Opening Ceremonies and Keynote

Speakers:
Etienne Sanz de Acedo, International Trademark Association (INTA) (USA)
Ayala Deutsch, NBA Properties, Inc. (USA) (2020 INTA President)

Co-Chairs:
Elisabeth Bradley, Bristol-Myers Squibb Company (USA)
Jo-Ann See, Amica Law LLC (Singapore)

Fireside Chat with Duncan Wardle

Join Ayala Deutsch, INTA’s 2020 President, as she and keynote speaker, Duncan Wardle, further explore the issue of “Innovation in Times of Crisis.” Duncan will answer questions and provide further insights into this timely topic.

The Good Business of Sustainable Brands

Sustainability has a broad meaning in the business context. Consumers are looking behind the products when making their purchase and loyalty decisions. Join the conversation as we examine the changing landscape for brands and their messages and explore:

• Trademarks and brands as more than just “source identifiers”
• A chance for brands to show their commitment to the “triple bottom line” principle
• Brand commitment to corporate social responsibility (CSR) as a two-way benefit—brand value is proven to react positively to CSR involvement
• The cross-roads between CSR and IP rights and what IP lawyers should know about it

Moderator: Jessica Murray, Toms Shoes Inc. (USA)

Speakers:
Simon McCalla, Sedex (United Kingdom)
Luciana Villa Nova Silva, Natura Cosmeticos S.A. (Brazil)
Robert Tadlock, Patagonia, Inc. (USA)

Track: Commercialization of Brands/Brand Value

Branding in the Age of Social Media and the Impact of Consumer Brand Empowerment
(All Levels)

The age of social media has completely shifted the brand-consumer dynamic. No longer mere subjects to a brand’s marketing message, consumers now hold the ability to virally share resonating content or flip a campaign on its head in an instant. Brand owners must learn how to tap into the power of consumers in the digital world to effectively communicate their message and establish cultural relevance.

Panelists will provide insight on these concepts and address the following questions:

• What is consumer empowerment in the context of social media?
• How does consumer empowerment work?
•  How does consumer empowerment influence brand attitudes of other consumers?
•  Has social media made brands more or less significant?
•  What can brand owners do to increase cultural relevance in the age of crowd-culture?

Moderator: Lorenzo Litta, BrandIT GmbH (Switzerland)

Speakers:
Alexander Bayer, Pinsent Masons LLP (Germany) 
Lauren Dienes-Middlen, World Wrestling Entertainment, Inc. (USA) 

Tracks: In-House Practice and Strategy and Managing Your Brands in Times of Crisis

Fake Stores: The Growing Trend in Counterfeiting and How to Combat It
(Advanced)

This session will explore the unique trend of fake stores, which goes beyond counterfeited and infringed products to mimicking the full consumer experience that a brand represents—from employee apparel to store layout and trade dress. Fake stores impact brands in a wide variety of industries from consumer electronics to fashion/athletic wear to restaurants and hotels. The problem extends beyond brick-and-mortar to the online environment and is exacerbated by social media and online maps and review services.

This panel will provide an overview of the issues across multiple jurisdictions and will explore:

• What types of fake stores are out there and where they are most prevalent or harmful
• What enforcement best practices are
• How to get law enforcement and government to pay attention
• What the differences are across jurisdictions
• What enforcement regimes exist in China and elsewhere
• How we can educate consumers
• How fake stores impact brand equity and valuation and how we can raise the profile of this issue internally
• How we can creatively combat the problem

Moderator: Erika Yawger, Apple Inc. (USA)

Speakers:
Sisi Liang, Wanhuida Intellectual Property (China)
Heather Stutz, Starbucks Coffee Company (USA)
Lisa Willis, Chapter 4 Corp. (USA)

Track: Anticounterfeiting/Brand Protection

Getting a Seat at the C-Suite Table (Advanced)

Seasoned attorneys at the intersection of law, policy, and business will offer practical advice to help you advance your career and secure your seat at the table.

Speakers will discuss the following:

• Understanding and driving the evolution of business strategy and staying relevant, focusing on:
  • Strategic agility
  • Political savvy
  • Approachability
• The big role that Legal plays in connecting the dots among divisions and understanding the industry shift, while not relying on “this is the way we always have done it”
• The intersection of technology, privacy, security, and data that has brought Legal to the table with the operating business units
• International business perspectives—best practices on translation, culture, and other issues
• Understanding strategic growth and the CFO’s perspective
• Working with and managing outside counsel—their role and the C-suites’ view of their role in the above strategies

Moderator: Melissa Rotunno, Blue Cross and Blue Shield Association (USA)

Speakers:
Christopher Chan, Lazada and RedMart (Singapore)
Jennifer Hamilton, Diageo North America, Inc. (USA)
Raymond Millien, Volvo Trademark Holding AB (Sweden)
Kenneth Ng, Davies Collison Cave Pty Ltd (USA)

Tracks: In-House Practice and Strategy and Professional Advancement

Capsule Keynote: Presenting Yourself in a Virtual World: How to Form the Right Impression from Your Computer

In our primarily remote era, we must adjust our usual communications style in order to succeed―whether speaking to a judge, a job interviewer, or a client. In this session, you’ll learn how to structure your virtual presentations to retain attention, modify your body language to meet the medium, and set up your technology and physical background to forge a strong impression. You will also be able to implement these highly practical tips during the Annual Meeting.

Presented by Brad Phillips, Throughline Group, LLC (USA)

The Women’s LeadershIP Initiative Workshop―Advancing Women’s Leadership: Women and Men Working Together to Effect Change (Option 1)

This workshop is being offered three times. The workshops are not a series and each one will cover the same discussion topics.

Limited attendance.

While we have seen some improvement in recent years, the number of women in senior positions in our profession—even in the trademark field—remains low, promotion rates for women lag behind those for men, and pay gaps between men and women widen as they advance in their careers. Does everyone see the problem this way? And do we all agree on a solution?

A recent study asked men and women what the biggest challenges are to women’s career advancement. The number one reason identified by men was that there are too few qualified women in the pipeline, while the number one reason identified by women is that they are judged by different standards from men. While seven percent of men believe that women are less likely to be promoted to first-level manager roles, 19 percent of women believe that is the case.

This workshop, offered in the context of The Women’s LeadershIP Initiative, INTA’s new project to champion and advance women’s leadership in the IP field, will bring together women and men to discuss current realities and to learn ways to support each other as they communicate and collaborate more effectively.

Walk away with some fundamental building blocks to enable women and men to cooperate in eliminating the inequities of women’s representation in senior leadership roles including developing winning strategies for: 1) Sponsorship and Strategic Alliances; 2) Self-Advocacy; 3) Networking; and 4) Leadership and Executive Presence. Participants will leave this workshop, armed with feedback and inspiration, to develop the skill sets they need to improve the performance and success of women as well as men—and their organizations as a whole.

Facilitated by Debbie Epstein Henry, Consultant, Best Selling Author, and Public Speaker (USA)

Track: Diversity and Inclusion

Sponsored by: Computer Packages Inc. (CPI)

Town Hall: IP Practice of the Future—A View from Intellectual Property Offices (IPOs), In-House, and Law Firm Leaders (Option 1)

In 2019, INTA began a think tank initiative based upon the simple question: “What might the IP practice of the future look like?”

We formed three Think Tank Teams: IPOs, In-House Practitioners, and Law Firms, and asked each group to look at the current practice and predict the future. Each group prepared an independent, proactive, and thought-provoking report.

Join leaders who worked on one of the Think Tank teams as they share their findings—what surprised them and what they propose we do to prepare for the future—and uncover common trends across all three segments, while also highlighting divergent views based on technology adoption, resource management, and prioritization.

