringers?  The Rules of Professional Conduct and related case law and guidance provide important principles which, if violated, can result in sanctions and liability. This panel will examine two hot topics: use of “pretexting” to investigate potentially infringing conduct and trademark “bullying.”  This panel will look at the rules, examine case law precedent, and provide best practice tips on the following:

• What is pretexting?
• Can lawyers use pretexts?
• Can lawyers hire investigators to do what they are not permitted to do by the ethical rules?
• What special privileges do investigators enjoy that ordinary citizens do not?
• What is trademark bullying?
• What are the ethical limits on asserting claims against competitors?
• Are the limits for pre–suit demand letters different  than for claims in litigation?
• What are the potential consequences of crossing the line into bullying?

Moderator:
Ken Taylor, Marksmen (United States)

Speakers:
Bryce Coughlin, Fox Entertainment Group (United States)
Jyotin Hamid, Debevoise & Plimpton LLP (United States)

RM20 Regional Update: Asian Powerhouses—Buy, Buy, Buy—How Advertising Laws Impact Brand Owners in the Large Consumer Markets of Asia
Beginner Level

Brand owners are clamoring to attract the attention of billions of consumers in China, India, Japan and South Korea.  The panel will discuss developments in the advertising laws of these Asian powerhouses, including the revised China Advertising Law, comparative advertising, false advertising and claim substantiation, and cultural taboos.

Moderator:
Katie Feng, Hogan Lovells International LLP (China)

Speakers:
Pravin Anand, Anand And Anand Advocates (India)
Alex H. Cho, Kim & Chang (South Korea)
Ayala Deutsch, NBA Properties, Inc. (United States)
Eiichiro Kubota, KUBOTA (Japan)

IM20 Internet/E-Commerce Industry Breakout: Beyond Trademarks—The Latest Challenges for Trademark Lawyers in Dealing with ICANN, New gTLDs, and the New Internet Landscape
Advanced Level

The new online landscape is one in which mobile is king, a proliferation of apps compete with thousands of new domain names for traffic, and where the central organization governing the Internet is undergoing a significant transition away from US government oversight. This brave new world need not be intimidating, however. Our expert panel of Internet lawyers will guide us through a number of topics, including:

• Opportunities and enforcement challenges presented by new gTLDs/ccTLDs.
• Defensive domain registration strategies.
• Involvement in ICANN for TM lawyers.
• Role of governments in Internet governance and e-commerce.
• Implications of an increasingly mobile-centric Internet.

Moderator:
Ellen B. Shankman, Ellen Shankman & Associates (Israel)

Speakers:
Andrew Abrams, Google (United States)
Sheri Falco, ICM Registry LLC (United States)
Stacey King, Amazon.com, Inc. (United States)
Michele Neylon, Blacknight Internet Solutions Ltd (Ireland)
Nick Wood, Com Laude (United Kingdom)

Professors Luncheon
(For full–time professors)

The annual Professors Luncheon will feature a robust discussion of fan fiction and trademark law. Heidi Tandy from the lawyers’ committee for the Organization for Transformative Works and founder of the Harry Potter fanworks collective, will discuss “use in commerce” in fan fiction and Barbara Quinn, Assistant General Counsel for Disney Corporation, will discuss dilution in fan fiction. Signe Naeve from the University of Washington will moderate the panel.

Luncheon Table Topics

Committee Meetings

Past Presidents Luncheon
(By invitation only)

CM50 United States and European Trademark Office Practice Since B&B v. Hargis
Advanced Level

In holding that Trademark Trial and Appeal Board registration decisions may be preclusive in later infringement litigation, the U.S. Supreme Court in B&B Hardware vs. Hargis Industries likely increased the importance of TTAB proceedings. But whether preclusion applies depends on the extent to which the TTAB considers marketplace conditions in reaching its decisions. What practical impact will the possibility of preclusion have on how we conduct our TTAB practices? Will discovery be broader? Will surveys consider marketplace use rather than the mark as shown in the application? Will testimony be more extensive as parties address the full panoply of confusion factors? Or will parties forego TTAB proceedings entirely and pursue their disputes directly in court, where discovery is broader and the ground rules more certain? This panel will explore these critical issues from a US perspective and will explore how these same issues play out in European disputes.

