Conferences

The Business of Trade Secrets: Navigating the Challenges and Opportunities in the Ever-Changing World of AI

March 19, 2025 - March 20, 2025

New York, NY, USA

Join us in NYC!

In today’s competitive business landscape, the rise of artificial intelligence (AI) has significant implications for trade secrets. This two-day Conference will explore the role of trade secrets in maintaining a competitive advantage, the relationship between trade secrets and other forms of intellectual property, including when to opt for trade secret protection, and how effectively to enforce trade secrets globally in the ever-changing AI landscape.

As with previous New York Conferences, registrants will enjoy our Pre-Annual Meeting reception following Day One of the Conference and can network throughout the Conference through various Business Development opportunities while taking advantage of all the fantastic attractions in New York City!

Pricing

All prices listed reflect United States Dollars (USD).

Registration Category	Early Bird	Standard	Onsite
Registration Category	November 13, 2024– February 14, 2025	February 15– March 17, 2025	March 19-20, 2025
Member	$995	$1,195	$1,395
Emeritus	$595	$595	$595
Government	$595	$595	$595
Non-Profit	$595	$595	$595
University	$595	$595	$595
Professor	$275	$275	$275
Student	$125	$125	$125
Non-Member	$1,395	$1,595	$1,795

Refunds & Substitutions

We encourage you to review our Event Policies, which apply to all INTA events.

Refunds

For consideration of a refund for The Business of Trade Secrets Conference, submit your Refund Request Form to INTA Member Operations stating in detail the reason for the refund request and including copies of relevant supporting documents for the refund request.

Full refunds for the registration fee paid, minus an administration fee of US $250, will be issued for refunds requested by Tuesday, February 18, 2025, 11:59 pm (U.S. Eastern Standard Time).

A refund of 75 percent of the registration fee paid, minus a US $250 administration fee, will be issued for refunds requested between Wednesday, February 19, 2025, and Tuesday, March 4, 2025, 11:59 pm (U.S. Eastern Standard Time).

No refund requests will be accepted, and no refunds will be given beyond Wednesday, March 5, 2025, 12:00 am (U.S. Eastern Standard Time).

Substitutions

Your base registration for the 2025 Business of Trade Secrets Conference is transferable to another person affiliated with your umbrella member organization. Add-on business development activities for this Conference are transferable to any other person who is registered for the 2025 Business of Trade Secrets Conference.

To facilitate the registration substitution process, please submit your Substitution Request Form to INTA Member Operations, stating in detail the reason for the substitution and the person attending in your place. If you would like to transfer your add-on business development activity to another person, please contact INTA Member Operations.

All substitution requests must be submitted by Monday, March 17, 2025, 11:59 pm (U.S. Eastern Standard Time).

Join us for this insightful Conference to explore the dynamic relationship between trade secrets and other IP rights and to equip yourself with the tools and knowledge to navigate this complex and evolving landscape in the world of AI.

1. Intersection of Trade Secrets and Brands

2. Trade Secrets in Business Strategy

The role of trade secrets in maintaining competitive advantage
Case studies of successful trade secret management, including identifying and logging trade secrets, top tips to avoid employee inadvertent data input risks and AI models inadvertently exposing or misusing confidential information, and using technical safeguards such as encryption effectively
Best practices for protecting trade secrets within an organization, including stricter NDAs, robust access controls, employee training, AI usage policies, updated privacy policies, and regular audits

3. Litigation and Enforcement

4. Emerging Trends, Future Directions, and Finding the AI Balance

Wednesday, March 19

2:00 pm–2:10 pm

Welcome and Opening Remarks

Speaker: Elisabeth Stewart Bradley, Vice President of Innovation Law: Head of Trademarks, Copyrights, and Brand Protection, Bristol-Myers Squibb, 2025 INTA President (USA)

Conference Co-Chairs:

María González Gordon, Managing Partner, CMS Spain (Spain)
Scott Mayhew, Senior Corporate Counsel, Zoetis (USA)

2:15 pm–2:45 pm

Capsule Keynote

3:00 pm–4:00 pm

Do You Know Your Trade Secrets? Master Identification and Management!

Unlock the essential knowledge and skills needed to manage your trade secrets effectively. We’ll cover the fundamentals of trade secrets and guide you through the critical steps of identifying your organization’s valuable intellectual assets.

Learn how to develop sustainable processes for managing trade secrets, ensuring their protection and longevity within your operations. We’ll also discuss how to make informed decisions about whether to patent an intangible asset or protect it as a trade secret. Additionally, explore the lifecycle of a trade secret, including its potential evolution into a patent, and when it may lose its competitive edge.

Join us to equip yourself with practical tools and strategies to safeguard and leverage your trade secrets for long-term success!

Moderator:

Ceyda Maisami, Chief IP Counsel, HP (USA)

4:15 pm–5:15 pm

Trade Secrets, Employees and Everyone Else: Safeguarding Your Assets in a Dynamic Work Environment!

Navigate the complexities of trade secret management in today’s dynamic work environment in this engaging session. Learn to mitigate risks posed by new, current, and departing employees while promoting understanding and buy-in for trade secrets across your organization or trade secrets that you have been authorized to use by third parties.

Discover how remote work impacts trade secret protection—what changes, what remains the same, and how to adapt strategies accordingly. We’ll also extend the conversation to vendors, collaborators, and partners. Equip yourself with the insights needed to safeguard your valuable assets effectively!

