Meetings

2025 Trademark Administrators and Practitioners (TMAP) Meeting

September 28, 2025 - September 30, 2025

Berlin, Germany

The 2025 Trademark Administrators & Practitioners (TMAP) Meeting is this year’s must-attend event for trademark administrators, paralegals, young practitioners, and attorneys who oversee global trademark portfolios. And INTA is thrilled to host this event in Germany’s vibrant capital of Berlin.

Renowned for its thriving networking culture, Berlin is also a significant hub for intellectual property (IP). The city’s dynamic economy, marked by a burgeoning startup scene and a diverse range of industries—including technology, fashion, and media—makes it a key player in the IP landscape.

As always, our educational sessions will cover key developments in trademark law and best practices in brand protection. Also look for sessions on a wide range of additional current topics, including managing well-known marks in challenging times, sustainable destruction of counterfeit goods in light of new European Union regulations, Artificial Intelligence and misappropriation of a name, image, and likeness, the use of IP as collateral, and more. Speakers will equip you with the knowledge, tools, and skills to lead your organization through these and many other trademark and brand-related issues.

Opportunities abound for business development in this beautiful city. As a melting pot of cultures and industries, Berlin’s creative and artistic vibe offers an inspiring environment to connect with colleagues and foster new relationships. Don’t miss out on TMAP going international in 2025!

Pricing

All prices listed reflect United States Dollars (USD). Please note that all prices shown below are inclusive of German VAT taxes.

Registration Category	Early Bird	Standard	Onsite
Registration Category	April 16 – June 27, 2025	June 28 – September 18, 2025	September 28-30, 2025
Member	$1,161	$1,399	$1,637
TMA and YP Committee Member	$1,042	$1,161	$1,280
Emeritus Member	$595	$595	$595
Government	$595	$595	$595
Non-Profit	$595	$595	$595
University	$595	$595	$595
Professor	$506	$506	$506
Student	$328	$328	$328
Non-Member	$$1,756	$1,994	$2,232

Refunds & Substitution Policies

We encourage you to review our Event Policies, which apply to all INTA events.

Refunds

For consideration of a refund for the TMAP Meeting, submit your Refund Request Form to INTA Member Operations stating in detail the reason for the refund request and including copies of relevant supporting documents for the refund request.

Full refunds for the registration fee and VAT paid, minus an administration fee of US $250, will be issued for refunds requested by Saturday, August 30, 2025, 11:59 pm (U.S. Eastern Time).

A refund of 75 percent of the registration fee and VAT paid, minus a US $250 administration fee, will be issued for refunds requested between Sunday, August 31, 2025, and Saturday, September 13, 2025, 11:59 pm (U.S. Eastern Time).

No refunds of registration fees or VAT will be given beyond Sunday, September 14, 2025, 12:00 am (U.S. Eastern Time).

Substitutions

Your base registration for the 2025 TMAP Meeting is transferable to another person affiliated with your umbrella member organization. Add-on business development activities for the TMAP Meeting are transferable to another person who is registered for the 2025 TMAP Meeting.

To facilitate the registration substitution process, please submit your Substitution Request Form to INTA Member Operations, stating in detail the reason for the substitution and the person attending in your place. If you would like to transfer your add-on business development activity to another person, please contact INTA Member Operations.

All substitution requests must be submitted by Thursday, September 18, 2025, 11:59 pm (U.S. Eastern Time).

German VAT Recovery

Businesses, which are not VAT registered in Germany, depending on where they are established, have two options to recover VAT:

EU established businesses will use the so called Refund Directive mechanism which they must be very familiar with as they would apply for the German input VAT deduction via electronic portal in the EU country where they are established. Claims have to be submitted by September 30th for VAT incurred in the previous calendar year. All information can be found here.
Non-EU established businesses can apply for the VAT recovery only as long as they are established in one of the “reciprocal” countries. Companies from countries listed here (information only available in German) can not recover the VAT via this recovery process. Companies from countries not listed can recover VAT via this recovery process and can find all necessary information here.