After the presentation of key findings from the reports, you will have a chance to ask questions of the panelists as well as other participants in the Think Tank project.

This Town Hall is being offered two times. The IP Practice of the Future Town Halls are not a series and each one will cover the same discussion topics.

Moderator: Ayala Deutsch, NBA Properties, Inc. (USA) (2020 INTA President)

Speakers:

In-House Practice of the Future Think Tank:
Jayne McClelland, Sygenta Crop Protection AG (Switzerland)
Ronald van Tuijl, JT International S.A (Switzerland)

Intellectual Property Office (IPO) of the Future Think Tank:
David Kappos, Cravath, Swaine & Moore (USA) (Former Under Secretary of Commerce and Director of the United States Patent and Trademark Office (USPTO))
Jose Luis Londono, International Trademark Association (INTA)(Chile)

Law Firm Practice of the Future Think Tank:
Maximilian Kinkeldey, Grunecker (Germany)
Peter Sloane, Leason Ellis LLP (USA)

Track: Innovation and the Future of IP

Annual Review of Leading Case Law in the European Union

In this session, intended for a global audience, speakers from Europe will provide a wide-ranging and concise analysis of recent key decisions that have shaped European trademark law.

Speakers:
Tom Daniel Scourfield, CMS (United Kingdom)
Jordi Güell, Güell IP (Spain)
Martin Viefhues, JONAS Rechtsanwaltsgesellschaft mbH (Germany)

Track: Around the World—Regional Updates

Capsule Keynote: Diversity & Inclusion

The diversity, equity and inclusion (DEI) landscape continues to evolve in our changing world. As Edelman’s Global Chief Diversity & Inclusion Officer, Trisch Smith oversees DEI, including planning and development, training, diversity recruitment, external partnerships, and overall strategic engagement to ensure Edelman’s workforce reflects the increasingly diverse marketplace. Join her as she brings this important area to life in a concrete way and gives us tangible takeaways that we can put into action in our own organizations.

Presented by Trisch Smith, Edelman (USA)

Track: Diversity and Inclusion

Say What? Best Practices for Baby Boomers to Millennials for Legal and Corporate Communications
Intermediate

This session will cover differences in communicating with clients from both in-house and outside counsel perspectives, including:

• Issues raised by communicating in different media (live, video, email, text, chat, letter, PowerPoint, etc.) and suggested best practices
• Discussion of suggested best ways to communicate different types of legal advice

Moderator: Rafa Gutiérrez, Uber Technologies, Inc. (USA)

Speakers:
Megan Bannigan, Debevoise & Plimpton LLC (USA)
Jessica Elliott Cardon, Parlux Holdings, Inc. (USA)
Crystal Prais, Fenwick & West LLC (USA)

Tracks: In-House Practice and Strategy and Professional Advancement

Licensing in Crisis: What Are Brands Doing Now with Existing and Future License Relationships 

Licensing practitioners and industry insiders will engage in a practical business discussion about the brand licensor-licensee relationship during and after the COVID-19 crisis. You will learn about how the licensing relationship is changing, how parties are adapting to the current pandemic and preparing for the future, how parties are making compromises and accommodating each other to solve compliance issues and cash flow problems, and how brand owners and their licensees are identifying opportunities and avoiding risks for the future.

Moderator: Marc A. Lieberstein, Kilpatrick Townsend & Stockton (USA)

Speakers:
Joseph Conklin, Coty, Inc. (USA)
Louis Drogin, Brandgenuity LLC (USA)
Adina Avery-Grossman. Brandgenuity LLC (USA)

Tracks: Commercialization of Brands/Brand Value and Managing Your Brands in Times of Crisis

Design Law: Complementing Anticounterfeiting and Brand Protection Strategies
Intermediate

Design rights are increasingly important for brands looking to build a well-rounded and effective anti-counterfeiting/brand protection program. A common infringement tactic to avoid takedown or seizure is to remove references to a brand’s trademarks but continue to sell counterfeit or identical-looking goods, especially in connection with online sales. Consumers can be as confused by design-infringing “knockoffs” as by direct counterfeits. Design rights help to bridge the IP gap.

This panel will consider:

• How are design rights used in anti-counterfeiting/brand protection strategies and enforcement?
• What are some best practice case studies for using design rights to stop counterfeiters?
• How can brands with a wide variety of product lines and limited budgets best build the most effective design rights portfolio?
• What are the pros and cons of using design rights in enforcement?
• How are design rights used in online enforcement? And what platforms are allowing removals based on design rights?
• What is the current state of design protection globally? What are some top jurisdictions where design can be used to your advantage? What jurisdictions need improvement?
• Regional comparisons of the relevant laws (Europe, the United States, Australia, and Asia Pacific)

Moderator: Simon Clark, Bristows (United Kingdom)

Speakers:
Heike Bhonsle, Crocs, Inc. (USA)
Laurence Morel-Chevillet, BVLGARI (Italy)
Robert Sterner, Audi AG (Germany)

Tracks: Anticounterfeiting/ Brand Protection and Related Rights

Preventing Number Nightmares: An Overview of Financial Issues and Concepts Facing Brand Owners
Intermediate or Advanced

This session will focus on financial and accounting related topics that arise during business transactions, litigation, and in-house practice involving trademarks. Experienced practitioners will cover a broad range of topics through use of real-world examples to address questions such as:

• What are some common challenges or obstacles regarding financial issues that trademark practitioners encounter during litigation? Transactions? Operations?
• What are some key financial terms and concepts that all trademark practitioners should know?
• How do you “talk the talk” with finance to build the right team and intellectual property program for your company? How do you use numbers to tell your best story?
• Has the Covid-19 pandemic changed your practice and/or decision-making regarding financial issues? If so, are the changes expected to be temporary or permanent?
• How can you best manage the development, protection, and enforcement of brands given budget pressures and other challenges facing corporations and in-house practitioners?
• How are trademark values determined for tax or financial reporting purposes and how do you reconcile those values relative to other assets and total company value?
• What are the types of financial information and documents that are often utilized in determining monetary relief in connection with litigation involving trademark disputes or determining trademark values for tax or financial reporting purposes? Are there differences based on the context, jurisdiction, or region?
• What are some best practices for negotiating licensing or other deal terms?

Moderator: Brian M. Daniel, Charles River Associates (USA)

Speakers:
Lanning Bryer, Ladas & Parry LLP (USA)
Monique Cheng Joe, NBCUniversal Media, LLC (USA)
Mark Owen, Taylor Wessing (United Kingdom)

Tracks: Commercialization of Brands/Brand Value and In-House Practice and Strategy

Capsule Keynote: Key Issues Affecting Brands: A View from the USPTO

Join Andrei Iancu, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO), as he shares his insights and experiences on key issues affecting brands in an interview with Co-Chair,2020 Annual Meeting, Elisabeth Bradley.

Track: Around the World—Regional Updates

TM5 User-Group Meeting

This session is for users of any of the TM5 offices, or anyone who’s interested in learning more about these offices. TM5 is a multilateral cooperation forum of the five largest trademark offices in the world: the China National Intellectual Property Administration (CNIPA), the European Union Intellectual Property Office (EUIPO), the Japan Patent Office (JPO), the Korean Intellectual Property Office (KIPO), and the United States Patent and Trademark Office (USPTO).

Limited Attendance

The Women’s LeadershIP Initiative Workshop―Advancing Women’s Leadership: Women and Men Working Together to Effect Change (Option 1)

This workshop is being offered three times. The workshops are not a series and each one will cover the same discussion topics.