Moderator: Carol Fang, Global Head of IP, Novartis (USA)

5:15 pm–5:30 pm

Co-Chair Closing Remarks

Conference Co-Chairs:

María González Gordon, Managing Partner, CMS Spain (Spain)
Scott Mayhew, Senior Corporate Counsel, Zoetis (USA)

Thursday, March 20

8:00 am–9:00 am

Badge Collection and Networking Breakfast

9:00 am–9:15 am

Welcome and Opening Remarks

Speaker: Etienne Sanz de Acedo, CEO, International Trademark Association (USA)

Conference Co-Chairs:

María González Gordon, Managing Partner, CMS Spain (Spain)
Scott Mayhew, Senior Corporate Counsel, Zoetis (USA)

9:15 am–9:45 am

Capsule Keynote

10:00 am–11:00 am

Trade Secrets, Smart NDAs, and Noncompete Covenants Unveiled: A Global Legal Landscape and Future Trends

Explore the evolving legislative frameworks surrounding trade secrets across jurisdictions. Discover key changes, including the EU AI Act’s implications for algorithm training and trade secrets. In a context of short technological cycles, learn what “reasonable” precautions mean under TRIPS for protecting confidential information, how this concept is evolving and impacts as one of the crucial factors in choosing between patents and trade secrets, and the role of NDAs and noncompete covenants to comply with this requirement. Join us to examine the edge of property and unfair competition theories in the ecosystem of privacy, transparency, and consumer law.

Moderator: Elisabeth Kasznar, Senior Partner, Kasznar Leonardos (Brazil)

11:15 am–12:15 pm

Enforcing Trade Secrets: Navigating Disputes and Evidence Gathering Strategies

Join us to explore the complexities of enforcing trade secrets and resolving disputes. We’ll discuss common violations, the practice of “forum-shopping,” and new evidence-gathering options under the EU Enforcement Directive. Learn about the multijurisdictional challenges of enforcement, effective strategies from recent cases, and how AI can enhance the discovery process.

Moderator: Christian Czychowski, Technology Contract Lawyer and Partner, NORDEMANN (Germany)

12:15 pm–1:45 pm

Networking Luncheon

2:00 pm–2:10 pm

Welcome Back Remarks

Conference Co-Chairs:

María González Gordon, Managing Partner, CMS Spain (Spain)
Scott Mayhew, Senior Corporate Counsel, Zoetis (USA)

2:15 pm–2:45 pm

Capsule Keynote

3:00 pm–4:00 pm

Safeguarding Trade Secrets in the Digital Age: Essential Cybersecurity Strategies

At a time when digital threats are constantly evolving, understanding and implementing measures to adequately safeguard trade secrets has never been more critical. Join us for an insightful session that delves into practical strategies for managing trade secrets in digital storage and remote workplaces. This session will equip you with the knowledge and strategies needed to confidently navigate the complex intersection of trade secrets and cybersecurity.

Discover how to best protect a company and its trade secrets against and following cyberattacks:

Gain insights into essential cybersecurity practices, including encryption, secure communication channels and access controls
Understand the key components of effective cybersecurity policies and the role of leadership in fostering a culture of cybersecurity
Learn how to develop an incident response plan, navigate legal obligations and recover from breaches effectively

Moderator: Kathryn-Ann Stamm, Of Counsel, Cravath, Swaine & Moore (USA)

4:15 pm–5:15 pm

AI and Trade Secrets: Navigating Challenges and Harnessing Opportunities

Explore the profound impact of artificial intelligence on trade secrets. We’ll delve into the challenges and opportunities presented by AI, including the implications of quantum computing.

Discover the unique considerations when dealing with AI-created intellectual property and how trade secrets can be generated and protected in an AI-driven landscape. Join us to understand how to navigate this evolving field and leverage AI effectively!

Moderator: Diane Fiddle, General Counsel, Qloo (USA)

5:15 pm–5:30 pm

Co-Chair Closing Remarks

Conference Co-Chairs:

María González Gordon, Managing Partner, CMS Spain (Spain)
Scott Mayhew, Senior Corporate Counsel, Zoetis (USA)

Trademark attorneys and legal professionals
IP managers and consultants
Business leaders and entrepreneurs
Compliance and risk management professionals

Gain a deeper understanding of trade secrets and their importance in business strategy.
Learn from leading experts in the field of IP law.
Network with peers and industry leaders.
Stay updated on the latest trends and legal developments.
Enhance your skills and knowledge to better protect your client’s trade secrets.

Convene at One Liberty Plaza
Cortlandt Street, between Church Street and Broadway
New York, New York 10006

Hotel Accommodations
New York City offers many choices for accommodations—please secure your own accommodations in advance of the Conference. INTA does not have a hotel block for this Conference.

Co-Chairs

María González Gordon

Managing Partner

CMS Spain

Spain

Scott Mayhew

Senior Corporate Counsel

Zoetis

USA

Project Team

Christian Czychowski

Technology Contract Lawyer and Partner

NORDEMANN

Germany

Carol Fang

Global Head of IP

Novartis

USA

Diane Fiddle

General Counsel

Qloo

USA

Elisabeth Kasznar

Senior Partner

Kasznar Leonardos

Brazil

Ceyda Maisami

Chief IP Counsel

HP

USA

Kathryn-Ann Stamm

Of Counsel

Cravath, Swaine & Moore

USA

Contact us to learn more about sponsorship opportunities.