Moderator:
David Bernstein, Debevoise & Plimpton LLP (United States)

Speakers:
Anna Carboni, Redd Solicitors LLP (United Kingdom)
Anthony J. Dreyer, Skadden, Arps, Slate, Meagher & Flom LLP (United States)
Peter Harvey, Harvey Siskind LLP (United States)
Chief Judge Gerard F. Rogers, United States Patent and Trademark Office (United States)

CM51 Where Am I? Transporting Your Trademark Career to a Different Country
Beginner Level

It is often said that the world is a global village, and in the world of trademarks this is now truer than ever. This session highlights the benefits to corporations, service providers and law firms of having expats, with their unique skills and experiences, on their team. It will also address the feasibility of transferring licenses to practice in other countries and ways to continue your career without a local license. Expats who have successfully transferred their careers cross border will share their experiences. Challenges and pitfalls to such a professional move are all part of the journey and will also be discussed.

The panel consists of a lawyer from the US who started his own firm in Brazil, an Australian lawyer who immigrated to the US and worked initially in law firms and now is with an international legal service provider, a lawyer from South Africa who is now in-house counsel in Europe and a New Zealand lawyer who is now partner in an international law firm, with her office located in Dubai.

Discussion points will include:

• What are the unique skills that expats bring to corporations, firms and service providers?
• Transferring and applying “local” trademark knowledge to a career in a different country.
• Must one obtain a local law license to work in the trademark field in a country other than where they initially qualified?
• Ethical considerations in being subject to two separate and possibly conflicting ethical guidelines.

Moderator:
Kay Rickelman, Spoor & Fisher (South Africa)

Speakers:
Jayne Elizabeth Durden, CPA Global (United Kingdom)
Barry Gerber, Philip Morris International Management SA (Switzerland)
Walter W. Palmer, Pinheiro Palmer Advogados (Brazil)

RM50 Europe Regional Update: Nontraditional Trademarks—From Colors to Position Marks to Trend Spotting on What Will be the Next Thing!
Intermediate to Advanced Level

European trademark law has been rapidly evolving during the past few decades. There are numerous emerging trends relating to nontraditional trademarks. Experts will take you through the legislation and case law, and share their insights on the future of nontraditional marks, including:

• How previously applicable laws relating to nontraditional trademarks have played out in practice.
• Different types of nontraditional trademarks that have been the subject of applications and cancellations.
• How will the proposed amendment to Article 4 of the Community Trademark Regulation (i.e. the deletion of the requirement for a trademark to be represented graphically) affect future trademark law?
• What does the future entail for nontraditional trademarks? Will there be a revitalization of scent and color marks? Will the new amendments boost the creation of new types of trademarks?

Moderator:
Thomas Randes, IPQ IP Specialists AB (Sweden)

Speakers:
Jakob Balling, Arla Foods Amba (Denmark)
Guido Baumgartner, Coty Germany GmbH (Germany)
James C. Love, James Love Legal (United Kingdom)
Ulla Wennermark, Wennermark Law Firm AB (Sweden)

IM50 Pharma Industry Breakout: Marijuana and the Law: Branding, Marketing and Regulatory Issues
Intermediate Level

Twenty-seven states and the District of Columbia have either legalized medical marijuana or decriminalized marijuana possession—or both. Colorado and Washington State allow the sale of recreational marijuana and Oregon and Alaska are set to join them in 2016. This session will take a closer look at the intellectual property issues the commercial marijuana industry will face, including trademarks, labeling, trade dress, and product design. It will also look at the growing debate between state and federal regulations and advertising restrictions for marijuana and related products.