Limited attendance.

While we have seen some improvement in recent years, the number of women in senior positions in our profession—even in the trademark field—remains low, promotion rates for women lag behind those for men, and pay gaps between men and women widen as they advance in their careers. Does everyone see the problem this way? And do we all agree on a solution?

A recent study asked men and women what the biggest challenges are to women’s career advancement. The number one reason identified by men was that there are too few qualified women in the pipeline, while the number one reason identified by women is that they are judged by different standards from men. While seven percent of men believe that women are less likely to be promoted to first-level manager roles, 19 percent of women believe that is the case.

This workshop, offered in the context of The Women’s LeadershIP Initiative, INTA’s new project to champion and advance women’s leadership in the IP field, will bring together women and men to discuss current realities and to learn ways to support each other as they communicate and collaborate more effectively.

Walk away with some fundamental building blocks to enable women and men to cooperate in eliminating the inequities of women’s representation in senior leadership roles including developing winning strategies for: 1) Sponsorship and Strategic Alliances; 2) Self-Advocacy; 3) Networking; and 4) Leadership and Executive Presence. Participants will leave this workshop, armed with feedback and inspiration, to develop the skill sets they need to improve the performance and success of women as well as men—and their organizations as a whole.

Facilitated by Debbie Epstein Henry, Consultant, Best Selling Author, and Public Speaker (USA)

Track: Diversity and Inclusion

Sponsored by: Computer Packages Inc. (CPI)

Trademark Administrators Best Practices Idea Exchange

Join INTA’s Trademark Administrators Committee as it hosts a moderated and lively interactive virtual session for Trademark Administrators. This session is designed as an informal presentation session with break-out rooms to discuss various best practices and career development topics such as “dealing with same day deadlines” and “mindfulness and wellness.” The goal of the session is to encourage attendees to have exciting discussions, share and learn best practices, and ultimately exchange knowledge. There will also be a chance to network virtually with peers and colleagues.

Limited Attendance

Sponsored by:
Anaqua
Bufete Mejia & Asociados
Janak Bhandari & Associates        
Nordemann Czychowski & Partner
Prawiranegara 
Zacarias & Fernandez 

In-House Practitioners Idea Exchange: Staying Afloat When Waves Rock Your Boat

In-House Only. Limited Attendance

We aren’t yet all the way through 2020, but what a year it’s been. We have all felt some significant changes in our working and even personal lives. As in-house brand practitioners, we have seen some businesses boom and others bust. We have seen or experienced the impact of remote working, layoffs, salary cuts, and budget reductions. How are we managing when the lines between work and personal lives start to blur? How do we keep our teams motivated when face-to-face interactions are limited? What resources or technology is out there to help?

In this Idea Exchange, we will discuss how the events of 2020 have affected the day-to-day lives of in-house brand practitioners. Share your own experiences and hear how others have adapted, changed, and pivoted to continue moving forward while staying connected and keeping the boat afloat in the face of tremendous upheaval.

Track: In-House Practice and Strategy

The Bias Challenge Workshop

Join Vonnetta L. West, founder and CEO of Go West Consulting LLC, in an introspective and retrospective workshop focused on revealing, challenging, and removing biases within individuals and organizations. This is a bias obstacle course.

Limited Attendance

Track: Diversity and Inclusion

Town Hall: Inclusion—A Must Have for Brands and Brand Legal Professionals

Truth be told, society is not getting a passing grade on diversity and inclusion, and the brand legal community is no exception. We see the low numbers for women in leadership positions, and even lower numbers for persons of color. We talk about the need for diversity and inclusion, but do we embrace diversity in all of its facets?

Listen in as we hear the personal journeys of our colleagues and what we all must do to create a more diverse and supportive community that leads to the same opportunities for professional success.

Moderator: Jackeline Stewart, Head of Multicultural Communications, U.S., Edelman (USA)

Speakers:
Allen Lo, Facebook, Inc. (USA)
Tywanda Harris Lord, Kilpatrick Townsend & Stockton LLP (USA)
Mei-lan Stark, NBC Universal Media, LLC (USA)

Track: Diversity and Inclusion

Capsule Keynote: Key Issues Affecting Brands: A View from the UKIPO

Join Tim Moss, Chief Executive and Comptroller General of the United Kingdom Intellectual Property Office (UKIPO), as he shares his insights and experiences on key issues affecting brands in an interview with Jo-Ann See, Co-Chair, 2020 Annual Meeting.

Track: Around the World—Regional Updates

Brand Restrictions―What Every IP Practitioner Needs to Know and Why It Matters
Intermediate

Brand restrictions are a serious threat to the IP ecosystem, from innovation to the value of brands, affecting everyone from consumers to brand owners. Many industries around the world are directly affected by the slippery slope of regulations that restrict the sale or marketing of their brands and many more industries are at risk. Understand the background and learn why trademark legal professionals need to understand how brand restrictions may affect the use and protection of brands in key countries around the world.

Hear from a panel of legal and policy experts about:

• The latest on brand restrictions in key countries from around the world
• The legal arguments against brand restrictions
• Who’s next and what the future may bring

Moderator: Ronald van Tuijl, JT International S.A (Switzerland)

Speakers:
Abraham Diaz, Olivares (Mexico)
Wallis Pons, AngelesPons (Dominican Republic)
Marlou Van de Braak, Heineken International B.V. (Netherlands)

Tracks: Regulatory Issues and In-House Practice and Strategy

Humans as a Resource: Building an Effective Team and Growing Talent
Intermediate or Advanced

Leadership and talent management are crucial to building and sustaining effective teams. This panel will discuss:

• The secret sauce of talent alignment
• The key ingredients to creating an environment that cultivates collaboration and innovation, and maximizes team effectiveness
• Talent development—mentoring vs. sponsoring
• Keys to identifying and retaining talent

Moderator: Mei-lan Stark, NBCUniversal Media, LLC (USA)

Speakers:
Peter Dernbach, Winkler Partners (Taiwan)
Marion Heathcote, Davies Collison Cave (Australia)
Brendan J. O’Rouke, Proskauer Rose LLP (USA)

Track: Professional Advancement

Practical Ethics Issues for Copyright and Trademark Lawyers

In a global marketplace where information sharing can be done at the touch of a button, it’s crucial that we are up to date on the ethical considerations connected to obtaining that information. This session will cover important, of-the-moment topics, including:

Pre-lawsuit investigations such as pretext investigations, use of private investigators, and the dos and don’ts of leveraging social media.

Considerations in contacting former employees, both before a complaint is filed and after―learn what is permissible and what disclosures must be made.

Using an agent to buy a trademark or domain from someone without disclosing the principal and how the rules may be different if you represent a well-known company.

Ethical considerations for settlement negotiations, particularly against smaller opponents.

Moderator: Claudia Ray, Kirkland & Ellis LLP (USA)

Speakers:
Tamar Bessinger, Fross Zelnick Lehrman & Zissu, P.C. (USA)
Rachel Hofstatter, Honigman LLP (USA)

Track: Related Rights

Scams, Frauds, and Other Misdeeds on the Internet

Panelists from the technical side, the investigative side, outside counsel, and in-house counsel will discuss the following:

• What are the current online scams, frauds, and misdeeds?
•  What are the tools and tricks to resolve these scams, frauds, and misdeeds?
•  How has the law evolved since Rosetta Stone?
•  How can a company address customer complaints and PR issues?