Meeting Venue

Mercure Hotel MOA Berlin
Stephanstrasse 41
10559 Berlin, Germany

Hotel

Hotel Rates & Reservation Policy

Hotel Rate: Standard Room: EUR €152.00 (breakfast included)

Guest room rates are subject to the Overnight Stay Tax of 5 percent on all rooms per night.

Reservations

Reservations are accepted on a first-come, first-served basis until the room block is filled or until Sunday, August 31, 2025. All reservations must be paid in advance by bank transfer or credit card.

If your preferred dates are unavailable, please reserve the nights that are still available and add a note in the “Your message” section indicating the additional nights you require. The hotel will then contact you to explore the possibility of extending your reservation at the prevailing market rate, subject to room availability.

Check-in and Check-out

Guest accommodations will be available at 3:00 pm on arrival day; check out must be by 12:00 pm on departure day. Any attendee wishing special consideration for late check-out should inquire at the front desk on the day of departure.

Hotel Cancellation Policy

You may cancel your reservation free of charge up to seven days before arrival until 6:00 pm local time. For cancellations made later than that, or in case of no-show, a fee of 90 percent of the total price (including overnight stay and breakfast, excluding Overnight Stay Tax) will be charged.

Travel Discounts

Planning Your Travel to Germany

Visa Requirements for 2025 TMAP Meeting Registrants

All registrants should check the official guidelines for entry requirements to Germany here. If you require a visa, please process your application at the local German embassy in your jurisdiction.

If your visa application requires additional information stating that you are attending the TMAP meeting, please coordinate with the Mercure Hotel MOA Berlin and contact David Schmidt at [email protected]. Please note that INTA will not be able to issue such a letter as we do not have a legal business entity in Germany.

Embassies and Consulates in Berlin

Berlin hosts approximately 167 foreign representations, including embassies, consulates, and diplomatic missions. When onsite, if you need to connect with your local embassy or consulate, please visit here.

Travel to Germany by Air

Travelers arriving by plane will land at Berlin Brandenburg Airport (BER), which (as of 2020) has replaced Tegel and Schönefeld airports as the main airport.

For a swift and hassle-free security check when leaving Germany, it is advisable to arrive two to two and a half hours before your departure time, especially during peak times. You can reserve a time slot for security checks at BER Runway at no cost. Detailed information on airlines and baggage check-in can be found on the airport’s website.

General Travel Planning Information for Berlin

Find out everything you need to know about traveling to Berlin, including the time zone, the Berlin City Map, Good to Know tips, and more here.

How to Get Around in Berlin

How to Get to the Mercure Hotel MOA Berlin

Find out here the easiest way to get to the TMAP 2025 Meeting venue from the main train station, by car, or from the Berlin Brandenburg (BER) Airport.

Public Transportation in Berlin

The easiest way to get around the city is by public transportation. Find out more here.

Not sure how to use public transportation, but eager to travel like a local? Watch a short video to get a better understanding here.

Taxis and Ride Sharing in Berlin

If you are not familiar with public transportation and more at ease taking a taxi or ride share, you can find information about that here.

See travel discounts and information (TMAP registrant login required)

All times below are in Central European Time (CET) – Berlin time. This schedule is subject to change—please check back for regular updates.

Sunday, September 28

Monday, September 29

7:30 am–6:00 pm

Badge Collection and Information Desk

8:00 am–8:45 am

Welcome Coffee in the Exhibition Hall

8:00 am–7:00 pm

Exhibition Hall Open

8:45am–9:00 am

Welcome Remarks and Co-Chair Overview of the Day

9:00 am–9:30 am

Keynote 1

9:30 am–10:30 am

AI in the EU—Navigating IP Opportunities and Challenges

As AI transforms industries, IP rights in the European Union are evolving rapidly. This session will take an in-depth look at key legislation, such as the EU AI Act and the Digital Services Act, and discuss how these laws and regulations shape the landscape for AI innovation and IP protection. In addition, the panelists will delve into current AI-related IP policies, enforcement challenges, and anticipated future regulatory shifts impacting businesses and rights holders.

