Registrations for the INTA’s 2025 Annual Meeting Surpass 6,000

New York, New York—February 21, 2025—The International Trademark Association (INTA) hit a milestone earlier this week with more than 6,000 registrants signing up so far for its upcoming 2025 Annual Meeting. Among the registrants are brand owners and professionals, government officials, business leaders, judges and academics from more than 120 jurisdictions. This year’s Annual Meeting, the Association’s 147th, will take place in San Diego, California, from May 17 to May 21.

With the Annual Meeting taking place in the United States, it is not surprising that North America currently leads in terms of regional representation, with 1,935 registrants, followed by Europe (1,747) and Asia-Pacific (846). Registrations from the United States are highest at 1,740, followed by Germany (357), China (344), the United Kingdom (343), and India (199). Rounding out the top 10 countries are Canada (195), Japan (191), Brazil (150), France (135), and Australia (130).

A number of brands are sending large delegations. Amazon.com, Inc.; Ford Motor Company; HP Inc.; Major League Baseball; Merck & Co., Inc.; Microsoft Corporation; NBC Universal Media, LLC; Netflix, Inc.; Ralph Lauren Corporation; and WD-40 Company are among those sending five or more team members. “We are pleased to welcome more than 500 brand owner representatives who have already registered in join us in San Deigo. These numbers are on track to double over the next few months,” said INTA CEO Etienne Sanz de Acedo.

This year, INTA will host “In-House Practitioners Series” with seven dedicated educational sessions specifically designed for brand legal professionals navigating the complexities of in-house trademark practice. In addition to these educational sessions, the Series will include a workshop and reception exclusive to in-house practitioners.

In a recent interview with INTA Bulletin, In-House Practitioners Committee member Kevin Blum (NBCUniversal, USA), who has led the development of this Series, noted how, “In-house practitioners are being asked to wear more hats than ever,” and “… are constantly being asked to do more with lower budgets and headcount.”

“I strongly believe that the seven sessions that we have on tap will make this the most valuable Annual Meeting for in-house practitioners to date,” emphasized Mr. Blum.

The Annual Meeting also serves as an opportunity for registrants to meet and build relationships with IP offices and government officials. So far, close to 30 government agencies and IP offices, as well as the World Intellectual Property Organization, have confirmed that they are sending delegations to the Meeting, many of whom are also presenting as part of government-led educational programming.

The 2025 Annual Meeting Project Team has developed an exceptional educational program centered on “The Business of IP,” featuring 50+ sessions and three dynamic tracks: Business and Technology, Law and Policy, and Professional Development, and Career Advancement. This year’s program also includes two new programming series. In addition to the In-House Practitioners Series noted above, a second dedicated programming series will focus on patents for IP professionals, delving into the latest patent developments, strategies, and case studies.

“Our educational programming this year is not only timely but also meticulously planned to address the evolving challenges and opportunities in the IP landscape,” said 2025 Annual Meeting Co-Chair Okan Can (Deris, Türkiye). “Registrants can expect cutting-edge insights from 100+ speakers from around the world, and who represent major global brands such as Discord Inc.; Nestlé S.A.; New Balance Athletics, Inc.; Natura Cosmeticos S.A.; Novartis Pharmaceuticals Corporation; Open AI; Seddiqi Holding; Spin Master Ltd; and Royal Bank of Canada”

With 159 exhibitors from 35 jurisdictions already having secured their spots, the Innovation Marketplace is a central meeting place for registrants to connect with the latest services, innovations, and vendors from around the world. More exhibitors are expected to register in the coming weeks. So far, 36 exhibitors will be hosting a booth for the first time.

The educational program is complemented by an array of Business Development (BD) activities. 600 Table Topics cover the gamut of issues brand professionals face today. There will also be 10 speed networking sessions, more than 10 receptions, and many more activities such as workshops, idea exchanges, charity events, and INTA’s Open Innovation Challenge. More than 20 BD excursions will take advantage of San Diego as a formidable center for arts and culture, business, and sports.

“San Deigo is a fantastic Annual Meeting host city. This is reflected in the exceptional BD activities available this year,” said Annual Meeting Co-Chair—and San Diego native—Jill Abasto (Qualcomm Incorporated, USA). “We encourage registrants to take a moment with their teams to articulate their business goals for the Meeting, and then review the educational program and BD opportunities, and add those into their schedules before securing meetings with clients and external counsels. This year, Qualcomm Incorporated is hosting all our meetings at our corporate meeting space in the Convention Center. This is how you can get the most out of the Meeting and myriad offerings, your time in the host city, and achieve your goals at the same time!”

The Association strongly encourages everyone travelling to San Diego to participating in INTA’s Climate Offset Program, an opportunity to reduce one’s carbon footprint through a partnership with sustainability expert, CLIMATE PARTNER. Contributions made through this program go to projects designed to provide cleaner air, land, and water and help counteract the harmful carbon that we put into the atmosphere.

Learn more and register for the 2025 Annual Meeting. Early Bird pricing will be available through March 14.

About the International Trademark Association
The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and complementary intellectual property (IP) to foster consumer trust, economic growth, and innovation, and committed to building a better society through brands. Members include more than 6,700 organizations, representing more than 37,000 individuals (trademark owners, professionals, and academics) from 181 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Beijing, Brussels, Santiago, Singapore, and the Washington, D.C., Metro Area, and representatives in Amman, Nairobi, and New Delhi. For more information, visit inta.org.

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Media Contact:
Tracey Eyers
International Trademark Association
Senior Strategist, Communications
[email protected]