Moderator:
Lisa Martens, Sheppard Mullin Richter & Hampton LLP (United States)

Speakers:
Charles Gielen, NautaDutilh (Netherlands)
Alison Malsbury, Harris & Moure, pllc (United States)
Tamar Todd, Drug Policy Alliance (United States)

IP Office and Attaché Open House
Open to all Registrants

This event is open to all Annual Meeting registrants and you are encouraged to take advantage of this special opportunity to get acquainted with IP Offices from around the world in a casual two hour open house. This event will link the perspectives of IP Offices and IP Attachés to the global trademark community in an exciting, comfortable atmosphere and give registrants the valuable opportunity to meet with their local IP Office or Attaché or meet with an IP Office from a country of interest. Learn about the various initiatives and advocacy projects IP Offices are pursuing across the globe.

Participating IP Offices and Attachés:

• Benelux Intellectual Property Office
• Canada
• Cayman Islands
• Denmark
• Georgia
• Ghana
• Japan IP Attachés (station in the United States)
• Namibia
• United Kingdom
• Vietnam
• USPTO IP Attachés (stationed in Kuwait, Peru, Rio de Janeiro, Beijing and Bangkok)

India Reception
(By invitation only)

This reception provides registrants from India with an invaluable opportunity to network with colleagues and share experiences concerning the benefits and challenges of doing business in India. This reception provides an opportunity to meet with INTA’s CEO, India Representative and other INTA staff.

Africa Reception
(By invitation only)

This reception provides registrants from Africa with an invaluable opportunity to network with colleagues and share experiences concerning the benefits and challenges of doing business in the region. This reception provides an opportunity to meet with INTA’s CEO and other INTA staff.

Asia-Pacific Reception
(By invitation only)

Network with colleagues and share experiences of doing business in Asia. This is the must-attend reception for those in the INTA community who want to be plugged into our extensive Asia network and presents the opportunity to meet with INTA’s CEO and the Chief Representative of the Asia-Pacific office.

New This Year! Latin America Reception
(By invitation only)

This reception provides registrants from Latin America with an invaluable opportunity to network with colleagues and share experiences concerning the benefits and challenges of doing business in the region. This reception provides an opportunity to meet with INTA’s CEO and other INTA staff.

New This Year! Middle East Reception
(By invitation only)

This reception provides registrants from the Middle East with an invaluable opportunity to network with colleagues and share experiences concerning the benefits and challenges of doing business in the region. This reception provides an opportunity to meet with INTA’s CEO and other INTA staff.

President’s Dessert Reception
(By invitation only)

Registration and Hospitality

Continental Breakfast

Continental breakfast will be served daily until 10:00 am in the Hospitality Area in West Hall D.

Breakfast Table Topics

Committee Meetings

INTA Roundtable Hosts Breakfast
(By invitation only)

The Roundtable Hosts Breakfast honors the hosts of the INTA roundtables that have taken place between June 2014 and May 2015. The Association is grateful to the many volunteers who have contributed to the Roundtable program’s success.

IP Office Workshop: Working Towards the 21st Century IP Office

New this year! An all-day workshop developed exclusively for IP Offices around the world. Coordinated by UKIPO, IPOS and INAPI Chile, the workshop will feature an open session to all Annual Meeting registrants on e-filing and e-transactions and then several closed-door sessions for IP Office registrants, as well as, a preview of INTA’s Industry Training Seminar organized by the Government Official Education and Training Committee. This full day of programming is an excellent opportunity for registrants from your office to benchmark with other offices, network and learn. Full schedule of events to be posted soon.

Exhibition Hall

Visit the 100+ exhibitors displaying their products and services. Exhibitors include trademark solution providers, law firms, media companies, IP offices, trade associations and government offices.

Trademark Scholarship Symposium

The Symposium offers academics and practitioners from around the world the chance to participate in small group discussions of scholarly works–in–progress in the field.

CT01 Annual Review of Leading Case Law in the European Union
Advanced Level

Attend the second annual session, intended for a global audience, where speakers from Europe will provide a wide-ranging and concise analysis of recent key decisions that have shaped European trademark law.

