Consumer Survey Expert Cynthia Cohen Wins International Trademark Association’s Members for a Better Society Award

New Orleans, Louisiana—November 12, 2024—The International Trademark Association (INTA) is pleased to announce that Cynthia Cohen, Consumer Survey Expert and Founder of Verdict Success LLC in Los Angeles, California, USA, has won INTA’s  2024 Members for a Better Society Award.

The INTA Members for a Better Society Award is presented to an INTA member organization or one or more individuals of a member organization who have demonstrated during the year how brands positively impact society and build consumer trust through initiatives relating to: (a) corporate social responsibility; (b) diversity and inclusion; or (c) pro bono legal services.

As a member of the 2023 Presidential Task Force (PTF), Dr. Cohen dedicated countless hours to the goal of developing an international consumer survey, which served as the centerpiece of the Unlocking IP PTF Report. Dr. Cohen demonstrated significant expertise in designing, analyzing, and disseminating the results of the survey, which explored consumer perceptions of intellectual property.

“As a scientist/practitioner working with trademark lawyers, this is a moment of pride,” remarked Dr. Cohen. “Adding INTA’s Members for a Better Society award to my CV is a big feather in my cap. It paves the way work that our Presidential Task Force accomplished, and being able to share the findings with a wider audience of INTA members and the media is professionally gratifying.”

“We are pleased to honor Dr. Cohen with this award,” said INTA President Dana Northcott. “Her collaborative spirit, resilience, and unbridled efforts contributed significantly to this important research.”

This year’s INTA awards were presented today during an awards ceremony at the Association’s 2024 Leadership Meeting in New Orleans, Louisiana, USA. INTA also awarded law firm Guerra IP (Brazil) with the Members for a Better Society Award in the “Organization” category.

About the International Trademark Association 
The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and complementary intellectual property (IP) to foster consumer trust, economic growth, and innovation. Members include nearly 6,700 organizations, representing more than 37,000 individuals (trademark owners, professionals, and academics) from 181 countries. INTA is headquartered in New York City, with offices in Beijing, Brussels, Santiago, Singapore, and the Washington, D.C., Metro Area, and representatives in Amman, Nairobi, and New Delhi. For more information, visit inta.org.

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Media Contact: 
Tracey Eyers
Senior Strategist, Communications
212-642-1770
[email protected]