The million-dollar question in the world today is: When will we get back to normal?

Change is inevitable. As brand practitioners, we’re used to pivoting as needed—whether it’s due to changes in the law, practice, intergenerational work forces, resource allocations, and/or new technologies. Although being resilient is our way of life, the last year challenged us in unexpected ways.

And as much as we talk about returning to normal, we likely are not turning back. We’re entering a new world that reflects learnings from a global pandemic, revolutionary technological changes, and shifting priorities for brands, their consumers, and their employees.

This conference will focus on the risks that brands face, how they navigate missteps, mishaps, or misdeeds and the future of brands and brand legal practitioners.