Speakers:
Guy Heath, Nabarro LLP (United Kingdom)
Georg Jahn, Noerr LLP (Germany)

CT02 Almost Famous: Proving Fame in First to File Jurisdictions
Advanced Level

Has your Company’s brand faced refusal to register in a first–to–file country based on the prior filed application of a trademark hijacker?  What about instances when you have needed to prove that your Company’s mark was well–known or famous in order to prevent dilution of the brand in a country where the first party to file an application and obtain a registration is deemed to be the rightful owner of that mark?

In this session our esteemed panel of experts will share war stories and provide tips and tricks to increase a Company’s success rate at defeating hijackers and proving that a Company’s brand is sufficiently famous in first to file jurisdictions, like those in Asia and South America. We will tackle such questions as:

• What value do surveys, affidavits, declarations and advertising materials hold in the plight to prove fame?
• What are the consequences of failing to prove fame and the benefits of success?
• What are the costs of putting together sufficient evidence of fame and what are some tips to work proactively to defray some of those costs?

Moderator:
Rachelle A. Dubow, Morgan Lewis & Bockius LLP (United States)

Speakers:
Spring Y.c. Chang, Chang Tsi & Partners (China)
Tiki Dare, Oracle Corporation (United States)
David S. Gooder, Jack Daniel’s Properties, Inc. / Brown–Forman Brands (United States)
Mauro Santos, Dannemann Siemsen Bigler & Ipanema Moreira  (Brazil)

CT03 Making Money on .Generic Domain Names
Intermediate Level

Sure, the business model for .brands is self-evident, a safe secure ecosystem designed to protect consumers from confusion and a platform for innovative interactions between brands and their customers. But haven’t you wondered how new gTLD registries with .generic terms will make money?  It’s not like we were all clamoring for more domain names and it’s not as if .info and .biz really hit it out of the ballpark. Well, we have invited some of the best and brightest of the business folks running new .generic gTLD registries to come to the Annual Meeting and clue us in on how they plan to turn these registries into money makers.

Moderators:
Paul McGrady, Winston & Strawn LLP (United States)
Stacey King, Amazon Inc. (United States)

Speakers:
Desleigh Jameson, CentralNic Plc (United Kingdom)
Frank Schilling, Uniregistry (Cayman Islands)
Daniel Schindler, Donuts (United States)

IT01 Mobile Technology Industry Breakout: Living in a Mobile World – Promoting, Managing and Protecting your Brand on Mobile Platforms
Beginner to Intermediate Level

Mobile technology has democratized the Internet by expanding online use exponentially, decreasing the barrier to entry for both users as well as online businesses. This trend has created tremendous opportunities for brand owners as well as new challenges. Join our panel for an in-depth discussion regarding:

• Changes and trends in user behavior.
• Enforcement strategies and challenges particular to mobile apps and mobile games.
• Use of third–party brands/logos in promotion.
• Secondary liability issues for platforms.
• Platform guidance, best practices.

Moderator:
Faisal Shah, AppDetex (United States)

Speakers:
Vineeta Gajwani, Electronic Arts Inc. (United States)
Christine K. Hsieh, Google (United States)
Susan Kawaguchi, Facebook, Inc. (United States)

Committee Meetings

Trademark Scholarship Symposium II

The Symposium offers academics and practitioners from around the world the chance to participate in small group discussions of scholarly works–in–progress in the field.

IT20 Transportation/Hospitality Industry Breakout: Yours, Mine and Ours—IP Issues in the New Sharing Economy
Intermediate Level

Learn from representatives of key operators in the new, networked B2C marketplace about the impact of shared economies in the IP space. Speakers will discuss topics such as:

• Are there trademark or other IP issues unique to transportation and hospitality companies operating in this hot new field?
• Are there tried–and–true norms of trademark practice that require an updated approach for this industry?
• What liability and enforcement issues keep these panelists up at night?

