Conferences

The Business of Trade Secrets: Navigating the Challenges and Opportunities in the Ever-Changing World of AI

March 19, 2025 - March 20, 2025

New York, NY, USA

Organizations Registered

Join us in NYC!

In today’s competitive business landscape, the rise of artificial intelligence (AI) has significant implications for trade secrets. This two-day Conference will explore the role of trade secrets in maintaining a competitive advantage, the relationship between trade secrets and other forms of intellectual property, including when to opt for trade secret protection, and how effectively to enforce trade secrets globally in the ever-changing AI landscape.

As with previous New York Conferences, registrants will enjoy our Pre-Annual Meeting reception following Day One of the Conference and can network throughout the Conference through various Business Development opportunities while taking advantage of all the fantastic attractions in New York City!

Integrating Intellectual Property, Finance, and Valuation Workshop

On March 19, from 8:00 am-12:00 pm, at the same location as the Business of Trade Secrets Conference, join us for the New York iteration of a global workshop series, Integrating Intellectual Property, Finance, and Valuation, on the financial implications of IP and its strategic importance in business. The workshop will focus on intangible assets and their relevance to private investors, venture capitalists (VCs), and financial institutions, with special focus being placed on the valuation of trade secrets. Registration for the workshop is free, and separate from The Business of Trade Secrets. To register, click here.

Pricing

All prices listed reflect United States Dollars (USD).

Registration Category	Early Bird	Standard	Onsite
Registration Category	November 13, 2024– February 14, 2025	February 15– March 17, 2025	March 19-20, 2025
Member	$995	$1,195	$1,395
Emeritus	$595	$595	$595
Government	$595	$595	$595
Non-Profit	$595	$595	$595
University	$595	$595	$595
Professor	$275	$275	$275
Student	$125	$125	$125
Non-Member	$1,395	$1,595	$1,795

Refunds & Substitutions

We encourage you to review our Event Policies, which apply to all INTA events.

Refunds

For consideration of a refund for The Business of Trade Secrets Conference, submit your Refund Request Form to INTA Member Operations stating in detail the reason for the refund request and including copies of relevant supporting documents for the refund request.

Full refunds for the registration fee paid, minus an administration fee of US $250, will be issued for refunds requested by Tuesday, February 18, 2025, 11:59 pm (U.S. Eastern Standard Time).

A refund of 75 percent of the registration fee paid, minus a US $250 administration fee, will be issued for refunds requested between Wednesday, February 19, 2025, and Tuesday, March 4, 2025, 11:59 pm (U.S. Eastern Standard Time).

No refund requests will be accepted, and no refunds will be given beyond Wednesday, March 5, 2025, 12:00 am (U.S. Eastern Standard Time).

Substitutions

Your base registration for the 2025 Business of Trade Secrets Conference is transferable to another person affiliated with your umbrella member organization. Add-on business development activities for this Conference are transferable to any other person who is registered for the 2025 Business of Trade Secrets Conference.

To facilitate the registration substitution process, please submit your Substitution Request Form to INTA Member Operations, stating in detail the reason for the substitution and the person attending in your place. If you would like to transfer your add-on business development activity to another person, please contact INTA Member Operations.

All substitution requests must be submitted by Monday, March 17, 2025, 11:59 pm (U.S. Eastern Standard Time).

Join us for this insightful Conference to explore the dynamic relationship between trade secrets and other IP rights and to equip yourself with the tools and knowledge to navigate this complex and evolving landscape in the world of AI.

1. Intersection of Trade Secrets and Brands

2. Trade Secrets in Business Strategy

The role of trade secrets in maintaining competitive advantage
Case studies of successful trade secret management, including identifying and logging trade secrets, top tips to avoid employee inadvertent data input risks and AI models inadvertently exposing or misusing confidential information, and using technical safeguards such as encryption effectively
Best practices for protecting trade secrets within an organization, including stricter NDAs, robust access controls, employee training, AI usage policies, updated privacy policies, and regular audits

3. Litigation and Enforcement

4. Emerging Trends, Future Directions, and Finding the AI Balance

Wednesday, March 19

10:00 am–5:00 pm

Badge Collection

2:00 pm–2:10 pm

Welcome and Opening Remarks

Speaker: Elisabeth Stewart Bradley, Vice President of Innovation Law: Head of Trademarks, Copyrights, and Brand Protection, Bristol-Myers Squibb, 2025 INTA President (USA)

Conference Co-Chairs:

María González Gordon, Managing Partner, CMS Spain (Spain)
Scott Mayhew, Senior Corporate Counsel, Zoetis (USA)

2:15 pm–2:45 pm

Capsule Keynote

Jon Iwata is Practice Leader of the Yale Program on Stakeholder Innovation and Management at Yale School of Management, where he is an Executive Fellow and Lecturer. The program, established in 2022, was founded based on the work Jon and his collaborators led exploring stakeholder capitalism’s impact on leadership.