Moderator: Signe Naeve, Starbucks Coffee Company (USA)

Speakers:
Frederick Felman, AppDetex (USA)
Russell Pangborn, Seed Intellectual Property (USA)
Evan Williams, International Hacking & Intellectual Property (ICHIP) Attorney- Advisor for Asia (Hong Kong)

Tracks: Managing Your Brands in Times of Crisis and Professional Advancement

Capsule Keynote: Creating an Awesome Culture

Everyone deserves an amazing place to work… so why do so many people dread getting out of bed in the morning? We’ve embraced future-focused, cutting-edge tools to revolutionize how we work but have let ideas about company culture evolve at a snail’s pace. With organizational strategies better suited to the last century, it’s no wonder that so many employees are struck by a case of the Sunday scaries. Hannah Ubl’s presentation aims to shed light on strategies that matter not only for today’s workforce but for the workforce of the future. She’ll challenge the way you think about culture, communication, work ethic, and trust so that no matter your level, whether you’re a new hire or a mid-level manager, a senior executive or a front-line employee, you can learn how to create a workplace that really works.

Hannah Ubl is a Research Director, keynote speaker and self-described data nerd who loves numbers and statistics but understands that the real heroes in any organization are the people. Her core mission is to help companies maximize those very valuable people by building awesome workplaces. Utilizing research and her years of listening to people in every level of the organization about what matters, she presents communication tactics and action-oriented tools to inform people-first culture and strategy.

Presented by Hannah Ubl , Co-Founder of Good Company Consulting (USA) 

Track: Professional Advancement

TM5 Joint Workshop: Protection of Store Designs as Trademarks

Hosted by JPO

In recent years, the number of enterprises that have incorporated distinctive appearances and/or interior-design features into their stores to create their individual brand identities as a means of providing their services or selling their products, has been increasing. Join this TM5 workshop, as the five largest IP offices in the world discuss initiatives for protecting store design as a trademark. Each TM5 office will present.

Limited Attendance

2020 Anticounterfeiting Workshop: Combating Online Counterfeiting Together (Option 1)

This workshop is being offered two times. The workshops are not a series and each one will cover the same discussion topics. 

Exclusive to in-house practitioners and government officials.

This workshop will be presented in two parts:

10:45 am–11:45 am: Stakeholder meeting (1 hour)

12:00 pm–2:00 pm: Plenary session (2 hours)

This workshop presents an opportunity for key stakeholders in the fight against counterfeiting to work together in a closed-door environment, sharing their perspectives, discussing lessons learned and best practices, and exploring ways to enhance collaboration and cooperation.

This year’s workshop will build on the successful events at past meetings by exploring some of the key themes to come out of those discussions.
Attendees will share examples of particularly helpful practices and processes that they are utilizing in the fight against online counterfeiting.

The workshop is exclusive to three key groups of stakeholders:

• Corporate in-house representatives—brand owners impacted by counterfeiting
• Intermediaries, including digital commerce service providers—in-house representatives from the digital commerce environment, which includes marketplaces, payment service providers, search engines, and social media platforms, as well as Internet registries, registrars, and logistics companies
• Government officials—government and law enforcement officials involved in the fight against online counterfeiting

Please note that attendance is limited, and registration is therefore on a first-come, first-served basis. In view of space limitations, we ask that no more than two representatives of an entity or organization attend this workshop.

Track: Anticounterfeiting/Brand Protection

Sponsored by: Central Nic Registry/Brand Shelter

Welcome from Etienne Sanz de Acedo, Chief Executive Officer of INTA

Keynote: Intellectual Property & Business Environment

Speaker: Professor Chuntian Liu, Renmin University (China)

A New Stage in the Development of China’s Trademark Digitalization: Big Data, AI, and Image Recognition

Hosted by Intellectual Property Publishing House (IPPH)

Over 7.8 million trademark applications were filed in 2019, representing a 6.33 percent increase over 2017. This overwhelmed administrative authorities, courts, and trademark practitioners, and affected applicants as well. The heavy workload will be a challenge without the utilization of big data, AI, and image recognition to help clear the backlog.

Panelists will explore these concepts and share insights on the following items:

• How AI and image recognition lighten the workload
• Key initiatives to enhance the transparency of the trademark system for users
• Big data and knowledge graphs—a new approach to obtaining insight and correlation across trademark data in the IP landscape
• Improvement of trademark protection made possible by new technology

Speakers:
Meng Xiang, Intellectual Property Publishing House (China)
Yidong Fu, Intellectual Property Publishing House (China)

Track: Developing Issues in China 

Identification of Trademark Infringement in Parallel Imports: Chinese Practice and International Experience

Hosted by Justra IP Center

In China, there are no relevant regulations on parallel imports, resulting in inconsistent criteria being applied. This session will help companies from outside of China understand the standards and, through discussion with participating experts and officials, the criteria for trademark infringement in parallel imports will become clearer. The amendment of Chinese Trademark Law will also be clarified.

Moderator: Ze Wang, Beijing JUSTRA IP Centre (China)

Speakers:
Dr. Hui Huang, Wanhuida Intellectual Property (China)
Yijun Liu, Senior Judge, Beijing Intellectual Property Court (China)
Ray Xu, Pernod Ricard (China)

Track: Developing Issues in China 

Capsule Keynote: Key Issues Affecting Brands In and Outside China

Speakers:
Deputy Commissioner,  Zhimin He, China National Intellectual Property Administration (China)
Zhe Zhuang, Chief Legal Officer, CVTE (China)

New Trends in IPR Enforcement in China

Hosted by Quality Brands Protection Committee of China (QBPC)

Panelists will discuss:

• What rights a trademark owner may exercise in a criminal prosecution and trial against a counterfeit crime
• Experience and insights on criminal IP enforcement in China
• China’s IP Legal Innovation: Highlights and reflections in 2020

Speakers:
Jack Chang, Quality Brands Protection Committee (China)
Michael Ding, Quality Brands Protection Committee (China)
Lawrence Wong, Eastman Chemical Company (Singapore)
Sarah Zhao, UL LLC (China)

Track: Developing Issues in China

One Year On: China’s New Trademark Law Implementation

Hosted by China Trademark Association (CTA)

Speakers will focus on the new situation of China’s hot spot of trademarks and brands and will discuss the topics of trademark bad-faith registration regulation, trademarks and brand value evaluation, and geographical indication trademark protection, while brainstorming and seeking the solutions for the implementation of trademarks and brand strategy, following the recent amendment of the Trademark Law in 2019.

Speakers:
Dongping Wu, China Trademark Association (China)
Amanda Yang, Rouse (China)
Yunnian Zhang, Haier Group (China)
Haiyan Zheng, China National Intellectual Property Administration (China)

Track: Developing Issues in China

Bad-Faith Workshop: From Defenses to Damages

This workshop will be conducted in Mandarin. 

SEE THE TRANSLATED MANDARIN DESCRIPTION

Over the years, China has seen a staggering rise in trademark applications―from contributing 31 percent of the world’s filings in 2010 to over 70 percent in 2019. For the first half of 2020 alone, over 4.28 million trademark applications were filed in China. Despite the initiative and resolve of the Chinese government to crack down on bad-faith trademark applications and rampant IP infringement, these issues remain the most common problems―affecting brand owners of all sizes in every industry sector globally.

The Bad-Faith Workshop: From Defenses to Damages presents an important opportunity for us to share the latest developments in China’s judiciary and administrative authorities, and for you to walk away with valuable tips on identifying, implementing, and budgeting for your IP protection strategy. Bad-faith considerations are likely to tip the balance and will play a key role in pushing the boundaries of the Chinese IP legal system by persuading judges or examiners to apply the legal framework more flexibly.

