Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Interviews
100 Years of the Hague Convention: What’s Next for Designs?: An Interview with Alessia Parassina
Published: September 17, 2025
Alessia Parassina (Brandstock, Germany) will moderate the session Modernizing Design Laws: Navigating the New EU Reforms and Celebrating the 100th Anniversary of the Hague Convention at the November 2025 Leadership Meeting. Here, she discusses the impact of the Hague Convention on design protection across the world and looks ahead to how the system will align with new design law reforms in the EU.
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Interviews
Revolutionizing Your IP Portfolio with AI: Three Questions with David Perry
Published: July 16, 2025
David Perry will moderate a session at the 2025 Leadership Meeting titled Revolutionize Your IP Portfolio with AI: Strategy and Client Value. In this interview with the INTA Bulletin, Mr. Perry shares how AI has impacted his firm’s ability to deliver value to clients, sheds light on a particular obstacle his firm currently faces, and looks ahead to the Leadership Meeting.
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BRAND & NEW EPISODE
From Heritage to Innovation: How London Sustains Its Global Brand
London tops the Brand Finance Global City Index for the second year running. As INTA gets set to head to London for its 2026 Annual Meeting, we explore how London’s blend of commerce, culture, and innovation sustains its global appeal—and ask what lessons other cities and global businesses can learn from this example.
Listen NowThe Effect of Greenwashing and Greenhushing on Brand Value
Discover how greenwashing and greenhushing impact brand value—and what that means for your organization
Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession
While efforts are underway to improve the representation of female practitioners in the IP industry, more needs to be done to combat prejudices faced by women in the workplace and to promote healthy work-life integration.
Features
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
INTA Research
Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
INTA Insights
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.
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