8:30 am–10:00 am
Badge Collection & Networking Breakfast

10:00 am–10:15 am
Welcome & Opening Remarks

Speaker:

• Dana Northcott, Vice President and Associate General Counsel, Amazon.com, Inc., 2024 INTA President (USA)

Conference Co-Chairs:

• David Perry, Co-Chair, Intellectual Property & Technology, Blank Rome LLP (USA)
• Maysa Razavi, Director of Global Brand Protection and Supply Chain Security, Moderna (USA)

10:15 am–11:15 am
AI Crash Course

We will explore AI’s historical context to get everyone up to speed on the latest developments. We’ll demystify key terminology and lingo, such as machine learning, hallucinations, prompting, generative AI, and large language models. We’ll look at tasks that can be enhanced using AI and address the fears and uncertainties felt by many in our profession.

Moderator:

• Pete Pollard, Founder, Fireball Patents (Netherlands)

Speakers:

• Declan McGonigle, Global VP Sales and Marketing, VISUA (Ireland)
• Michael Goodyear, Associate Professor, NYU School of Law (USA)

11:30 am–12:30 pm
Shaping the Future of Your Intellectual Property Practice with AI

There’s no doubt that practicing IP law is much more complex than it was a few years ago. IP leaders have new opportunities to manage these challenges with the recent emergence of Generative AI. Join us for an engaging session that digs into the intersection of AI and IP practice. Our panel brings together experts from both law firms and corporations to discuss framing an IP strategy in the era of AI. Don’t miss this opportunity to gain a comprehensive understanding of the immediate and future impacts of AI on IP, equipping yourself with proactive measures to implement in this dynamic environment.

Moderator:

• Annya Dushine, Global Head of IP Consulting, Clarivate (USA)

Speakers:

• Aryn Emert, Vice President, Assistant General Counsel IP, Paramount (USA)
• Dan Englander, Partner, Kilpatrick Townsend & Stockton LLP (USA)
• Josh Weigensberg, Partner, Pryor Cashman (USA)
• Theresa Weisenberger, IP and Tech Law Partner, BakerHostelter (USA)

12:30 pm–1:45 pm
Networking Luncheon

1:45 pm–2:15 pm
Capsule Keynote
Navigating AI and the Pharmaceutical Product Supply Chain

This Capsule Keynote will explore the transformative impact of Artificial Intelligence on the pharmaceutical supply chain, highlighting revolutionary applications from predictive analytics to AI-driven integrity monitoring. While these AI advancements promise unprecedented efficiency and product safety, they also introduce complex risks. This session will provide a nuanced view of how to integrate AI while carefully navigating these risks to ensure a secure, compliant, and forward-thinking supply chain.

Moderator:

• Maysa Razavi, Director of Global Brand Protection and Supply Chain Security, Moderna, (USA)

Speaker:

• Nathaniel White, Global Anti-Falsification and Illicit Trafficking Supply Chain Security Manager, Sanofi (USA)

2:30 pm–3:30 pm
AI Lab: Thinking Outside the Box and Unleashing Your Creativity

This interactive session will offer a unique opportunity for you to learn, test, and create. Experience first-hand generative AI tools in action, showcasing their applications in real-world scenarios through short but impactful demos in legal practice. Engage in an interactive challenge designed for legal professionals where you’ll have the opportunity to use a generative AI tool yourself. Solve a problem, generate content, and discuss your methodology and outcome with our speakers. Don’t miss this hands-on experience and the chance to explore the possibilities of AI in a creative setting. By the end of this session, you will gain valuable insights from real examples in legal practice and have further inspiration for you to take back to your organization with you.

Moderator:

• Tiffany Valeriano, Senior Manager, KPMG Law (Germany)

Speakers:

• Daniel Zohny, Country Manager Switzerland & Global Head of Online Brand Protection, Abion (Switzerland)

3:45 pm–4:45 pm
Race Against the Machine: Keeping Pace with IP Risks in AI Development

As AI tools proliferate in the business landscape, it’s important to understand where IP risks arise. From uncertainty about ownership, to infringement and questions about privacy rights and data protection, AI has a profound effect on IP. Identifying key areas of high risk and developing effective risk-mitigation strategies will provide IP owners with an operative framework to keep pace with evolving technology trends.