10:30 am–11:00 am

Networking Break

11:00 am–12:00 pm

Mastering Trademark Formalities—Navigating Global Prosecution

In today’s global marketplace, managing a trademark portfolio across borders requires more than just filing – it’s about strategy and risk management. This session will dive into the key challenges of international trademark prosecution, from navigating diverse legal systems to dealing with shifting borders. Our expert panel will cover the essential documentary requirements for successful filings and share insider tips to avoid common pitfalls. We’ll also explore how changing geopolitical landscapes, embargos, and FCPA regulations can impact your trademark rights and how to stay compliant in an ever-evolving world. Finally, you’ll walk away with practical tips to optimize your global prosecution strategy, master the legalization process, and overcome the challenges of international trademark management and prosecution.

Moderator: Susanne Ferstl, Senior Paralegal, Maiwald (Germany)

12:00 pm–1:15 pm

General Lunch + Lunch and Learn Circles

1:30 pm–2:30 pm

Expert Insights from IP Offices in Europe

Join us for an exclusive session where the Board of Appeal members from the EUIPO and other EU IP Offices share their expert perspectives on recent case law developments. Panelists will discuss absolute and relative grounds for refusal, their impact on trademark applicants, and the latest enforcement trends. Gain valuable insights into navigating the complexities of trademark law and its implications for your practice.

Moderator: Michael Hawkins, Partner, Noerr (Spain)

2:45 pm–3:45 pm

The New EU Design Directive—Protecting 3D Creations

The intersection of design, trademark, and copyright protection is becoming increasingly important, especially in gaming and digital environments. This session will explore the EU’s new design directive and regulation, focusing on how design, trademark, and copyright protection impact brand protection strategies. Learn how these elements shape the future of IP, with real-world examples from the gaming, fashion, and automotive industries.

The intersection of design, trademark, and copyright protection is becoming increasingly important, also in digital environments. This session will explore the EU’s new design directive and regulation, focusing on how design, trademark, and copyright protection impact brand protection strategies. Learn how these elements shape the future of IP, with real-world examples, insights and take-aways from different industries.

Moderator: Sandra Bauwens, Trademark Attorney, Arnold & Siedsma (Belgium)

3:45 pm–4:15 pm

Networking Break

4:15–5:15

Green Claims and Brand Integrity—Navigating the EU Directive

As sustainability-focused branding rises, businesses must carefully navigate regulatory challenges when making environmental claims. This session will examine the EU Green Claims Directive, compliance risks, and insights from the 2024 Presidential Task Force. Learn how to maintain brand integrity while avoiding greenwashing accusations, managing cross-jurisdictional compliance, and substantiating environmental claims in a rapidly evolving regulatory landscape.

Moderator: Giacomo Moleri, Partner. Spheriens (Italy)

6:05 pm–7:00 pm

Networking Reception in the Exhibition Hall

Tuesday, September 30

7:30 am–3:00 pm

Badge Collection and Information Desk

8:00 am–8:45 am

Welcome Coffee in the Exhibition Hall

8:00 am–11:30 am

Exhibition Hall Open

8:45 am–9:00 am

Welcome Back Remarks and Co-Chair Overview of the Day

9:00 am–9:30 am

Keynote 2

9:30 am–10:30 am

Bad Faith in Trademark Filings—Insights from SkyKick v. Sky

This session will delve into the evolving legal landscape surrounding bad faith and the concept of genuine use, focusing on the key takeaways from the SkyKick v. Sky case (decided by the UK Supreme Court in November of 2024). Our panelists will provide an in-depth analysis of how to determine whether a trademark is filed in good faith, the risks associated with overly broad or defensive filings, and the legality of refiling marks to maintain rights. Through case studies and recent legal developments, this session will offer practical insights into identifying and challenging bad faith filings, ensuring compliance with genuine use requirements, and navigating effective enforcement strategies.