Jon is also Founding Executive Director of the Data & Trust Alliance, a not for-profit organization formed in 2020 by CEOs of leading corporations to develop and adopt responsible data and AI practices. It has produced algorithmic anti-bias safeguards for workforce practices, as well as the first cross-industry data provenance standards to bring transparency to how, when and where data is collected or generated.

Speaker: Jon Iwata, Executive Fellow and Lecturer, Yale School of Management (USA)

3:00 pm–4:00 pm

Do You Know Your Trade Secrets? Master Identification and Management!

Unlock the essential knowledge and skills needed to manage your trade secrets effectively. We’ll cover the fundamentals of trade secrets and guide you through the critical steps of identifying your organization’s valuable intellectual assets.

Learn how to develop sustainable processes for managing trade secrets, ensuring their protection and longevity within your operations. We’ll also discuss how to make informed decisions about whether to patent an intangible asset or protect it as a trade secret. Additionally, explore the lifecycle of a trade secret, including its potential evolution into a patent, and when it may lose its competitive edge.

Join us to equip yourself with practical tools and strategies to safeguard and leverage your trade secrets for long-term success!

Moderator:

Ceyda Maisami, Chief IP Counsel, Hewlett-Packard (USA)

4:15 pm–5:15 pm

Trade Secrets, Employees and Everyone Else: Safeguarding Your Assets in a Dynamic Work Environment!

Navigate the complexities of trade secret management in today’s dynamic work environment in this engaging session. Learn to mitigate risks posed by new, current, and departing employees while promoting understanding and buy-in for trade secrets across your organization or trade secrets that you have been authorized to use by third parties.

Discover how remote work impacts trade secret protection—what changes, what remains the same, and how to adapt strategies accordingly. We’ll also extend the conversation to vendors, collaborators, and partners. Equip yourself with the insights needed to safeguard your valuable assets effectively!

Moderator: Carol Fang, Global Head of IP, Novartis (USA)

Speakers:

Amanda Betman, Executive Director of Investigations/Employment Law, Novartis (USA)
Steve Mann, Partner, Baker Botts (USA)
Cooper Spinelli, Partner, Morrison Foerster (USA)

5:15 pm–5:30 pm

Co-Chair Closing Remarks

Conference Co-Chairs:

María González Gordon, Managing Partner, CMS Spain (Spain)
Scott Mayhew, Senior Corporate Counsel, Zoetis (USA)

6:00 pm–8:00 pm

Pre-Annual Meeting Reception

Join us at the Pre-Annual Meeting Reception!

Please note that Conference registration is required for admittance. Additionally, members in the New York, New Jersey, and Connecticut area, along with INTA Board members, are also eligible to attend.

Pre-registration is required.

Thursday, March 20

8:00 am–5:00 pm

Badge Collection

8:00 am–9:00 am

Networking Breakfast

9:00 am–9:15 am

Welcome and Opening Remarks

Speaker: Etienne Sanz de Acedo, CEO, International Trademark Association (USA)

Conference Co-Chairs:

María González Gordon, Managing Partner, CMS Spain (Spain)
Scott Mayhew, Senior Corporate Counsel, Zoetis (USA)

9:15 am–9:45 am

Capsule Keynote | Trailblazers in Trade Secrets: Women Leading the Way

Join us for an inspiring panel discussion featuring successful women who are making waves in the field of intellectual property law, specifically focusing on trade secrets. These trailblazers will share their unique experiences, challenges, and triumphs in protecting and leveraging trade secrets to drive innovation and competitive advantage. This special session celebrates the fifth anniversary of INTA’s The Women’s LeadershIP Initiative. Don’t miss this opportunity to hear from the leading voices in trade secrets law and be inspired by their stories of resilience, leadership, and success.

Moderator:

Ayala Deutsch, Executive Vice President & Deputy General Counsel, NBA Properties (USA)

Speakers:

Victoria Cundiff, Trade Secret and Intellectual Property Strategist and Teacher (USA)
Catherine Mateu, Partner, Armengaud Guerlain (France)

10:00 am–11:00 am

Trade Secrets, Smart NDAs, and Noncompete Covenants Unveiled: A Global Legal Landscape and Future Trends

Explore the evolving legislative frameworks surrounding trade secrets across jurisdictions. Discover key changes, including the EU AI Act’s and the EU Data Act’s implications for algorithm training, compulsory licenses for critical trial data, and trade secrets. In a context of short technological cycles, learn what “reasonable” precautions mean under TRIPS for protecting confidential information, how this concept is evolving and impacts as one of the crucial factors in choosing between patents and trade secrets, and the role of NDAs and noncompete covenants to comply with this requirement. Join us to examine the edge of property and unfair competition theories in the ecosystem of privacy, transparency, and consumer law.