Moderator:
Sally M. Abel, Fenwick & West LLP (United States)

Speakers:
Michael Graham, Expedia  (United States)
Mooni Patel, UBER (United States)
Holly Pranger, Pranger Law PC (United States)

CT20 When is the Mediation Successful?
Intermediate to Advanced Level

What should be deemed a success in mediation? Isn’t successful convening and bringing parties to the table already a success? After all, a mere fact that both parties accepted to talk is a radical change above their unwillingness to discuss anything beyond their positions in a legal conflict. Shouldn’t a fact that the communication was established in a mediation process regardless of the failure to reach a settlement count as a success? After all, many parties who successfully re–established communications in mediation actually do reach partial or full settlement at some later point after the mediation sessions were terminated and the mediators’ efforts halted.

How do we measure these other forms of mediation success and shouldn’t all mediations be measured only by the fact whether the communication between the parties was re–established, rather than whether a settlement has been reached? Normally, we count partial settlements as a success and this seems to indicate that the value of re–established communication is seen as fundamental. It could equally be argued that a settlement subsequent to the formal mediation process now declared as an “unsuccessful mediation” should count as even greater success than the partial settlement.

Do we need to rethink not only mediation statistics methods but also the meaning and the role of the mediation itself in the business life? Will we mostly “mediate as we go” in the future, by training all levels of management and employees in communication and dispute resolution techniques, thus avoiding the conflicts from arising in the first place?

Moderator:
Mladen Vukmir, VUKMIR & ASSOCIATES (Croatia)

Speakers:
Christopher E. George, Intel Corporation (United States)
Louis J. Levy, Belles Katz LLC (United States)
Conny Schmitt, Grunecker (Germany)
Erik Wilbers, World Intellectual Property Organization (WIPO) (Switzerland)

CT21 Online Enforcement: Counterfeit Products, Contraband but Genuine Products, Parallel Imports
Intermediate Level

The market is changing, and today over 60% of counterfeit products are sold online. Brand owners facing these new problems now have two options:  follow the protocols for industrial property protection programs of each online platform or track down and confront the counterfeiters and bring them to trial.

Speakers from some world-famous brands will discuss how the protocols for removal of counterfeit products work on several well-known online platforms. Speakers will share their insights and best practices on several topics, from the removal of counterfeit products, contraband products and copyright infringements to the effects of knowing whether the platforms are cooperating in these efforts and whether the policies are effective.

Moderator:
Virginia Cervieri, Cervieri Monsuárez & Associates (Uruguay)

Speakers:
Judith Fernandez Zebede, Tommy Hilfiger (Panama)
María Laura Perna, Adidas (Argentina)
Erin Lewis, Luxottica Group S.p.A (United States)
Zachary N. Toczynski, Levi Strauss & Co. (United States)

RT20 Africa and Middle East Regional Update: Opportunity and Growth Amidst the Turmoil of the Middle East and a Rising Africa
Intermediate Level

An overview on trademark developments in the Gulf Cooperation Council (GCC)/Levant, Sub-Saharan Africa, and North Africa. This panel will discuss the impact of instability in the Middle East on the trademark regime, the GCC Trademark Law, Kuwait accession to the Paris Convention, well-known marks and online enforcement. Experts will look back at the effects of OAPI joining the Madrid Protocol at the end of 2014.

Moderator:
Hoda Barakat, Hoda Barakat Legal Consultancy (United Arab Emirates)

Speakers:
Elie Atallah, Brand Owners’ Protection Group (United Arab Emirates)
Aisha Salem, United States Patent and Trademark Office (Kuwait)
Charles Webster, Spoor & Fisher (South Africa)

CT22 #HASHTAGS #EverythingYouNeedToKnow
Beginner to Intermediate Level

Speakers from social media or who are especially savvy will discuss the following hot topic and hashtag issues:

• Can hashtags be registered as trademarks?
• Who owns hashtags?
• Can the use of hashtags containing registered trademarks be infringement?
• What remedies are available to brand owners?