Topics to be discussed include:

How to Determine and Regulate Bad-Faith Applications in Trademark Registrations

On November 1, 2019, a revised version of the Trademark Law of the People’s Republic of China came into force. The amended law includes a new provision listing explicitly bad-faith grounds for opposition or invalidation, with particular attention to those filings without intent to use. However, it remains to be seen how the good-faith requirement will be implemented in practice. We will explore:

• The criteria for determining a bad-faith trademark application
• The connotation of bad faith and its relationship with intent to use
• The current practice of the CTMO in regulating bad-faith trademark applications

Moderator: Ze Wang, Beijing JUSTRA IP Centre (China)

Speakers:
Gloria Wu, Kangxin Partners, P.C.
Hongkai Zhang, NBC Universal (China)
Zhiyu Zhuang, China National Intellectual Property Administration (China)

Strategic Defense Against Bad-Faith Trademark Registrations in Malicious Lawsuits

The amended Chinese Trademark Law includes a new provision requiring courts to penalize the bad-faith pirates who file with the intention of generating large compensation from brand owners. However, the scope of the financial burden that should be imposed on bad-faith pirates is hotly debated as is compensation for direct harm to brand owners. We will explore:

• Whether the legal and investigation costs incurred by victims in pursuing oppositions and invalidations should be compensable
• Whether the mere filing of bad-faith trademark applications represents a ‘civil act,’ and pursuit of tortious liability is an appropriate course of action
• Best practices from the procedural perspective, contrasting with courts in the United States or Europe that may invalidate marks in a counterclaim

Moderator: Baoqing Zang, then-Deputy Secretary General, China Trademark Association

Speakers:
Dashuang Liu, Xiaomi Inc. (China)
Jing Yan, Senior Judge, Supreme People’s Court (China)
Jason Yao, Wanhuida Intellectual Property Group (China)

Bad-Faith and Damage Awards in Trademark Infringements

On May 28, China’s Civil Code was officially adopted and will come into effect on January 1, 2021. The amended Civil Code formalized the practice of punitive damages where an intellectual property right is intentionally infringed upon and the circumstances are serious. We will explore:

• What is the role of bad faith in pursuing high damage awards, and how would it tip the balance in favor of legitimate brand owners?
• In calculating the scope of damage awards, what is the methodology and what critical evidence should be considered?
• How would an evaluation report, an economic analysis, or a market investigation report help in the identification of damage awards?

Moderator: Zhenfu Yuan, School of Intellectual Property Shanghai University (China)

Speakers:
Hatty Cui, Rouse (China)
Hansen Huang, Tencent Technology Co., Ltd. (China)
Lei Qi, Senior Judge, Beijing High People’s Court (China)

Town Hall―Brand Resilience: Marketing Your Brand During and After a Crisis

We are living in a new world framed by a pandemic that has changed the way we live, work, and interact. Families are navigating through chaos―from home schooling to limitations on movement and interaction. Individuals are working remotely, without physical access to families, friends, or coworkers for long periods of times. Videoconferences are the new normal for business and personal interactions. The focus is on safety, human distance, and protection―but some days, it feels like we are living in a bad sci-fi movie. Should brands matter while the world is in chaos?

Join senior business and legal leaders as they help us understand the important role brands play in their communities in these trying times. Understand how authenticity and honesty is valued above all else and how brands need to be true to their history and held accountable for their actions. Hear from real world examples of what brands have done right and, also, missteps that could have been avoided. And learn how brands can come through a crisis stronger, if they remain honest and aware of their consumers, communities, and the world at large.

Moderator: Jake Feldman, Johnson & Johnson (USA)

Speakers:
Patrick Ford, Professional in Residence, University of Florida/ College of Journalism and Communication (USA)
Samantha Lucas, Corporate Communications: Global Leader, Advocate Communications, Johnson & Johnson (USA)
Victoria Sakal, Managing Director, Brand Intelligence, Morning Consult (USA)

Track: Managing Your Brand in Times of Crisis

Managing IP in Turbulent Times: A View from the Patent Litigation and Portfolio Strategy Realms

A team of seasoned patent litigators and IP strategists provides insights on litigating and managing patent portfolios in times of enormous social and economic uncertainty and change.

Moderator: Gregg Locascio, Kirkland & Ellis LLP (USA)

Speakers:
W. Todd Baker, Kirkland & Ellis LLP (USA)
Ellisen Shelton Turner, Kirkland & Ellis LLP (USA)
Jeanna Wacker, Kirkland & Ellis LLP (USA)

Track: Patent

Diversity and Inclusion: How to Live Your Values to the Benefit of Your People and Your Brand

Research shows that being diverse and inclusive leads to more innovative products and services, long-term employee retention, and better financial performance. The evolution of the BARBIE toy range in recent years shows, by example, what companies can do to create more diverse and inclusive product offerings. Listen to law firm and company representatives explain the importance and value of diversity and inclusion programs for companies and law firms with respect to employee wellbeing, talent retention, product design, and customer experience. Hear how they have transformed their businesses to the benefit of their people, their reputation, and—dare we say it?—their bottom line. And learn about the role the brand legal team can play in this transformation.

Moderator: Sanjana Sharma, UL LLC (USA

Speakers:
Adraea Brown, H-D U.S.A., LLC (USA)
Kim Culmone, Senior Vice President and Global Head of Design for Barbie and Fashion Dolls, Mattel, Inc. (USA)
Michael Moore, Mattel, Inc. (USA)

Track: Diversity and Inclusion

Hot Topics in Copyright: The New and Controversial Landscape

As technology continues to transform our lives, copyright law needs to evolve to adequately protect original works and to provide robust tools for protection in an advanced technological landscape. From new developments in fair use, parody, and copyrightability in the US to the European Copyright Directive that has drawn much controversy, this panel will focus on developments in these two jurisdictions, such as:

• New developments regarding fair use in mash-ups or in political campaigns
• The state of the law and practice on parody
• New case law and potential statutory developments under the Digital Millenium Copyright Act
• Copyrightability post Star Athletica
• The state of play after the European Copyright Directive: why it is so controversial and how member states are implementing the Directive into their laws

Moderator: Mary Mazzello, Kirkland & Ellis LLP (USA)

Speakers:
Naomi Gray, Shades of Gray Law Group, P.C. (USA)
Axel Nordemann, Nordemann Czychowski & Partner (Germany)
Catherine Rowland, U.S. Copyright Office (USA)

Track: Related Rights

Informing and Influencing: Trademark Issues Arising in Global Advertising
Intermediate

Advertisements create awareness of brands, introduce new products, and educate consumers about the benefits of goods and services. The best advertisements have high impact and are provocative and memorable. But how do they align with trademark principles?

This panel, with representatives from diverse consumer-facing goods industries, will share practical tips dealing with the overlap of advertising and trademarks, specifically covering:

• Comparative advertising and the use of trademarks—when does it go beyond nominative use?
• Product placement in television/film. Is all publicity good publicity? Who receives the real benefit?
• Social media and global rights: Do we play fast and loose with trademark rules on social media?
• Keyword advertising and the use of third-party trademarks

Moderator: Paul Jordan, Bristows (United Kingdom)

Speakers:
Sharon Ceresnie Sorkin, Ford Motor Company (USA)
Angela Lynnette Wilson, Hallmark Cards, Incorporated (USA)
Nerissa McGinn, Loeb & Loeb (USA)

Track: Regulatory Issues and In-House Practice and Strategy

Capsule Keynote: Fireside Chat with Carla Harris

Join Elisabeth Bradley, Co-Chair of the 2020 Annual Meeting, as she sits down with Carla Harris, the Vice Chairman of Wealth Management and Senior Client Advisor at Morgan Stanley, to discuss Carla’s experiences and insights from her diverse life experience. Carla was Chair of the Morgan Stanley Foundation from 2005 to 2014 and sits on the boards of several community organizations. In August 2013, Carla was appointed by President Barack Obama to chair the National Women’s Business Council. She is also a gospel recording artist and an engaging public speaker who gives impactful career guidance to corporate audiences based on her book, “Expect to Win: 10 Proven Strategies for Thriving in the Workplace.”