Moderator: Elisabeth Kasznar, Senior Partner, Kasznar Leonardos (Brazil)

Speakers:

María González Gordon, Managing Partner, CMS Spain (Spain)
James Pooley, Trade Secret Litigator, Advisor, and Expert, James Pooley PLC (USA)
Roberto Valenti, Partner, DLA Piper (Italy)

11:15 am–12:15 pm

Enforcing Trade Secrets: Navigating Disputes and Evidence Gathering Strategies

Join us to explore the complexities of enforcing trade secrets and resolving disputes. We’ll discuss common violations, the practice of “forum-shopping,” and new evidence-gathering options under the EU Enforcement Directive. Learn about the multijurisdictional challenges of enforcement, effective strategies from recent cases, and how AI can enhance the discovery process.

Moderator: Christian Czychowski, Technology Contract Lawyer and Partner, NORDEMANN (Germany)

Speakers:

Jordan Grotzinger, Co-Chair, Greenberg Traurig (USA)
Sam Li, Partner, Wanhuida (China)

12:15 pm–1:45 pm

Networking Luncheon

2:00 pm–2:10 pm

Welcome Back Remarks

Conference Co-Chairs:

María González Gordon, Managing Partner, CMS Spain (Spain)
Scott Mayhew, Senior Corporate Counsel, Zoetis (USA)

3:00 pm–4:00 pm

Safeguarding Trade Secrets in the Digital Age: Essential Cybersecurity Strategies

At a time when digital threats are constantly evolving, understanding and implementing measures to adequately safeguard trade secrets has never been more critical. Join us for an insightful session that delves into practical strategies for managing trade secrets in digital storage and remote workplaces. This session will equip you with the knowledge and strategies needed to confidently navigate the complex intersection of trade secrets and cybersecurity.

Discover how to best protect a company and its trade secrets against and following cyberattacks:

Gain insights into essential cybersecurity practices, including encryption, secure communication channels and access controls
Understand the key components of effective cybersecurity policies and the role of leadership in fostering a culture of cybersecurity
Learn how to develop an incident response plan, navigate legal obligations and recover from breaches effectively

Moderator: Kathryn-Ann Stamm, Of Counsel, Cravath, Swaine & Moore (USA)

Speakers:

Cuyler Robinson, Vice President, Charles River Associates (USA)
Raj Sachdev, Assistant Facilitator, Cornell Law (USA)
Ian Smith, General Counsel, Pirate Ship (USA)

4:15 pm–5:15 pm

AI and Trade Secrets: Navigating Challenges and Harnessing Opportunities

Everything from science to finance to art has transformed through the advent of artificial intelligence. The journey has just begun as technological developments are being translated into real-world applications resulting in new regulations and a major shift in the way individuals and businesses look at the future. We are at a pivotal moment in society, with AI creating transformative opportunities and challenges that necessitate responsible, creative and mindful development, ethical considerations, global cooperation, and competition.

This session will explore the profound impact of artificial intelligence on trade secrets, including both the protection and development of trade secrets using AI. We will delve into the challenges and opportunities to answer questions including:

Do you know how your suppliers and providers use AI?
Do you know how employees use AI? If you have policies in place, how do you know they’re being followed?
How do you manage the protection and development of trade secrets with DeepSeek now at the forefront and many more advanced AI capabilities to come in the future?

Join us as top technology consultants guide you on how to plan for the future.

Moderator: Diane Fiddle, General Counsel, Qloo (USA)

Speakers:

Evan Gourvitz, Counsel of Intellectual Property Litigation, Ropes & Gray (USA)
Michael Manske, Director of Cybersecurity Consulting, West Monroe Partners (USA)
Jill Smith, SKG (USA)

5:15 pm–5:30 pm

Co-Chair Closing Remarks

Conference Co-Chairs:

María González Gordon, Managing Partner, CMS Spain (Spain)
Scott Mayhew, Senior Corporate Counsel, Zoetis (USA)

Trademark attorneys and legal professionals
IP managers and consultants
Business leaders and entrepreneurs
Compliance and risk management professionals

Gain a deeper understanding of trade secrets and their importance in business strategy.
Learn from leading experts in the field of IP law.
Network with peers and industry leaders.
Stay updated on the latest trends and legal developments.
Enhance your skills and knowledge to better protect your client’s trade secrets.

Convene at One Liberty Plaza
Cortlandt Street, between Church Street and Broadway
New York, New York 10006

Hotel Accommodations
New York City offers many choices for accommodations—please secure your own accommodations in advance of the Conference. INTA does not have a hotel block for this Conference.

Co-Chairs

María González Gordon

Managing Partner

CMS Spain

Spain

Scott Mayhew

Senior Corporate Counsel

Zoetis

USA

Project Team

Christian Czychowski

Technology Contract Lawyer and Partner

NORDEMANN

Germany

Carol Fang

Global Head of IP

Novartis

USA

Diane Fiddle

General Counsel

Qloo

USA

Elisabeth Kasznar

Senior Partner

Kasznar Leonardos

Brazil

Ceyda Maisami

Chief IP Counsel

Hewlett-Packard

USA

Kathryn-Ann Stamm

Of Counsel

Cravath, Swaine & Moore

USA

Contact us to learn more about sponsorship opportunities.