Moderator:
Patsy Y. Lau, Deacons (Hong Kong SAR, China)

Speakers:
Naser Baseer, Twitter, Inc. (United States)
Lorraine M. Fleck, Fleck & Chumak LLP (Canada)
Linda Wang, Zaid Ibrahim & Co (a member of ZICOlaw) (Malaysia)

Luncheon Table Topics

Committee Meetings

CT50 Plain Packaging: Tobacco Today, Tacos and Tequilas Tomorrow
Intermediate Level

This session will use the plain packaging of tobacco products as a case study for the expropriation of private property justified on the basis of public health concerns. In light of the possibility of increased regulation and pack space appropriation/trademark expropriation extending to other industries, speakers will explore the implications for trademark owners whose products may be “easy targets”.

But do trademark rights have to be sacrificed in the name of health?

Moderator:
Karen Abraham, Shearn Delamore & Co. (Malaysia)

Speakers:
Stuart Aitchison, BATMark Limited (United Kingdom)
Sarah Louise Matheson, Allens (Australia)
Essenese Obhan, Obhan and Associates (India)

CT51 Ambush Marketing and Social Media. Lessons Learned before the 2016 Rio Olympic and Paralympics Games
Intermediate Level

Social media is constantly changing, social campaigns are gaining more popularity and sports fans are using mobile devices every day to watch the events, resulting in brand owners having to be stay on their toes to avoid competitors hijacking sports advertising though these channels. Examples of lessons learned after the London Olympics, the Rio World Cup and other big sports events, and new strategies that will be put into place for future events like the Olympics, America’s Cup and World Cup.

Speakers:
Nicolette  Hudson, Express, LLC (United States)
Kelly Maser, United States Olympic Committee (United States)
Michael J. McCue, Lewis Roca, Rothgerber LLP (United States)
Jose Eduardo Vasconcellos Pieri, BM&A – Barbosa, Mussnich & Aragao (Brazil)

CT52 How Far Can You Bend a Mark Before it Breaks?
Intermediate Level

In today’s market, trademarks are no longer static symbols, but instead are dynamic indicators of brand and origin. This panel offer a global perspective on fluid marks, as well as legacy and heritage marks, and genericide. Speakers will offer their perspectives on:

• The potential commercial impact of changing or varying a mark.
• How to maintain protection in marks in the absence of use.
• Possible vulnerability that can result from a “successful” advertising and marketing campaign.

Moderator:
Maria Baratta, Kilpatrick Townsend & Stockton LLP (United States)

Speakers:
Alison Tan, The Procter & Gamble Company (United States)
Margaret Walker, Xerox (United States)

IT50 Entertainment Industry Breakout: Brands and the Changing Face of Entertainment Content
Intermediate Level

Recent years have brought significant changes to the way entertainment content is developed and distributed to consumers. While in the past television programs were primarily aired on traditional broadcast channels, programs are now increasingly available on demand through online platforms and mobile apps, including both networks’ own and third–party platforms. This session will explore the brand protection issues that arise in connection with this new landscape of content development and distribution, including use of trademarks across platforms, licensing, and piracy concerns.

Moderator:
Brian J. Winterfeldt, Mayer Brown LLP (United States)

Speakers:
Bryce Coughlin, Fox Entertainment Group (United States)
Judy McCool, HBO (United States)
Dana Brown Northcott, Amazon.com, Inc. (United States)
Todd Williams, Turner Broadcasting System, Inc. (United States)

CT53 Bust a Move:  From the Trademark World to GC and Beyond
Intermediate Level

An animated moderated discussion about why people make transitions in their career, how they make transitions from in-house to outside counsel and vice versa, and obstacles and solutions they encounter along the way.

Moderator:
Bret Parker, New York City Bar Association (United States)

Speakers:
Gary Gertzog, Fanatics, Inc. (United States)
Stacey Hallerman, Richemont North America (United States)
Adam Lindquist Scoville, RE/MAX, LLC (United States)
Catherine Nathan, Spencer Stuart (United States)

In-House Practitioners Industry Exchanges
(Exclusive to in-house practitioners only; advanced registration required)

In-house practitioners have the ability to participate in moderated discussions with their corporate colleagues. Onsite registration will not be available.

