INTA Engages Chilean Industry, Government, and Business - International Trademark Association

INTA’s Latin America and the Caribbean Office in recent weeks held sessions on INTA’s study of Gen Z’s view on brands and counterfeits, artificial intelligence (AI) and intellectual property (IP), and IP protection for small businesses.

Gen Z Insights: Brands and Counterfeit Products Study

José Luis Londoño, Chief Representative Officer, and Agustina Davis, Associate, for INTA’s Latin America and the Caribbean Office, attended a virtual meeting at the Illicit Trade Observatory of the Chilean Chamber of Commerce Services and Tourism (Chamber of Commerce) on November 26.

Ricardo Mewes, President of the Illicit Trade Observatory, welcomed the meeting attendees, who included representatives of public and private sector authorities.

Mr. Londoño shared the main results of INTA’s Gen Z Insights: Brands and Counterfeit Products study, noting that the findings offer a better understanding of Gen Z in terms of their attitudes and relationship with brands.

Bernardita Silva, Manager of Studies at the Chamber of Commerce, presented on the evolution of e-commerce informality in Chile in the past year.

Finally, Veronica Perez, Vice President of the Illicit Trade Observatory, shared the Observatory’s workplan for 2021, which is focused on educational activities related to IP and counterfeiting, and studies on illicit traffic, e-commerce, and free trade zones. She issued a call for comments on the workplan.

Webinars on IP and AI

INTA’s Latin America and the Caribbean Office, together with the Universidad Central de Chile and the Chilean National Institute of Industrial Property (INAPI), co-hosted three webinars under the title “Future Challenges to Artificial Intelligence: A Look from the Intellectual Property Perspective.”

During the first session, on October 28, Mr. Londoño moderated a panel on AI and trademarks. The panel had four speakers: INTA member Alejandra Valdez (Valdez Albizu, Dominican Republic) talked about AI and the development of trademarks; INTA member Fabricio Tkaczyk (P&T IP, Argentina) discussed trademarks and blockchain; and Alejandra Salazar from INAPI and Claudio Perez from the Universidad de Chile shared the experience of developing and using an AI tool to assist in searching logo trademarks.

The second webinar, on November 4, was dedicated to copyright and patents. Panelists included representatives of the Chilean Intellectual Property Association, the Chilean Ministry of Science and Technology, non-profit association Derechos Digitales, the European Union Intellectual Property Office, and the World Intellectual Property Organization.

The third webinar, held on November 11, included a discussion on ethical, social, and regulatory considerations related to AI.

The three webinars are available on YouTube:

IP Challenges for Non-Profit Organizations and Small Businesses

In an ongoing collaboration, INTA and Fundación Pro Bono Chile co-hosted the remaining two of five Instagram Live sessions in which INTA members discussed topics related to IP and small businesses.

The fourth conversation, which took place on October 14, focused on domain names and websites, and was led by Constanza Alvial of Fundación Pro Bono . During the session, INTA member Eduardo Lobos (Sargent & Krahn, Chile) explained how to register a domain name, how much it costs, and how domain names are different from trademarks and other IP rights. He answered questions about the difference between a local registrar like NIC Chile that only registers domain names in the .cl domain and other registrars that register names under generic top-level domains such as .com or .org. There were also questions about the use of images and other protected works taken from websites with the frequently asked question: “Do I require authorization?”

The session allowed participants to see that it is possible to register a domain name in a fast, easy, and inexpensive way. But it also explained the possibility of infringing an IP right through the registration of a domain name and that one could face an arbitration procedure to keep it.

The last of the five Instagram Live sessions, on October 28, discussed IP infringement and was moderated again by Ms. Alvial. It featured INTA member Josefina Mora (Porzio Rios Garcia, Chile), who focused mainly on trademark and copyright infringement and how people often unknowingly infringe these rights.

The recorded Instagram Live session videos are accessible here:

INTA’s Latin America and the Caribbean Representative Office, based in Santiago, Chile, represents the Association’s 649 members across the region. Working in collaboration with staff at INTA’s headquarters in New York City, the Latin America and the Caribbean Representative Office leads the Association’s policy, membership, marketing, and communications initiatives throughout this region. To learn more about INTA’s activities in Latin America and the Caribbean, please contact us.

Although every effort has been made to verify the accuracy of this article, readers are urged to check independently on matters of specific concern or interest.