Internet Explorer users, please open this podcast episode in Spotify here: Inside the Dupe Revolution: Part 1
Guests
Alastair Gray (Guest Host) INTA, Director of Anti-Counterfeiting The Netherlands
David Lipkus Co-Founder, Lipkus Law Canada
Cassandra Bankson Beauty Influencer/Aesthetician USA
Jessica Binns Editorial Director at Berns Communications Group; Contributor, Vogue Business USA
In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that’s reshaping retail. The episode traces this evolution from INTA’s 2019 study on Gen Z’s relationship with counterfeit products to today’s viral dupe culture.
The journey begins with intellectual property attorney David Lipkus breaking down the crucial legal distinctions between dupes and counterfeits. Brand strategist Jessica Binns then examines how social media has normalized and amplified dupe culture among young consumers. The episode culminates with insights from beauty influencer Cassandra Bankson, who shares a unique perspective from the front lines of this movement, including how she evaluates and recommends dupes to her more than two million followers.
This episode is part one of a special series in collaboration with INTA’s Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands.
Listen to Inside the Dupe Revolution: Part 2.
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About Brand & New
Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.
Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.
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