Moderator:

• Jenna Loadman, Intellectual Property Counsel, QVC (USA)

Speaker:

• Melanie Howard, Partner and Co-Deputy Chair, Advanced Media and Technology, Loeb & Loeb LLP (USA)
• Lucy Plovnick, Partner, Mitchell Silberberg & Knupp LLP (USA)

4:45 pm–5:00 pm
Co-Chairs’ Closing Remarks

5:30 pm–7:30 pm
Pre-Annual Meeting Reception
Sponsored by Tracer

Pearl Alley – Pier 17
89 South Street
New York, NY 10038

8:00 am–9:15 am
Badge Collection & Networking Breakfast

9:15 am–9:30 am
Welcome & Opening Remarks

Speaker:

• Etienne Sanz de Acedo, CEO, International Trademark Association (USA)

Conference Co-Chairs:

• David Perry, Co-Chair, Intellectual Property & Technology, Blank Rome LLP (USA)
• Maysa Razavi, Director of Global Brand Protection and Supply Chain Security, Moderna (USA)

9:30 am–10:00 am
Capsule Keynote
Tech Transformation: How Law Firms Are Harnessing AI to Serve Clients

Join us for a fireside chat on how law firm CEOs and managing partners can strategically approach investment in AI technology to enhance their firm’s operations and serve their clients better. Discover how AI technology can improve efficiency, productivity, and competitiveness in the legal industry. Gain valuable insights on assessing your firm’s AI technology infrastructure, identifying areas for improvement, and implementing AI technology solutions that align with your specific needs.

Moderators:

• David Perry, Co-Chair, Intellectual Property & Technology, Blank Rome LLP (USA)

Speakers:

• Andrew Medeiros, Director of Innovation, Troutman Pepper (USA)
• Tom Roberts, Partner, Allen & Overy (United Kingdom)

10:15 am–11:15 am
Artificial Intelligence Licensing: Practical Insights for Firms and Businesses

Use of AI continues to increase in many industries and within various technologies as innovative organizations use AI to realize competitive advantages. However, AI licensing presents unique issues and considerations that organizations should address before implementing any AI solution. Our panel for this session will share insights on AI licensing issues, how AI licensing differs from traditional software or technology licensing, key issues that arise in AI license agreements for providers and users, and best practices when entering into AI license agreements.

Moderator:

• Paul Mussell, Executive Director & Associate General Counsel, Wells Fargo (USA)

Speakers:

• Julian Dibbell, Senior Associate, Mayer Brown (USA)
• Kelly Slavitt, General Counsel and Head of Corporate Development, Sikka AI (USA)

11:30 am–12:30 pm
The Regulatory Landscape: Legislating AI

The pervasive use of AI has raised multifaceted concerns, especially in the business realm. Much like other new technologies when they first emerged, AI lacks a well-defined legal framework. While AI undeniably offers advantages like task automation and increased organizational profitability, it also introduces concerns such as data privacy, potential inaccuracies, and unauthorized use of third-party IP rights. In response, international organizations and various countries are swiftly working to establish legal frameworks for protection. This session will delve into the legislative landscape in various jurisdictions.

Moderator:

• Bárbara Porcario, Partner – Senior IP Attorney, Achával Porcario San Juan (Argentina)

Speakers:

• David Degen, Senior IP Counsel, Novartis (Switzerland)
• Jeanne Hamburg, Equity Member, Norris McLaughlin (USA)
• Anna Manville, Attorney-Advisor Office of Policy & International Affairs, USPTO (USA)
• Josh Simmons, Partner, Kirkland (USA)

12:30 pm–1:45 pm
Networking Luncheon

1:45 pm–2:15 pm
Capsule Keynote
The Art of Artificial: Creative Agency Insights on the Use of AI

AI is storming the creative agency world, driving efficiencies and enhancing the creative process in previously impossible ways. These new AI tools provide incredible opportunities—but also present new challenges, including legal and ethical considerations. Steve will share Bailey Brand Consulting’s approach to managing this change, pulling back the curtain on the process of implementing generative AI creatively, how utilizing AI impacts commercial use in creative work, and why AI technology has triggered lawsuits over copyright infringement and data use.