Tracks: Diversity and Inclusion and Professional Advancement

Madrid System Users Meeting (MSUM)
Organized by the World Intellectual Property Organization (WIPO)

Welcome
David Muls, World Intellectual Property Organization (Switzerland)

Madrid System for the International Registration of Marks—Latest Developments
Chen Hongbing, World Intellectual Property Organization (Switzerland)

The Hague System for the International Registration of Industrial Designs—Latest Developments
Grégoire Bisson, World Intellectual Property Organization (Switzerland)

Panel Discussion on the Better Use of the Madrid System: Recent Madrid System Accessions and Their Practical Implications 
Benoît Apercé, World Intellectual Property Organization (Switzerland)
Denis Croze, World Intellectual Property Organization (Switzerland)
Stephanie Golden, Canadian Intellectual Property Office (Canada)
Faridah Kasmadi, Intellectual Property Corporation of Malaysia (Malaysia)
Kavish Seetahal, Intellectual Property Office of Trinidad and Tobago (Trinidad and Tobago)

Q&A session with participants

In-House Practitioner’s Workshop

Technology and the Trademark Team: How to Use Technology to Your Advantage Without Letting Technology Take Advantage of You

In-House Only. Limited Attendance.

Don’t miss your chance to attend this exclusive event. The Fourth Industrial Revolution is the current environment in which we live. Disruptive technologies have had an enormous impact on how we communicate, consume, work and interact—and on the roles and responsibilities of trademark teams.

This workshop presents an important opportunity for in-house practitioners to share their experiences and to walk away with valuable tips and watch-outs on identifying, implementing, and budgeting for a technology transformation at their own companies. We will also discuss using technology to help transform your legal team from a cost center to a potential revenue generator.

The workshop will include short presentations with significant time for discussion among the attendees.

Workshop Agenda
1:15 pm – 1:25 pm Welcome
1:25 pm – 2:00 pm Benefits of Technology Transformation—For the Company and the Team

As in-house teams are asked to do more with less, technology solutions are a great way to help them be more efficient and effective. However, figuring out the right work to transform and the right tools to integrate can be overwhelming. We will discuss technology transformation journeys with real world examples of the processes ripe for a technology solution and ways to analyze and integrate technology into your practice.

Utilizing a specific case study, we will explore:

• The processes best suited for a technology solution
• Tips and watch-outs for evaluating and implementing solutions
• How to get team members on board with the technology
• Whether remote working has made it easier or harder to integrate technology solutions at your company
• How to demonstrate the value that the new technology solutions bring to your team and its practice
• Empowering legal and business teams to work together for solutions that will maximize the benefit of any technology solution—for example, a technology transformation project is a good time to review established processes, including (i) what should be handled by the legal team and what can be handled by the business team, and (ii) what tasks you can stop doing that are low risk and how to empower legal and business teams to own parts of the processes

Speakers:
Julius Stobbs, Stobbs (United Kingdom)
Pieter van den Bulck, Anheuser-Busch InBev S.A. (Belgium)

2:00 pm–2:45 pm
Making Technology Work for You

The need for technological solutions has been brought to the forefront in view of a global pandemic and remote working becoming the norm, rather than the exception.

Additionally, technology may help bridge the gap where important information is housed in different systems across the company—for example. where the finance team tracks spend and revenue, the trademark team tracks registrations, and a licensing team manages the licensing portfolio.

As you integrate more and more technology solutions into your practice, who is in the driver’s seat—you or the technology? How can you vet a solution and integrate it when you are going from 0 to 60 mph over night?

We’ll address such questions as:

• What tools can you not live without?
• What tools did you start using and then realized that the process you had in place before worked much better?
• Are the tools your trademark team is using the same as what the business teams are using?
• What tips do you have for integrating technology solutions? What are the dos and don’ts from your own experiences?

Speakers:
Sian A. Bowen, Reckitt Benckiser (ENA) B.V. (Netherlands)
Colm J. Dobbyn, Mastercard International Incorporated (USA)
Rebecca Roby, Falcon’s Creative Group (USA)

2:45 pm–3:20 pm Break-out Table Discussions

3:20 pm–3:45 pm Report Out and Wrap-Up

Sponsored by: Bufete Mejia & Asociados & Zacarias & Fernandez

Town Hall—IP Practice of the Future: A View from Intellectual Property Offices (IPOs), In-House and Law Firm Leaders (Option 2)

In 2019, INTA began a think tank initiative based upon the simple question: “What might the IP practice of the future look like?” We formed three Think Tank teams: IPOs, In-House Practitioners, and Law Firms, and asked each group to look at the current practice and predict the future. Each group prepared an independent, proactive, and thought-provoking report.

Join leaders who worked on one of the Think Tank teams as they share their findings—what surprised them and what they propose we do to prepare for the future—and uncover common trends across all three segments, while also highlighting divergent views based on technology adoption, resource management, and prioritization. After the presentation of key findings from the reports, you will have a chance to ask questions of the panelists as well as other participants in the Think Tank project.

This Town Hall is being offered two times. The IP Practice of the Future Town Halls are not a series and each one will cover the same discussion topics. 

Moderator: Ayala Deutsch, NBA Properties, Inc. (USA) (2020 INTA President

In-House Practice of the Future Think Tank:
Dolores Moro, International Trademark Association (INTA) (USA)
Jeremy Roe, Unilever (USA)

Intellectual Property Office (IPO) of the Future Think Tank:
Om Prakash Gupta, Office of the Controller General of Patents, Designs & Trademarks of India (India)
Maximiliano Santa Cruz, Santa Cruz IP (Chile) (Former Director, National Institute of Industrial Property of Chile (INAPI) (Chile)

Law Firm Practice of the Future Think Tank:
George Chan, Simmons & Simmons BJIPA (China)
Meera Chature Sankhari, Jupiter Law Partners (India)

Track: Innovation and the Future of IP

The Well-Rounded IP Practitioner

Being a strong, well-rounded IP practitioner has always been a tremendous asset―even more so now, in our COVID-19 environment. Whether you are an in-house lawyer or an outside advisor, a strong understanding of the fundamentals of IP and the ability to communicate clearly and concisely are critical to a successful career in our field. This session will introduce you to several IP practitioners, from both the in-house and outside counsel ranks, who have developed well-rounded IP practices. They will discuss their career path―how they developed their broad-based IP practice, how it has helped them―and their most effective communication techniques.

Moderator: Bernard Malone, Baker & McKenzie (Argentina)

Speakers:
Paul Brown, UL LLC (USA)
Monique Cheng Joe, NBCUniversal Media, LLC (USA)
Sheja Ehtesham, ALG India Law Offices LLP (India)

Track: Professional Advancement

Capsule Keynote: Key Issues Affecting Brands: A View from the IPOS

Join Rena Lee, Chief Executive/Registrar of the Intellectual Property Office of Singapore (IPOS), as she shares her insights and experiences on key issues affecting brands in an interview with Co-Chair,2020 Annual Meeting, Jo-Ann See.

