Perspectives
Brand Restrictions Study
A View from Gen Zers and Millennials
Published by INTA in June 2021, this study explores the value that Gen Zers and millennials place on brands, the role branded packaging plays in their lives, their perceptions of brand restriction legislation, and how such legislation would impact them. The findings of this research can be found in the various resources below.
Please note the full Global Report and Country Reports are accessible to INTA members only—log in at the top of this page to download, or learn more about membership.
Global Report—Executive Summary
Consumer perception is a critical factor determining the influence and impact of brands, and the motivations driving their behavior is often misunderstood by executives.
Get a top-level overview of key findings from our most recent report: Brand Restrictions Study—A View from Gen Zers and Millennials.
Scroll down to view our downloadable infographic.
