California’s Privacy Law Changes and Its Impact on Brands

As brand owners anticipate the January 2020 implementation of California’s Consumer Privacy Act, recent provisions and amendments add complexity and opportunity to the new compliance landscape for brands’ response to data privacy obligations and data breaches. Close examination of the law reveals a number of differences with other global privacy legislation, and though many provisions have changed, others could still be improved or altered.

Hear from experienced trademark and privacy practitioners as they detail the pros and cons of the new law and explore potential amendments.

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