Government Officials Industry Training Information Session
(By invitation only to IP Offices and Government Officials; Organized by INTA’s Government Officials Training Committee)

This informal and informational session is exclusively designed for Government Officials attending the Annual Meeting. It is a perfect way for you to find out more about INTA’s Government Officials Industry Training initiatives, and will feature a presentation from in-house counsel, an overview of educational opportunities and details regarding the logistics for implementing such programming.

Speakers:
David Cho, AT&T Services, Inc. (United States)
Reyes Campello Estebaranz, Vice-Chair of the Government Officials Training Committee, CEALAW (Spain)
Vianey Romo de Vivar, Chair of the Government Officials Training Committee, Cervera & Romo de Viviar (Mexico)

In-House Practitioners Reception
(Exclusive to in-house practitioners only)

Join fellow in-house practitioners and corporate trademark professionals for cocktails and light refreshments during this exclusive networking opportunity.

INTA Political Action Committee (PAC) Reception
(By invitation only to non-corporate INTA Members who are U.S. citizens or permanent residents)

Show your support for the International Trademark Association Political Action Committee (PAC) by attending this reception. A contribution for this event will be used to support the campaigns of U.S. federal candidates identified by the INTA PAC Board as having shared interests with the trademark community. INTA accepts both personal checks and those drafted from non-corporate INTA member firm accounts, as well as all major credit cards. Donations can also be made online.

Only non-corporate, non-reimbursed contributions to INTA PAC will be accepted. Contributions to INTA PAC are not deductible for income tax purposes.

Legal Resources Contributor Reception
(By invitation only)

Government Officials Reception
(By invitation only)

Join INTA’s leadership and government officials from around the world for a reception thanking these officials for their dedication and support of the trademark community. This reception provides an opportunity for officials to share information and best practices with their colleagues in the trademark community.

Registration

Hospitality

Continental Breakfast

Continental breakfast will be served daily until 10:00 am in the Hospitality Area in West Hall D.

Breakfast Table Topics

Committee Meetings

Sponsors Breakfast
(By invitation only)

Exhibition Hall

Visit the 100+ exhibitors displaying their products and services. Exhibitors include trademark solution providers, law firms, media companies, IP offices, trade associations and government offices.

CW01 Annual Review of U.S. Federal Case Law and TTAB Developments
Advanced Level

Plan to attend this INTA annual favorite and hear a concise analysis of recent, major decisions rendered by the U.S. courts and the Trademark Trial and Appeal Board (TTAB) as reported in Vol. 105, No. 1 of The Trademark Reporter®.

Speakers:
Theodore H. Davis, Kilpatrick Townsend & Stockton LLP (United States)
John L. Welch, Wolf, Greenfield & Sacks, P.C. (United States)

RW01 Regional Update: ASEAN—So You Think You are Famous!
Intermediate Level

The concept of well-known marks is nothing new. Yet, the reality is that its protection and enforcement remain fraught with challenges due to the traditional attitudes and diversity within ASEAN as member states implement and uphold their obligations under TRIPS. With the establishment of the ASEAN Economic Community (AEC), ASEAN is now an influential single market for goods and services, with immense potential to become one of the largest economies in the world. Whilst this presents exciting opportunities, it is also timely for brand owners to take stock of their position. Our experts will analyze the limits and thresholds of protection, and provide practical and feasible measures to further bolster the efforts of brand owners, as they strive to enhance protection and prevent dilution of their brands.

Moderator:
Lorraine Tay, ATMD Bird & Bird LLP (Singapore)

Speakers:
Risti Wulansari, K&K Advocates – intellectual property (Indonesia)
Fabrice Mattei, Rouse & Co. International LLP (Thailand)
Melissa Harrup, Mondelez International (United States)

RW02 Latin America Regional Update: Balancing Rights of Publicity and Free Speech Across the Americas
Intermediate Level

When does news reporting, storytelling, social media, and political speech infringe a person’s rights to control their identity? How much can a person control their identity online and the media? This panel will examine and compare how personal rights of publicity interact with free speech rights in Latin America and the United States.