Presented by Rena Lee, IPOS (Singapore)

Track:  Around the World—Regional Updates

Asia Update: IPR Border Enforcement in ASEAN and Beyond

Multilateral organizations such as INTERPOL, WCO, and ASEAN are addressing the need for cooperation across national borders to combat the growing threat of counterfeit trade in Asia. With the proliferation of trade agreements in Asia including CPTPP and RCEP, and infrastructure projects such as the Belt and Road Initiative, regional integration is expected to increase, and subsequently, trade in counterfeit goods as well. The COVID-19 crisis has highlighted the important role that online sales channels and secure supply chains play in protecting consumers, particularly from so-called “COVID fraud,” which includes the sale of counterfeit medicine, PPE, and fake consumer basics such as food and clothing. Hear from leading organizations that are addressing IPR and consumer protection in Asia.

Moderator: Zhen Yi Ng, Lego Singapore Pte. Ltd (Singapore)

Speakers:
Rowel Barba, Intellectual Property Office of the Philippines (Philippines)
Perry Ng, INTERPOL (Singapore)
Terence Tan, 3M Innovation Singapore Pte Ltd (Singapore)

Track: Around the World—Regional Updates

Bringing Your Business Online in China

China is the world’s largest online retail market with online retail sales totaling close to US $ 1.33 trillion in 2018, which would account for 53 percent of all online global retail sales for that year. As online sales in China continue to grow at a rate of over 20 percent per year , creating and developing an online presence in China is essential for foreign brands if they are to have continued relevance and growth in the world’s second largest economy.

However, the Chinese e-commerce ecosystem and online environment is unique in many ways, and what might be a successful e-commerce strategy for Europe or North America will not necessarily (or will likely) not succeed in China. Ultimately, success in China’s online marketplace will hinge on a foreign company’s ability to develop and adopt a unique Chinese e-commerce branding strategy.

This panel will address important questions and issues to consider when bringing your business online in China, such as:

• The opportunities and challenges to be aware of when considering an online presence in China
• Whether to set up an online store as opposed to selling via a third-party retailer
• The impact of an online presence on a business’s trademark filing strategy and protection efforts
• Daigou channels and how they may positively or negatively affect brand reputation and business development
• The use of free trade zones in online sales
• How to effectively mange brand rights when working with online platforms, third-party sellers, and Daigou channels
• Legal issues associated with the convergence of effective branding strategies on China’s various social media platforms (e.g. WeChat (Weixin), Weibo, Tik Tok (Douyin), the user of key influencers)

Moderator: George Chan, Simmons & Simmons (Beijing) Intellectual Property Agency Company (China)

Speakers:
Tim Brown, Health More (Australia)
Donna Short, Addisons (Australia)
Elijah Whaley, Chief Marketing Officer, PARKLU, KOL Relationship Management & Analytics (China)

Track: Around the World—Regional Updates

Capsule Keynote: Indigenous Rights: International Developments

Join Wend Wendland, Director of the Traditional Knowledge Division at WIPO, as he discusses key international developments in the recognition and protection of indigenous knowledge around the world and what trademark owners and advisors need to know to avoid infringing upon indigenous peoples’ rights in indigenous knowledge.

Presented by Wend Wendland, World Intellectual Property Organization (WIPO) (Switzerland)

Track: Around the World—Regional Updates

Town Hall—Hot Topics in Trademark Law: A View From the Bench

INTA’s virtual court is in session! Join an esteemed panel of leading judges from around the region as they provide updates and insights from recent key trademark decisions. In addition, they will share their views on the state of IP law, how the practice is changing, and what they have learned from sitting on the bench. The judges will leave time for questions, so don’t miss a chance to learn and interact with these leading jurists!

Co-Moderators:
Iris Gunther, International Trademark Association (INTA) (USA)
Monica Su, International Trademark Association (INTA) (China)

Speakers:
Justice Dedar Singh Gill, Supreme Court of Singapore (Singapore)
Judge Anju Upreti Dhakai, High Court of Nepal (Nepal)
Judge Kwangnam Kim, Patent Court of Korea (Korea)
Senior Judge Jing Yan, Supreme People’s Court (China)

Track: Around the World—Regional Updates

The Women’s LeadershIP Initiative Workshop―Advancing Women’s Leadership: Women and Men Working Together to Effect Change (Option 3)

This workshop is being offered 3 times. The workshops are not a series and each one will cover the same discussion topics. 

While we have seen some improvement in recent years, the number of women in senior positions in our profession—even in the trademark field–remains low, promotion rates for women lag behind those for men, and pay gaps between men and women widen as they advance in their careers. Does everyone see the problem this way? And do we all agree on a solution? A recent study asked men and women what the biggest challenges are to women’s career advancement. The number one reason identified by men was that there are too few qualified women in the pipeline, while the number one reason identified by women is that they are judged by different standards from men. While seven percent of men believe that women are less likely to be promoted to first-level manager roles, 19 percent of women believe that is the case.

This workshop, offered in the context of The Women’s LeadershIP Initiative, INTA’s new project to champion and advance women’s leadership in intellectual property, will bring together women and men to discuss current realities and to learn ways to support each other as they communicate and collaborate more effectively.

Walk away with some fundamental building blocks to enable women and men to cooperate in eliminating the inequities of women’s representation in senior leadership roles, including developing winning strategies for: 1) Sponsorship and Strategic Alliances; 2) Self-Advocacy; 3) Networking; and 4) Leadership and Executive Presence. Participants will leave this workshop, armed with feedback and inspiration, to develop the skill sets they need to improve the performance and success of women as well as men—and their organizations as a whole.

Facilitated by Debbie Epstein Henry, Consultant, Best Selling Author, and Public Speaker (USA)

Limited Attendance

Track: Diversity and Inclusion

Sponsored by: Computer Packages Inc. (CPI)

Trademark Administrators Best  Practices Idea Exchange

Join INTA’s Trademark Administrators Committee as it hosts a moderated and lively interactive virtual session for Trademark Administrators. This session is designed as an informal presentation session with break-out rooms to discuss various best practices and career development topics such as “dealing with same day deadlines” and “mindfulness and wellness.” The goal of the session is to encourage attendees to have exciting discussions, share and learn best practices, and ultimately exchange knowledge. There will also be a chance to network virtually with peers and colleagues.

Limited Attendance

Sponsored by:
Anaqua
Bufete Mejia & Asociados
Janak Bhandari & Associates
Nordemann Czychowski & Partner
Prawiranegara
Zacarias & Fernandez

2020 Anticounterfeiting Workshop: Combating Online Counterfeiting Together (Option 2)

This workshop is being offered in the China Standard Time Zone (GMT +8:00)

This workshop is being offered two times. The workshops are not a series and each one will cover the same discussion topics. 

Exclusive to in-house practitioners and government officials. Limited Attendance.

This workshop will be presented in two parts:

• 3:30 pm – 4:30 pm: Stakeholder meeting (1 hour)
• 4:45 pm–6:45 pm: Plenary session (2 hours)

This workshop presents an opportunity for key stakeholders in the fight against counterfeiting to work together in a closed-door environment, sharing their perspectives, discussing lessons learned and best practices, and exploring ways to enhance collaboration and cooperation.

This year’s workshop will build on the successful events at past meetings by exploring some of the key themes to come out of those discussions.

Attendees will share examples of particularly helpful practices and processes that they are utilizing in the fight against online counterfeiting.

The workshop is exclusive to three key groups of stakeholders:

• Corporate in-house representatives—brand owners impacted by counterfeiting
• Intermediaries, including digital commerce service providers—in-house representatives from the digital commerce environment, which includes marketplaces, payment service providers, search engines, and social media platforms, as well as Internet registries, registrars, and logistics companies
• Government officials—government and law enforcement officials involved in the fight against online counterfeiting

Please note that space is limited, and registration is therefore on a first-come, first-served basis. In view of space limitations, we ask that no more than two representatives of an entity or organization attend this workshop.

