In-Person Mini-Conference—Los Angeles

Registration and Coffee

Welcome and Opening Remarks

• Tiki Dare, Vice President and Associate General Counsel, Oracle Corporation (USA), 2021 INTA President
• Etienne Sanz de Acedo, CEO, INTA (USA)

Los Angeles Mini-Conference Project Team:

• Monique Cheng Joe, Senior Vice President, Head of Brands and Content IP, NBCUniversal Media, LLC (USA)
• Joan Kupersmith Larkin, Partner, Seyfarth Shaw LLP (USA)

SESSION 1—Capsule Keynote: Making the Show She Always Wanted to Make  (Virtual)

Kourtney Kang is a writer, producer, showrunner, and director. She was a writer for the entire nine seasons of How I Met Your Mother, for which she earned an Emmy nomination, and Fresh Off the Boat, and most recently she created the Doogie Howser, M.D.  reboot, Doogie Kamealoha, M.D. for Disney+, and is an Executive Producer for Pretty Smart on Netflix.  Doogie Kamealoha, M.D.’s main character is Lahela “Doogie” Kamealoha, a mixed-race 16-year-old girl in modern-day Hawaii, who juggles a budding medical career with life as a teenager.

Ms. Kang is passionate about telling authentic stories that reflect diversity and inclusion. Listen in as Monique Cheng Joe, Senior Vice President, Head of Brands and Content IP at NBCUniversal Media, LLC, sits down with Ms. Kang to talk about her own journey and the challenge of reimagining a thirty-year-old piece of intellectual property and making it relevant to today’s audience.

SESSION 2—An Interview with Andrei Iancu

Join INTA’s CEO, Etienne Sanz de Acedo as he sits down with Andrei Iancu, former Under Secretary of Commerce for Intellectual Property and Director of the U.S. Patent and Trademark Office (USPTO), to discuss the important role that innovation plays in our global economy and what IP practitioners should be focused on today and how to prepare for the future.

Interviewer: Etienne Sanz de Acedo, CEO, International Trademark Association (USA)

Interviewee: Andrei Iancu, Partner, Irell & Manella (USA)

Networking Lunch

SESSION 3—Innovation and the Entertainment Industry: Impact and Evolution

Innovation has had a profound effect on the entertainment industry—from how films are made to how they are consumed. And as the industry was pivoting because of innovative changes and changing consumer culture and expectations, a global pandemic hit that made streaming the primary way to consume content for much of 2020.

Get an insider’s view as leading business and legal experts in the entertainment industry discuss what is happening today and their expectations for tomorrow. Topics will include:

• The role of IP in their industry and how best to leverage copyright and trademarks in their protection strategies
• How the law and technology are out of sync and how this impacts enforcement of their intellectual property rights
• Third party content
• The rise of reality stars in social media content
• Best practices to fight pirating
• And more!

Moderator & Speaker: Mary Innis, Managing Partner, Innis Law Group (USA)

Speakers:

• Michael Moore, Associate General Counsel – Intellectual Property and Global Content Protection, Amazon.com, Inc. (USA)
• Tina Pompey, Vice President, The Walt Disney Company (USA)
• Barbara Quinn, Director and Senior Counsel, IP, Netflix, Inc. (USA)

Question & Answer Session with Capsule Keynote Speaker, Kourtney Kang

This morning we heard about Kourtney Kang’s journey to making the show she always wanted to make. In this session, registrants have a chance to ask Ms. Kang questions and hear directly from her about her journey to where she is today, and what she has learned along the way. Ms. Kang will join us live via video feed.

Facilitator: Monique Cheng Joe, Senior Vice President, Head of Brands and Content IP, NBCUniversal Media, LCC (USA)

SESSION 4—Capsule Keynote: Building a Brand, One Dish at a Time

Join us for a fireside chat as Monique Cheng Joe, Senior Vice President, Head of Brands and Content IP at NBCUniversal Media, LLC, sits down with Chef Daniel Boulud to talk about his own journey to success.

Raised on his family’s farm in the village of Saint-Pierre-de-Chandieu, in France, Chef Daniel remains inspired by the rhythm of the seasons and menus driven by fine ingredients. Since arriving in the United States in 1982, Boulud has become renowned for the contemporary appeal he adds to soulful cooking rooted in French tradition. Chef Daniel is the recipient of multiple Michelin stars and James Beard Foundation awards, among many other accolades. His restaurant empire stretches across the country and around the globe. Chef Daniel will join us live, via video, to discuss the importance of building a brand that is authentic and true to yourself, and his success as a restaurateur, businessman, and “chef who is referred to as one of the world’s finest.”

Afternoon Coffee Break

SESSION 5—Personal Brands and Beyond: The Rise of the Celebrity Chef and International Restaurant Chains

Pivoting in times of change is not new to the restaurant industry. Restaurants ride the wave of economic booms (and busts), fads, and changing consumer tastes in a fast-paced environment. With the expansion of food-related entertainment programs, the rise of social media, and ease of global conversations, chefs have gone from local to national to international renown.

The creation and maintenance of a personal brand is very important to the continued success of chefs and their restaurants. This panel will explore the ups and downs of this industry, provide insider tips of the challenges and opportunities faced by these celebrity chefs not only building their brands but leveraging IP to protect their brands, persona and their business. Hear from brand legal practitioners on the role they can play to help these celebrity chefs leverage their IP for financing and to maintain IP rights particularly in turbulent times.

Moderator: Joan Kupersmith Larkin, Partner, Seyfarth Shaw LLP (USA)

Speakers:

• Scott Gerien, Partner, Dickenson Peatman & Fogarty, PLC (USA)
• Theresa W. Middlebrook, Senior Counsel, Holland & Knight (USA)
• Stephen J. Strauss, Shareholder, Buchalter (USA)

DISCUSSION FORUM—Our Future and the Importance of Diversity, Equity & Inclusion and Closing Remarks

Let’s take the discussion to the next level as Tiki Dare, 2021 INTA President, facilitates a discussion amongst registrants to challenge ourselves to look at what diversity, equity & inclusion looks like today and how brand legal practitioners can help shape the future in their own practice, their teams, and their organizations. Let’s share what we are doing, what we are seeing—both the good, the bad, and the in-between, ask ourselves challenging questions, share ideas, and help each other on this journey to the future.

Reception