Moderator: Claire Lehr, Partner, Edwin Coe LLP (United Kingdom)

10:30 am–11:00 am

Networking Break

11:00 am–12:00 pm

From Bordeaux and Murano Glass to Peatland Restoration—Geographical Indications, Traditional Knowledge, and Collective Trademarks Unpacked

Geographical Indications (GIs) are crucial in differentiating and protecting regional products, but enforcement varies across jurisdictions. This session will examine the fundamentals of GIs, collective trademarks, and traditional knowledge, and will explore recent regulatory developments impacting global markets. It will also address key business considerations in navigating GI protection and enforcement challenges.

Moderator: Constanze Schulte, Partner, Hogan Lovells International LLP (Spain)

12:00 pm–1:15 pm

General Lunch + Lunch and Learn Circles

1:30 pm–2:30 pm

Co-Branding, Licensing, and Influencer Partnerships—Legal and Strategic Considerations

With influencer marketing and brand collaborations at an all-time high, businesses must rethink their licensing agreements, reputation risks, and IP strategies. This interactive session will explore how to structure co-branding and licensing deals and mitigate the legal and reputational risks of influencer partnerships. The panelists will also share key takeaways from successful and failed collaborations. Through real-world insights and industry trends, this session will provide actionable guidance for legal and marketing teams navigating this evolving landscape.

Moderator: Hazel McDwyer, Partner, Mason Hayes & Curran (Ireland)

2:45 pm–3:30 pm

Navigating Leadership in New TMA Fields: Opportunities and Challenges in Cultural Contexts

Presented by the Leadership Development Committee

Leadership isn’t just about titles – it’s about influence, problem-solving, and driving change from within your role. This session will explore how TMAs can lead in their daily work, from managing global portfolios to fostering strong professional relationships.

We’ll discuss the challenges of leadership in today’s world, including cultural awareness, and effective communication when working across diverse teams. Learn how to develop key skills and navigate complex conversations to enhance your leadership impact.

Moderator: Carla Lee, Paralegal Manager, Mewburn Ellis LLP (United Kingdom)

3:30 pm–3:45 pm

Closing Remarks

Showcase your organization and benefit from a wide range of promotions to maximize your investment.

Pricing & Benefits

Members: USD $2,450

Non-members: USD $2,900

Benefits include:

A 50-word Exhibitor profile and product description on the 2025 TMAP Meeting website
Link to your organization’s website
One table
Two chairs
Electricity is provided in your space
Two (2) complimentary TMAP Meeting registrations. Registrations can only be assigned to employees in the same organization

Learn more about exhibition opportunities by emailing [email protected]!

Exhibit spaces are available on a first-come, first-served basis.

Apply for booth space

Be a Sponsor!

Sponsorship packages are available as a stand-alone package or as part of an exhibitor package. Contact us to learn more about sponsorship opportunities.

Contact Us

Be an Exhibitor!

Display and demonstrate your products and services, increase brand awareness, and highlight your organization to key trademark practitioners and decision-makers. Contact us to learn more.

Apply for Booth Space

Co-Chairs

Conny Schmitt

Attorney-at-law

Grünecker Patent Attorneys & Attorneys-at-law

Germany

Bahia Al Yafi

Director of Innovation

Alyafi IP Group

Qatar

Project Team

Sandra Bauwens

Trademark Attorney

Arnold & Siedsma

Belgium

Susanne Ferstl

Senior Paralegal

Maiwald

Germany

Michael Hawkins

Partner

Noerr

Spain

Claire Lehr

Partner

Edwin Coe LLP

United Kingdom

Carla Lee

Paralegal Manager

Mewburn Ellis LLP

United Kingdom

Hazel McDwyer

Partner

Mason Hayes & Curran

Ireland

Giacomo Moleri

Partner

Spheriens

Italy

Constanze Schulte

Partner

Hogan Lovells International LLP

Spain

Jesus Enrique Vargas Millan

Paralegal

Keltie

United Kingdom

Questions? Please contact us.