London Workshop: Integrating Intellectual Property, Finance, and Valuation

Breakfast and Networking  

Welcome Remarks

Speaker: Steve Habbi, Group Director, Brand + Design, London Stock Exchange Group (UK)

Introductory Remarks

Speaker: Etienne Sanz de Acedo, CEO, International Trademark Association (INTA)

Global Trends in Intellectual Property: Insights from Leaders

Join us for a high-level discussion on the latest global trends in intellectual property (IP) and the growing significance of intangible assets. This session features perspectives from Chief Marketing Officers, finance professionals, representatives from multinational corporations, and government and non-government agencies, who will share their insights on how IP is shaping business strategies and driving value in today’s economy. Discover how companies are navigating the complexities of IP management, leveraging intangible assets for competitive advantage, and the ever-changing world of AI.

Moderator: David Haigh, CEO of Brand Finance PLC (UK)

Speakers:

• Allison Mages, Head of IP Commercialization Section, World Intellectual Property Organization (Switzerland)
• Dana Northcott, 2024 INTA President and Vice President and Associate General Counsel, Intellectual Property, Amazon (USA)
• Zeeger Vink, Intellectual Property Director, MF Brands Group (Switzerland)
• Adam Williams, CEO and Comptroller General, UK Intellectual Property Office (UK)

The Value of Intellectual Property: Assessing Its Impact on Investment Decisions

Financial institutions and investors are increasingly considering intellectual property (IP) as a crucial factor in their investment decisions. Join us as financial and legal experts provide insights on how banks and venture capital funds consider intellectual property when making investment decisions. We will discuss the criteria that financial institutions use when assessing the value of IP and how IP can effectively be utilized as collateral in financing arrangements. Learn more about IP valuation and the impact of strong IP portfolios on investment opportunities, including how IP is valued during mergers and acquisitions and how IP can affect investors’ perceptions of a company’s market potential.

Moderator: Jeremy Newman, Chief Commercial Officer, Rouse (UK)

Speakers:

• Jonathan Buxton, Partner, Oaklins Cavendish (UK)
• Jeremy Denison, Partner and General Counsel. Livingbridge (UK)
• Robert Devonshire, Partner, MML Capital Partners (UK)
• Mounir Mahjoubi Jozefowicz, Partner, Tech M&A at Matin Partners (France)

Coffee Break 

Growing and Managing Intangible Assets

As the business landscape evolves, intangible assets such as intellectual property, brand reputation, and proprietary technology have become critical drivers of value and competitive advantage. Join us for this engaging session that will delve into effective strategies for growing and managing these valuable assets. This panel will explore some of the nuances brought to light in the previous panel discussions, by looking at how IP assets are taxed and how damages are calculated. The panel will also compare tangible and intangible assets and highlight differences in how they are managed.

Moderator: Mike Rocha, Chief Commercial Officer, Brand Finance (UK)

Speakers:

• Safir Anand, Senior Partner & Head of Trademarks, Commercial & Contractual IP at Anand and Anand (India)
• Philip Bailey, Lending Relationships Manager, Inngot (UK)
• Eva Toledo, Founder member of PADIMA (Spain)

Networking Lunch 

Join a robust network of seasoned professionals to share a meal in the heart of London.