Speaker:

• Stephen R. Perry, Creative Director, Bailey Brand Consulting (USA)

2:30 pm–3:30 pm
Balancing Act: The Ethical Tightrope of AI Deployment

As businesses embrace AI, a new imperative emerges—ensuring that AI is used responsibly. Ethical AI deployment is a complicated endeavor, involving complex and often industry- or firm-specific considerations with respect to bias, transparency, and societal impact. It obliges businesses to scrutinize their existing practices and adapt their existing frameworks to novel and complex AI use cases. This panel will discuss how businesses can strike a balance between innovation and ethics, and how the responsible use of AI can foster trust among stakeholders at all levels.

Moderator:

• Carys Webb, Associate, Cravath, Swaine & Moore LLP (USA)

Speakers:

• Colin Gray, Associate Professor, Indiana University Bloomington (USA)
• Daryl Lim, H. Laddie Montague Jr. Chair in Law, Penn State Dickinson Law (USA)
• JoAnn Stonier, Executive Vice President, Chief Data Officer, Mastercard (USA)

3:45 pm–4:45 pm
Bringing It Together: What the Future with AI Holds

During this session, we will conclude our conference with a look at what the future may hold. How will AI be integrated into future human activities? What kind of assistance will we get in our businesses and firms from “junior“ personnel—and will the personnel be human? During this session we will not only look to the future, but also recap what we’ve learned during the last two days and provide an actionable checklist of what participants can do to prepare.

Moderator:

• Liisa Thomas, Partner, Sheppard Mullin Richter & Hampton LLP (USA)

Speakers:

• Mike Driscoll, Senior Managing Director, Cybersecurity, FTI Consulting (USA)
• Jenna Loadman, Intellectual Property Counsel, QVC (USA)
• Nigel Swycher, Strategic Advisor, LexisNexis Intellectual Property Solutions (USA)

4:45 pm–5:00 pm
Co-Chairs’ Closing Remarks

Wednesday, March 20

Canvas & Cocktails Day
Join us at the Muse Paintbar! A social hub where friendships are forged, and memories are made. Grab a seat at the communal painting tables and engage in lively conversations with fellow artists. Sip on a selection of fine wines, craft beers, or signature cocktails, adding a touch of sophistication to your creative journey. Food and beverages are included. Transportation is not included. Additional information will be sent with venue details closer to the activity date.

Crack the Code Escape Room
Step into the heart of Manhattan and a world of fun, mystery, and horror! Crack the code and help your team escape the room. No food, beverage, or transportation is included.

Hit the Mark Archery
Join us in an introductory archery class in NYC and learn the basics of archery from certified instructors in a safe and fun environment. Practicing archery is a fantastic way to build confidence, make new friends, and, most importantly, unplug from computers/tablets/video games. Food and beverages and transportation are not included.

What’s included:

• Introductory lesson
• Equipment rental

Thursday, March 21

Mixology Masterclass
Are you eager to explore the art of modern mixology in a fun, dynamic, and engaging setting? Whether you’re a seasoned enthusiast or a curious beginner, these classes have been designed to elevate your knowledge and passion for mixology in a fun and interactive way in INTA’s HQ NYC! The price includes four specialty cocktail lessons and light snacks. Transportation is not included. Additional information will be sent with venue details closer to the activity date.

Make Your Own NYC Pie
Join this unbelievable pizza-making class with time-tested recipes and techniques. Beverages are included. Transportation is not included. Additional information will be sent with venue details closer to the activity date.