With so many people around the world quarantined at home with children, professional life and personal life have never been as intertwined. While the situation may be challenging, it also creates opportunities to show and explain new information to younger people. In this episode of Brand & New, we target a different audience than usual: Kids!

Audrey Dauvet co-hosts this special episode with Eli, 11. They
welcome David Bernstein, Partner, and Megan Bannigan, Counsel, at the law firm Debevoise & Plimpton LLP, in New York, N.Y., USA.

The two trademark attorneys, who are also adjunct professors, give kids some clues about what intellectual property, or IP, means, with a lot of practical examples.  And they explain why IP is so important for society and the economy. They rise up to the challenge of making IP law not only accessible to children, but also fun!

Related Resources

To go further:
About David Bernstein
About Megan Bannigan
About Debevoise & Plimpton LLP

Also of interest:
U.S. Patent and Trademark Office: page dedicated to kids
World Intellectual Property Organizations:  Publications for Young People
WIPO Youth Corner
International Trademark Association (INTA) Unreal Campaign for young consumers
INTA Study: Gen Z Insights: Brands and Counterfeit Products
INTA Bulletin: India’s Cell for IPR Promotion and Management Launches Intellectual  Property Activity Book for Children
India Cell for IPR Promotion and Management: IPR awareness campaign for schools
National Inventors Hall of Fame Museum
Respect for Trademarks
Respect for Copyright