Track: Anticounterfeiting/Brand Protection

Hot Topics in Trademark Law: A View From the Bench

INTA’s virtual Court is in session! Join an esteemed panel of leading women judges from around the globe as they provide updates and insights from recent key trademark decisions.

In addition, they will share their views on the state of IP law, how the practice is changing, and what they have learned from sitting on the bench. The judges will leave time for questions, so don’t miss a chance to learn and interact with these leading jurists.

Moderator: Iris Gunther, International Trademark Association, INTA (USA)

Speakers:
Marianne Grabrucker, Former Presiding Judge at Federal Patent Court and President of Circle of European TM-Judges, Munich (Germany)
Mary Kasango, Presiding Judge of Commercial &Tax Division, Milimani Law Courts, Nairobi (Kenya)
Marcia Maria Nunes de Barros, Federal Judge and Intellectual Property Commission of eMARF, Rio de Janeiro (Brazil)
Loretta A. Preska, District Court Judge, Southern District of New York (USA)
Prathiba M. Singh, High Court of Delhi (India)

Track: Around the World—Regional Updates

Annual Review of U.S. Federal Case Law and TTAB Developments
Advanced

Plan to attend this INTA annual favorite and hear Trademark Reporter authors Ted Davis and John Welch deliver a concise analysis of major decisions rendered by the U.S. courts and the Trademark Trial and Appeal Board (TTAB) over the past twelve months. And be sure to check out the United States Annual Review: The Seventy-Second Year of Administration of the Lanham Act of 1946, published in The Trademark Reporter, Vol. 110, No. 1.

Speakers:
Theodore H. Davis, Kilpatrick Townsend & Stockton LLP (USA)
John L. Welch, Wolf, Greenfield & Sacks, P.C. (USA)

Track: Around the World—Regional Updates

Brand Authenticity: Reacting to Social Movements Quickly and Appropriately 

In recent years, consumer expectations have changed significantly―consumers expect that their brands reflect their values. And consumer beliefs are reflected in their purchase decisions―either by supporting or boycotting a brand. 

Navigating this new world is not easy for brands. In this multigenerational marketplace, how can you reflect the beliefs of all consumers when some of them believe loyalty is based on long-term use of a brand’s products while others will boycott a brand when it takes a position contrary to their own core beliefs? In a world where polarizing, volatile, and public debates are commonplace, how do brands have a voice that can build value and be sustainable? Can brands stay silent and still maintain consumer loyalty? Must they risk their brand value by taking strong positions in the political and social arenas? 

Hear from a panel of experts about tips and watch-outs for developing and delivering brand messaging in volatile times. Learn what to ask, what to be prepared for, and how to ride the waves of change. Legal brand practitioners will walk away with practical tips and watch-outs on being an effective legal advisor to their business teams and how they can protect, enforce, and help maintain brand value in times of crisis and beyond.

Moderator: James Weinberger , Fross Zelnick Lehrman & Zissu, P.C. (USA)

Speakers:
Colette Durst, 3M (USA)
Heather McDonald, BakerHostetler (USA)
Yuliana Salamanca, Baker & McKenzie S.A.S. (Colombia)

Track: Managing Your Brand in Times of Crisis

Data and AI Tools for the Trademark Practitioner

Technology transforms our lives and has a significant impact on how trademark teams work. As we are bombarded with information about new technology tools, are we effectively harnessing these tools to enhance our practice? Do we know how to evaluate our current processes to understand whether we should be pursuing a technology solution at this time?

Hear from an esteemed panel of practitioners as they provide a road map to help us understand the latest technologies and how to leverage them to the benefit of your colleagues and clients. The panel will discuss a myriad of issues, including:

• How artificial intelligence (AI) can be used in the clearance, prosecution, and enforcement of trademarks
• How to maximize application programming interface (API) and AI for trademark management
• API, AI, and a holistic approach to data analytics
• How to harness data to help evaluate legal risks

Legal practitioners will walk away knowing the questions to ask and the tools to consider for integration at their own organization to enable trademark teams to operate more efficiently and effectively.

Moderator: Orietta Blanco Minino, Minino (Dominican Republic)

Speakers:
Michael Bondi, Moss & Barnett, P.A. (USA)
Boriana Guimberteau, FTPA (France)

Track: Innovation and the Future of IP

Capsule Keynote: Key Issues Affecting Brands: A View from EUIPO

Join Christian Archambeau, Executive Director of the European Union Intellectual Property Office (EUIPO), as he shares his insights and experiences in an interview with Co-Chair, 2020 Annual Meeting, Elisabeth Bradley.

Intellectual Property Office (IPO) Workshop: The IPO of the Future

Registration for this workshop is restricted to Intellectual Property Offices (IPOs) only. Registration for this workshop is restricted to Intellectual Property Offices (IPOs) only. Pre-registration was required by October 30.

Intellectual Property Offices (IPOs) attending this workshop will have the opportunity to exchange insights—just among themselves—on the IPO of the future, in particular over the next 10 years.

The intellectual property (IP) world is changing at a rapid pace and in many ways, including: the rise in the value of intangibles; increased IP filing volume and volatility; the emergence of new countries as IP powerhouses; the internationalization of IP; the growing complexity and interdisciplinary nature of technologies; the changing nature of work and businesses with disruptive technologies; the deepening intersections among IP, trade, anti-trust, and innovation; the diversity of innovation emerging from developing countries; and the increasingly more central role of IP in fueling the innovation required to address the world’s most daunting challenges.

How can IPOs become and remain nimble and robust enough to absorb, manage, facilitate, and enable all this change? What might the IPOs of the future look like? What are the commonalities of their key interests and vision, acknowledging the different mandates, historical contexts, social imperatives, and economic opportunities specific to each IPO? What challenges and opportunities will the IPO of the future face, and how best can it respond to them?

Based on the “IPO of the Future Think Tank Report,” which reflects the collective input of 12 current and former Heads of IPOs, the discussion will focus on the following key themes of the report:

• The evolution of the IP system, and how the world has changed
• Future challenges and opportunities, since the world will continue to change
• The features of an effective IPO of the future, including both traditional and non-traditional roles
• IPOs in times of crisis

For an enriched exchange, we encourage workshop participants to read the Report prior to attending. Access to the IPO of the Future Think Tank Report will be provided to all workshop registrants as soon as it is available.

Brands in Crisis Workshop
Hosted by the Trademark Administrators Committee

Though the pandemic is the crisis that is fresh in our minds, brands can face many different kinds of crises—pandemics and natural disasters, data privacy breaches, public relations missteps, losing critical people unexpectedly, product recalls, and negative social media messages.

This workshop will start with first-person accounts of how to manage and navigate a brand crisis due to natural disasters, staffing, public relation problems, and other unexpected events.

Small group discussions will follow so that attendees can share their own experiences as together we identify solutions to help business teams reduce their risks from brand crises, and put plans in place to act nimbly and proactively to (hopefully) limit the impact of brand crises.

Speakers:
Eric Fingerhut, Dykema Gossett PLLC (USA)
Michael Graham, Expedia Group, Inc. (USA)
Leyla Harper-Dominique, eProint (Haiti)
Jon Parker, Gowling WLG (UAE)

Tracks: Managing Your Brand in Times of Crisis, Professional Advancement

Sponsored by:
Anaqua
Bufete Mejia & Asociados
Janak Bhandari & Associates
Nordemann Czychowski & Partner
Prawiranegara
Zacarias & Fernandez