Moderator:
Alicia Lloreda, Lloreda Camacho & Co. (Colombia)

Speakers:
Agustin Velasquez, AVAH Legal (Mexico)
Jeremy Kaufman, Fox Entertainment Group (United States)
Jacobo Cohen Imach, MercadoLibre.com (Argentina)

CW20 Remedies are Available to Trademark Owners After eBay and the 1999 Amendments to the Lanham Act
Intermediate or Advanced

After eBay and the 1999 Amendments to the Lanham Act, the availability of injunction and damage remedies are considerations that must be evaluated by any brand owner that is interested in commencing litigation to protect its trademark rights.  This session will focus on the availability of various remedies in the trademark litigation context, with a focus on the importance of a finding of willful infringement and the ability of the brand owner to prove actual irreparable harm.  The discussion will involve topics such as:  what types of harm to a brand are recognized by courts as irreparable;  whether a finding of likelihood of confusion is sufficient to entitle a brand owner to equitable relief;  which remedies are available at each stage of the case;  forum considerations based on recent Circuit jurisprudence;  and the impact of the 1999 Amendments to the Lanham Act on the availability of damages.

Moderator:
Steven Pokotilow, Stroock & Stroock & Lavan LLP (United States)

Speakers:
Bruce R. Ewing, Dorsey & Whitney LLP (United States)
Christopher C. Larkin, Seyfarth Shaw LLP (United States)
Rebecca Roby, Hard Rock International (United States)

CW21 Are you Getting Down and Dirty in a Correct Way? Protection of Immoral, Vulgar, Scandalous or Simply Culturally Sensitive Trademarks
Advanced Level

Panelists will discuss the prohibitions in the United States, Europe, Latin America and Asia on marks that have sexual references, are considered scandalous, vulgar or immoral, or are disparaging.  Developments in the U.S. will also be considered, including whether the U.S. Supreme Court will hear the Tam, Brunetti and Blackhorse (WASHINGTON REDSKINS) cases, all of which raise the question of whether Section 2(a) of the Lanham Act is a violation of the First Amendment’s free speech clause. The U.S. Government states that it is considering filing a petition for certiorari in Brunetti. How will the USPTO handle these issues until the Court speaks about this issue?

Moderator:
Daniela Rojas, Hilborne Hawkin (United States)

Speakers:
Holger Gauss, Grunecker (Germany)
John R. Sommer, Stussy Inc. (United States)

CW22 The Role of Trademarks in the Infrastructure of E–Commerce
Advanced Level

Trademarks are being used in new and interesting ways in the modern e–commerce ecosystem. Marks that function as keywords and metatags have received significant attention recently. But trademarks that find their way into affiliate codes, referral links, cookies, digital coupons, discount codes and a variety of tags are increasingly prominent and may require new analysis. What are the parameters of fair/nominative use in these settings?  When do such uses cross the line into functionality and therefore compromise the mark?  What do brand owners need to know as the e–commerce infrastructure evolves?

Moderator:
Ed Cavazos, Pillsbury Winthrop Shaw Pittman, LLP

Speaker:
Seth Randle, RetailMeNot, Inc. (United States)

Luncheon Table Topics

Committee Meetings

Grand Finale–Universal Studios

Start your evening with an exclusive dinner at Universal CityWalk® where attendees will enjoy a variety of themes, cuisine and entertainment before transitioning to Universal’s Islands of Adventure® for exclusive access to some of the world’s top attractions! Guests will have access to The Wizarding World of Harry Potter—Hogsmeade where you will experience a one–of–a–kind event filled with magic and excitement. Other areas that will open to the group include Dragon Challenge, Flight of the Hippogriff, Jurassic Park River Adventure®, Caro-Seuss-el™, The Cat in the Hat™ and Poseidon’s Fury® .

You may register a guest for this event and pick up guest tickets at the registration area in the OCCC. A guest is a spouse, significant other, family member or friend whose occupation is unrelated to the trademark industry. Associates within the trademark industry and co–workers are not eligible for a guest ticket.